Pensar Development

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A look at the work of Pensar, a multidisciplinary team dedicated to developing products that connect with users and drive business results.

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Pensar Development

  1. 1. WE’RE THE TEAM YOUCALL WHEN THESCHEDULE ISIMPOSSIBLE, FEEDBACKIS CONVOLUTED, ANDTHE CEO IS BREATHINGDOWN YOUR NECK.Since 2001 Pensar has designed and engineeredworld-class products that resonate with people.
  2. 2. WE AREINDUSTRIALDESIGN TRANSPARENCY
  3. 3. WE AREMECHANICALENGINEERINGMicrosoft XBOX Speedwheel
  4. 4. WE AREELECTRICAL & SOFTWARE
  5. 5. ABOVE ALL, WE’RE ATEAM DEDICATED TOMAKING YOURPRODUCT SING.ON TIME.ON BUDGET.
  6. 6. WE COLLABORATE WITH GREAT CLIENTS
  7. 7. OUR BIG PICTURE THINKING KEEPSYOUR OBJECTIVES FRONT AND CENTERBRAND EXPERIENCE PRODUCTDesign marketing Observation + Opportunities PositioningBusiness objectives User research and testing Industrial Design + EngineeringStrategic targeting Insights to interactions User Interface
  8. 8. OUR PROCESS IS FLEXIBLE, COMPLETEAND TAILORED TO MEET YOUR GOALS Discovery Concept Refinement Production
  9. 9. SELECTED WORKS
  10. 10. Pensar worked with the Fluke team to design three new Laser Distance Meters(LDMs), the 414D, 419D, and 424D. We created a modern visual language thatembraces Flukes design heritage.
  11. 11. ENGINEERING BEAUTY SURFACE Pensar helped Microsoft’s New Product Innovation group bring Surface to life. We are proud of our contributions, including the easy alignment and solid feel of the touch cover and its connection to Surface. Our prowess in tolerance analysis turned Surface into a high precision machine with just the right feel.
  12. 12. ENHANCING THE DIGITALDEVICE EXPERIENCEGunnar Optiks creates eyewear to alleviatefatigue associated with long hours behind ascreen. The lenses provide slight magnificationcombined with a yellow tint that mitigates strainfrom florescent bulbs.Gunnar asked Pensar to design styles that wouldbe appropriate for both genders and build ontheir tech-driven identity.
  13. 13. REFINEMENTDetails are honed through graphic illustrations and 3Drenderings. We work with the Gunnar team and theirmanufacturers to make sure the fine points are realized.
  14. 14. DELIVERWe make sure our clients cross the finish linestrong. Pensar is a responsive developmentpartner you can trust to come through withstellar results. 2011 Spark Award Winner
  15. 15. FULL-THROTTLEENGINEERINGMicrosoft chose Pensar as the solemechanical integration and detail partner forthe new Xbox console, from the ground up.100% of the mechanical design, mechanicalsystem integration, and execution was doneby the Pensar team. A few key contributionsinclude:+ Design for high-volume manufacturing (20M+ ARU)+ Key contributions to the thermal system design and execution+ Full ownership of CAD data, production model structure, and details+ System shock and vibration analysis, mitigation, solution definition and execution+ Jealous guarding of Industrial Design intent and details+ In-depth interaction with tooling design and detailed part manufacturing+ Ownership of manufacturing tooling for inspection and assembly+ Deep involvement in qualification and testing process of all parts to the full system
  16. 16. ILLUMINATING THOSE AT RISKSHINING A LIGHT ON ONE OF THE TOUGHEST JOBSILLUMAGEAR’s first product is The Halo Light™, a patent-pending 360º light system worn at head-level thatproduces a halo of light around the wearer enabling him or her to see and be seen in all directions at all times,especially in low light conditions. Pensar is providing Electrical Engineering, Industrial Design and MechanicalEngineering on this exciting project. Stay tuned for updates in the future.
  17. 17. REVITALIZING PRODUCTS BYLISTENING TO USER NEEDSPensar redesigned the Quinton Q-Stress. When paired with a treadmill, itmeasures the heart’s ability to respond to external stress. Due to it’s stellarperformance Q-Stress is considered to be the gold standard of the industry.The new Q-Stress features improved cable management, flexibility toincorporate new devices, low tooling cost, and aesthetics designed to standthe test of time in a tough clinical environment.
  18. 18. PROJECT CHALLENGESPROVIDE USABLE CONTROL CABLE MESS MAKE GEAR ACCESSIBLEWORKSPACE Organizing and managing external Gear was trappedThe previous generation product, and internally routed cables was between the cart andseen above, was cluttered and didn’t a high priority for users. other equipment.allow for efficient operation.
  19. 19. UNIFYING BRAND & PRODUCT We created a Visual Brand Language that unifies several product lines with one consistent look and feel.
  20. 20. AN ULTRA-COMPACTSOLUTION Magnetic board for info + personalization Cables hidden in extrusions A clean, flat work surface Desk folds up for a super slim profile when not in use Extrusions and panels are modular for future products Zero-footprint design saves space in a crowded room
  21. 21. PHILIPS SONICARESONIC TOOTHBRUSHESPensar EE managed embedded electrical design andfirmware of new products as well as cost-reductioninitiatives to streamline high volume (4.5 M/year)overseas production of Philips’ Sonicare toothbrushes.Pensar was instrumental in developing MEMS orientationsensing, wireless power transfer and charge control, andtest and measurement equipment for productoptimization, manufacturing, and performance testing.
  22. 22. WE UNDERSTAND THE TRADE-OFFSINVOLVED IN BALANCING RISK ANDINNOVATION.SKILLSET, HORSEPOWER, INNOVATION, SCHEDULEPensar brings the horsepower to complete projects on schedule, the skill-set to handle as much of the development process as needed, and theinnovation to find solutions to your toughest problems. By knitting designand engineering together, we take ideas further, faster- giving our clientsconsumer-driven, manufacturing-minded designs under tight schedules.RESPONSIBILITY AND ACCOUNTABILITYWe deliver on our promises. We take responsibility for every part of theproject we are tasked with. No one likes to think anything will go wrongwith the development of a new product, but the fact is, sometimes it does.That’s when having a consultant you trust becomes the most importantthing in the world. We always have our client’s goals in mind and will dowhatever it takes to get the job done. Our clients return again and againbecause of this.ON-TIME, ON-BUDGETYour bottom line is our most important line. To maximize the profit aproduct release generates, it is critical to get a fully-functioning product tomarket when expected. We know what it takes to get a product thatdelights customers delivered to market on schedule.
  23. 23. WE MAKE IDEAS REAL Drop us a line- we’d love to hear about your challenges. inspired@pensardevelopment.com

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