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Ticketcorner Case Study (A) - Lecture University of Zurich
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Ticketcorner Case Study (A) - Lecture University of Zurich

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These are the slides of a case study I've written and taught in a premiere at the University of Zurich, Switzerland. You can find the case study and additional info on my blog …

These are the slides of a case study I've written and taught in a premiere at the University of Zurich, Switzerland. You can find the case study and additional info on my blog at:
http://business-model-design.blogspot.com

Published in: Business, Technology

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  • 1. Ticketcorner Case Study Information Management University of Zurich / Nov 06 alex osterwalder / alex@arvetica.com
  • 2. main issues
  • 3. Philipp Gihr COO interview video about Ticket Soft
  • 4. break-out sessions I
  • 5. role play: interview RÜMLANG What is Ticketcorner’s strategy?
  • 6. George Egloff CEO interview video Ticketcorner strategy
  • 7. business model
  • 8. business modeling VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
  • 9. break-out sessions II
  • 10. Group 1 VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
  • 11. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
  • 12. Group 2 VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing the relationships a company builds
  • 13. VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
  • 14. Group 3 TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER describing how a company makes money
  • 15. TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
  • 16. Group 4 describing the partners that leverage the business model VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER
  • 17. VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
  • 18. Group 5 VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCE INFRASTRUCTURE OFFER describing the costs of a business model CORE CAPABILITIES core capability 1 core capability 2 …
  • 19. VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCE INFRASTRUCTURE OFFER CORE CAPABILITIES core capability 1 core capability 2 … INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
  • 20. class presentation
  • 21. innovation
  • 22. directions expand extend improve exit exit termination of some of your business model building blocks e.g. distribution channels, value proposition… improve improved business model by ameliorating the building blocks e.g. better value proposition, distribution channels, customer relation… extend extended scope of your business model e.g. by adding new value propositions in a similar area, by covering more activities… expand expanded business model e.g. by adding new value propositions, new channels, tackling new markets… adapted from Applegate et al, S. 66
  • 23. class discussion
  • 24. Ticketcorner describing technology led business model innovation
  • 25. http://business-model-design.blogspot.com

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