What does the client want?“ We need to have an integrated approach that willbring long term holistic value to all the digital assetsthat we are constantly building.The consumer is at the center of our branduniverse, he is digital and he is in charge. We wantto join our customers in they journeys and we wantto give them useful and usable information on alldigital channels.”Gabi CorbuDigital Marketing ManagerRompetrol Group
Theconsumerisnow• More informed• More tech-savvy• Mobile• Faster• Always on• IN CHARGE}http://pinterest.com/belembarbosa/digital-consumer-behavior/
Tradigital is• To mix state of the art technology and interactive serviceswith traditional advertising skills• To create compatible and scalable consumer-oriented branddigital assets - ( web & mobile, including social media andCRM )• To put them together to create digital-focused brandecosystems ( with the ultimate goal to create brand SingleSign On )• To run integrated multi-channel advertising campaigns withthese ecosystems in the centre.
ATLBTLMediaPROnline – Creative, Strategy and DevelopmentDigital In store/ ExperienceDigital Media / PerformanceOnline PR & Reputation ManagementMobile Apps and brand interfaceSocial MediaCROSS CHANNEL CONSISTENCY via DIGITAL ADVERTISING ECOSYSTEMAdvanced CRM / Loyalty across multiple channels and contact pointsLong term consumer engagement strategiesSeamless channel integration and roll-out of global large campaignsA whole new range of measuring performance across channels
• The tradigital approach to advertising empowers yourbrand ecosystem with every campaign or activation. Thisway it remains, lives on and delivers even after thecampaign is over.• This approach encourages the creating and sustaining largeactive communities.facts
Instance of the Rompetrol digitalecosystemCRM , Loyalty, SSO
• There cannot be “just mobile” anymore• Mobile can be maximized only by integratingit in a holistic approach• Mobile is going towards being used as themain brand single sign on device
THE ROMPETROL MOBILE APPIntroducing the mobile app part of the digital ecosystem
The mobile app will• Play a key role in the brand single sign on• Become a gateway of interaction andengagement between the consumer and thebrand• Give the consumer the opportunity to accesshis relation with the brand – loyalty• Become an “owned” media channel in itself+ +
Results• Lifetime total downloads: 230 downloads• Latest version (in just 2 weeks):– iOS 53 downloads, 2 very good reviews– Android 63 activations, average 4.5 rating
THANK YOU.Alexandru CernatescuCEO & Head of StrategySCAN THE QR CODES AND TRY IT NOW !