Second Life for Businesses Brainstorming Session

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    Second Life for Businesses Brainstorming Session - Presentation Transcript

    1. LIFT’07 Workshop Second Life for Businesses fad or long-term asset? January 2007
    2. agenda: fad or business asset?
      • Intro (20 min)
        • WHY are we here / WHAT are our expectations
      • Get in the mood (20 min)
        • Second Life on youtube / our (best) SL experience/anecdote
      • We’re in Dec 2008 – what happened… (2 x 60 min)
        • scenario A: Dec, 2008: Palmisano (CEO, IBM) explains to the Financial Times (FT) why they fell for the Second Life fad and lost 85 mio USD of investment
        • scenario B: Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence
      • Closure & Vote (30 min)
        • Second Life: fad or business asset?
    3. 20 participants
    4. get in the mood youtube. our experience
    5. architecture & building activities entertainment selling fun selling relaxation
    6. Scenario & Brainstorming Dec ’08/ what happened?
    7. Two brainstorming sessions SCENARIO A Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment… SCENARIO B Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence… 3 groups 30 min brainstorming 30 min of sharing results 3 groups 30 min brainstorming 30 min of sharing results
    8. SCENARIO A
    9. FT facts: why IBM fell for SL Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment…
    10. what happened?
      • 2 x break-out groups: 30 min. brainstorming
      • plenary: 2 x 15 min. presentation
    11. groupe I
    12. groupe II
    13. groupe III
    14. wrap-up. scenario A
      • Second Life failed or did badly because of:
        • security issues (hacking, phishing, etc.)
        • technical issues (grid breakdown, limitations to capacity, etc.)
        • brand issues (credibility, cultural, porn, etc.)
      • IBM pulled the plug because:
        • there was no business case (lack of return on investment ROI)
        • brand issues
        • potential lawsuits
      • However:
        • you left the door open for the success of other virtual worlds
    15. SCENARIO B
    16. FT facts: SL is normal business Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence…
    17. what happened?
      • 2 x break-out groups: 30 min. brainstorming
      • plenary: 2 x 15 min. presentation
    18. groupe I
    19. groupe II
    20. groupe III
    21. wrap-up. scenario B
      • SL creates a mass of new possibilities in terms of
        • interaction
        • content
      • Mass adoption of SL (people & businesses)
        • “ business must be there”
      • SL addressed pending problems
        • technical problems solved
        • regulation introduced
      • 3 different models emerged of the 3 groups
        • SL succeeds by itself (addresses all problems)
        • A consortium (Google, Sony, MTV) take-over SL & invest seriously
        • SL succeeds by taking over other virtual worlds, partnering (e.g. with MySpace) and negotiating with important players (e.g. Microsoft)
    22. Vote scenario A? scenario B?
    23. collective vote: virtual worlds will play an important role for Fortune Global 500 companies YES or NO
    24.  
    25. SL – condemned to fail (NO) 7 of 15 people believe that virtual worlds will NOT play a major role in Dec 2009 (5 of these persons believe that virtual worlds will eventually play an important role within an extended timeframe) 7 NO votes
    26. SL – the party goes on? (YES) 8 of 15 people believe that virtual world will play an important role in Dec 2009 (of these 8 nobody believed SL would be this virtual world) 8 YES votes
    27. Arvetica you’re always welcome!
    28. for more information about us www.arvetica.com [email_address]

    + Alexander OsterwalderAlexander Osterwalder, 3 years ago

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