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Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
Alex Cernatescu Brands & Communities 2013 Keynote Presentation
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Alex Cernatescu Brands & Communities 2013 Keynote Presentation

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Prezentare Alex Cernatescu in cadrul Brands & Communities 2013. Prezentarea descrie 5 moduri originale in care un brand poate privi o comunitate. - …

Prezentare Alex Cernatescu in cadrul Brands & Communities 2013. Prezentarea descrie 5 moduri originale in care un brand poate privi o comunitate. - http://www.smark.ro/a_25539/conferinta_brands_communities_2013_grow_your_audience_un_nou_eveniment_smark_knowhow_pe_24_si_25_aprilie.html

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  • 1. 5 thingsthat well-used communities couldbe to a brandAlexandru CernatescuCEOInfinit Solutions Agency
  • 2. Community definitionA unified body of individuals as:a : state, commonwealthb : the people with common interests living in a particular area; broadly :the area itself <the problems of a large community>c : an interacting population of various kinds of individuals (as species) in acommon locationd : a group of people with a common characteristic or interest livingtogether within a larger society <a community of retired persons>e : a group linked by a common policyf : a body of persons or nations having a common history or commonsocial, economic, and political interests <the international community>g : a body of persons of common and especially professional interestsscattered through a larger society <the academic community>
  • 3. A community isA group of people brought and kept together bya common interest, both online and offline.
  • 4. A community is aliving and breathing organism
  • 5. Make sure that the common interest thatbrings them together is the love foryour brandor for your brand’s effects on their lives andpassions.
  • 6. A communityIS NOT just a Facebook page with a largenumber of likesorIS NOT just a Twitter account with a largenumber of followersand so forth…
  • 7. With that in mind…
  • 8. A well-used community could act as aFULL SCALE SALES FORCE
  • 9. 1. Loyalty system2. Use the “love for the brand” asthe catalyst3. Encourage KOLs to push yourmessage4. Create community drivenPRODUCTSA well-used community could act as aFULL SCALE SALES FORCE
  • 10. RESEARCH COMPANYA well-used community could act as a
  • 11. 1. Applications or methods ofgathering constant feedbackand consumer needs2. Very specific research strategy3. (Actually) Carefully listening tothemRESEARCH COMPANYA well-used community could act as a
  • 12. PRE-TESTING AND FOCUS GROUPA well-used community could act as a
  • 13. 1. Ask them about things thatyou plan to do2. Leverage on the “be the firstto know”3. Treat them as partnersPRE-TESTING AND FOCUS GROUPA well-used community could act as a
  • 14. A well-used community could act as anADVERTISING AGENCY
  • 15. 1. Constantly stimulate theircreativity2. Involve them in the brand’slife and image3. USE their contentA well-used community could act as anADVERTISING AGENCY
  • 16. A well-used community could act as aPR AGENCY
  • 17. 1. Stimulate positive word ofmouth2. Address brand issues withyour community FIRST3. Create brand ambassadorsA well-used community could act as aPR AGENCY
  • 18. THANK YOU.The community of people who use the “thank you slide”Alexandru CernatescuCEOInfinit Solutions AgencyQ&A
  • 19. Full contact informationLinkedIn:http://www.linkedin.com/in/alexcernatescuFacebook:http://www.facebook.com/alex.cernatescuhttp://www.facebook.com/infinitsolutions.roTwitter:http://twitter.com/alexcernatescuSlideshare:http://www.slideshare.net/AlexCernatescuAlexandru Cernatescu - CEOwww.alexcernatescu.comInfinit Solutions Agencywww.infinitsolutions.ro

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