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Freelance Camp Toronto: Social is not new and the 7 biggest social mistakes
 

Freelance Camp Toronto: Social is not new and the 7 biggest social mistakes

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My Freelance Camp Toronto presentation, Social Media is NOT new and the 7 biggest social mistakes.

My Freelance Camp Toronto presentation, Social Media is NOT new and the 7 biggest social mistakes.

Thanks to all who came and made the event a huge success.

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    Freelance Camp Toronto: Social is not new and the 7 biggest social mistakes Freelance Camp Toronto: Social is not new and the 7 biggest social mistakes Presentation Transcript

    • Alex Blom
      Twitter: @AlexBlom
      alex@alexblom.com
      PH: 647 704 5272
      Social Media is Not New and the 7 Biggest Social Mistakes
    • There are many definitions of social media.
      I’m a simple guy who lives by simple definitions.
      Social Media is people communicating and collaborating online
    • Engage.
      Form Relationships.
      Share content.
      Social is the new currency.
      Social Media is the answer.
      There has been a fundamental shift in how we communicate
    • Concessions
      Yes, we have more people.
      Yes, technologies have changed.
      But, what else?
    • Communication: Check
      Friendships: Check
      Relationship: Check
      Engage / Listen: Check
    • Where else has this happened?
      Conversations
      Letters
      Telephone
      Fax
      BBS
      Forums
    • Beware the Practitioners
      Being technologically savvy is important.
      How long have they been involved?
      Can they nail down past the fluff?
    • Mistake 1: Groundbreaking
      Social is one more channel
      To many players put all their eggs in one basket
      ‘Because other people do’ is not a reason
      Traditional media matters
    • Mistake 2: Lipstick on a pig
      Have a better product first
      Social, like everything else, will fail as a band-aid
      Gear your processes towards social
    • Mistake 3: ‘He’ gets it
      Being ‘young’ is not a requisite for understanding social media. Neither is having lots of followers.
      Social media is just communication. Who understands your business and customers?
      Curation over Creation.
    • Mistake 4: Measurement
      Measure what counts
      Clicks are irrelevant unless you know click -> sale
      Sales are important
      Flawed assumption that people will see
    • Mistake 5: Making Money
      Most companies are on social to generate leads yet struggle to sell something.
      If other channels convert better, re-funnel your energies.
      Don’t be afraid to ask followers.
    • Mistake 6: Over-friending
      Who are you?
      Don’t over-follow or become a push channel. This works best for big brands.
      Reactive vs Proactive
    • Mistake 7: Follow up negatives
      Following up negatives is important
      But, don’t spend all of your time here.
      Spend time with the customers who already love you.
    • Thanks
      Alex Blom
      Blog: alexblom.com
      Twitter: @AlexBlom
      E-mail: alex@alexblom.com
      PH: 647 704 5272