visualizing private banking strategies and business models EPFL, Friday, November 24 2006
what is private banking?
<ul><li>private banking is the activity of managing a private client's money. This term is sometimes opposed to retail ban...
what is strategy? Walter Berchtold, CEO, Credit Suisse Private Banking
positioning x x x x x x x
power games
emerging process
planning process A B C D1 D2 E
environmental adaptation
mental process ETC. ETC.
our ways of working
visualization and co-creation
what is a business model?
sketching business models VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALU...
building blocks VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGUR...
break-out session
Group 1 VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution chan...
Group 2 VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship typ...
Group 3 VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 co...
Group 4 TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE V...
example of a planning process
planning process A B C D1 D2 E
<ul><li>What are our shareholder expectations for financial performance ? </li></ul><ul><li>To reach our financial objecti...
visualization and co-creation
a visual strategy (fictive example) Financial Client Internal processes Development an integrated private banking service ...
a continuous process
reference http://business-model-design.blogspot.com
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visualizing private banking strategy and business models

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Today I was invited to do a lecture/workshop at the Swiss Federal Institute of Technology Lausanne (EPFL) in Jeffrey Huang's class on the Interactive City where they discuss the future of banking architecture.

Find more about my work at http://business-model-design.blogspot.com

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  • Transcript of "visualizing private banking strategy and business models"

    1. 1. visualizing private banking strategies and business models EPFL, Friday, November 24 2006
    2. 2. what is private banking?
    3. 3. <ul><li>private banking is the activity of managing a private client's money. This term is sometimes opposed to retail banking and corporate banking. </li></ul><ul><li>a private bank is a bank which offers private banking services. Such banks would not, for example, do mortgage business, merger and acquisitions or have checking accounts. They specialize in clients with large accounts (minimum balance varies). </li></ul><ul><li>the expression private banker usually refers to a professional working in the private banking industry. </li></ul>a mini definition
    4. 4. what is strategy? Walter Berchtold, CEO, Credit Suisse Private Banking
    5. 5. positioning x x x x x x x
    6. 6. power games
    7. 7. emerging process
    8. 8. planning process A B C D1 D2 E
    9. 9. environmental adaptation
    10. 10. mental process ETC. ETC.
    11. 11. our ways of working
    12. 12. visualization and co-creation
    13. 13. what is a business model?
    14. 14. sketching business models VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
    15. 15. building blocks VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS gives an overall view of a company's bundle of products and services portrays the network of cooperative agreements with other companies describes the channels to communicate and get in touch with customers describes the arrangement of activities and resources explains the relationships a company establishes with its customers sums up the monetary consequences to run a business model describes the revenue streams through which money is earned describes the customers a company wants to offer value to outlines the capabilities required to run a company's business model INFRASTRUCTURE CUSTOMER OFFER FINANCE
    16. 16. break-out session
    17. 17. Group 1 VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describe how a private bank reaches its customers
    18. 18. Group 2 VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER describe the type of relationships a private bank builds
    19. 19. Group 3 VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER describe the partners that leverage a private bank’s business model
    20. 20. Group 4 TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER describe how a private bank makes money
    21. 21. example of a planning process
    22. 22. planning process A B C D1 D2 E
    23. 23. <ul><li>What are our shareholder expectations for financial performance ? </li></ul><ul><li>To reach our financial objectives, how do we create value for our customers ? What is our value proposition ? </li></ul><ul><li>What processes must we excel at to satisfy our customers and our shareholders ? </li></ul><ul><li>How do we align, develop our organization (HR, IT, Organization) to improve our critical processes ? </li></ul>4 strategic questions
    24. 24. visualization and co-creation
    25. 25. a visual strategy (fictive example) Financial Client Internal processes Development an integrated private banking service targeted at the world’s top sports professionals highly performing financial products that are understandable to the layperson a regular segmentation analysis of potential clients a performing IT platform systematic approach to customers vision: we’re recognized by our clients, our people and our competitors through our apprehensive financial products A primary source of growth and a profit centre for the Pictet Group operation of a professional customer research facility project management skills professional ways of working aligned human resources aligned IT aligned organization management of talent low cost/income ratio Grow assets under management (AuM) operation of a process design and management team
    26. 26. a continuous process
    27. 27. reference http://business-model-design.blogspot.com

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