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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL

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Tradigital Agency Philosophy presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO

Tradigital Agency Philosophy presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO

Published in: Business, Technology

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Transcript

  • 1. The future of multichannelmarketing: integrated projects in ATL, BTL, PR & Online in the context of consumer fragmentation
  • 2. Tradigital The winning advertising philosophy in a consumer driven environmentAlex CernatescuCEO & Head of Strategy
  • 3. The consumer “escaped” the funnel AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  • 4. Most agencies and brands didn’t AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  • 5. Reality today Sources: www.revenews.com // McKinsey Quarterly
  • 6. Agencies need to reprogram their structuresstarting from their DNA and up to their interfaces.
  • 7. Infinit was built like this entirely, fromgrounds up. And this philosophy has a name.
  • 8. ATL Online BTL Digital BTL Media Digital Media / performance PR Online PR Mobile Social Media CROSS CHANNEL CONSISTENCYAdvanced CRM / Loyalty across multiple channels and contact points Long term consumer engagement strategies Seamless channel integration and roll-out of large campaigns A whole new range of measuring performance across channels
  • 9. How to think/create/plan/deliver TRADIGITAL?
  • 10. • Advanced technology know-how at the core• Hybrid creative department & 3D Creative process TM• Real-time media services (brands owned and bought, classic and digital)• Hybrid client service department• Hybrid strategy department
  • 11. 3 relevant examples of TRADIGITAL brands from our portfolio– early adopters
  • 12. Thank you.www.infinitsolutions.ro