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Digital Marketing: Global Governance
- 1. Global Governance Case Studies: • China • Wikileaks Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 2. Global Governance China: • Market economy with single party control • 1994: Internet in China • Rules: Right to govern within border • Rules: Harmful for social order • Stifling opinion versus surpressing collective action • Firewall Project “Great Firewall of China” Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 3. Global Governance China: E-commerce and Social Media • Alibaba (retail) • Sina Weibo (similar to Twitter) • RenRen (similar to Facebook) • WeChat (owned by, Tencent) • Baidu (Search) Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 4. Global Governance China: Censorship, Top Down • Block sites • Monitor citizens’ activities – Sina Weibo – WeChat Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 5. Global Governance China: Censorship, Bottom Up • No Safe Harbor • ISPs are Publishers • ISPs are licensed • Chilling effect • New rules (ex. Viral content) Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 6. Global Governance China: Censorship, Technology • Internet traffic moves through 8 specific networks • Firewall • IP Blocking • URL & Keyword Filtering (use of homophones) Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 7. Global Governance China: Censorship, Technology • Deep Packet Inspection • Proxy Servers • TOR – Open Source: US Gov’t sponsored – Dissidents and pirates Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 8. Global Governance Other countries • Turkey: Twitter and YouTube • United States (NSA) • United Kingdom (filtering) • EU: Right to be Forgotten • Russia (Copyright) – Vkontakte Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 9. Global Governance Platforms • Lack of due process • Arbitrary • “Facebookistan” – Larger than most countries – Use of real identities • Apple (App store) • Google Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 10. Global Governance Wikileaks: For • Freedom of Speech – First amendment • Freedom of the Press, and role in Society – Protect sources – Press not governed by state • Slippery Slope • Erosion of Government Control Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 11. Global Governance Wikileaks: Against • Classified Information – Should governments have secrets – Who controls classification system (Merkel) – Companies have trade secrets • Lives at Risk? • Government make decisions, or Julian Assange? Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 12. Global Governance Wikileaks: Shutdown, Legal • Espionage Act (1917) versus Freedom of the Press • Jurisdictions (Sweden) • Silk Road • Megaupload • NSA Leaks Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 13. Global Governance Wikileaks: Shutdown, Business • Funding • Hosting – Domain Name Service – ICANN – IP Address • Servers Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 14. Global Governance Wikileaks: Shutdown, Technology • TOR • Anonymous • DDoS attacks • Mirror sites • Insurance files Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
- 15. Global Governance Addendum: Deep Web • TOR • Bitcoin • Silkroad, Utopia … Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes