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The NewBusinessModelsDesigning and testing great businesses@business_design
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Mike34 MITAlumnus
Mikeis passionateabout a newproduct idea
Mikemasters all thetools ofbusiness
But...
“ No business plan survives the first contact with customers Steve Blank ”
in entrepreneurship we still relyon real-life crash tests whichlead to costly failures
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Sketching
Prototyping
Simulation
Testing
Could we designbusiness models theway we design cars?
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But...what really is abusiness model
describe yourbusiness model toyour seat neighborin 30 seconds!
TheBusinessModelCanvas
9 Building Blocks
Customer Segments images by JAM
Value Proposition images by JAM
Channels images by JAM
Customer Relationships images by JAM
Revenue Streams images by JAM
Key Resources images by JAM
Key Activities images by JAM
Key Partners images by JAM
Cost Structure images by JAM
key value customer activities proposition relationships key customerpartners segments cost revenuestructure key streams resources channels images by JAM
The Business Model Canvas KEY KEY VALUE CUSTOMER CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS b u i ldi n g blo c k bu ilding b u ildin g blo ck blo c k b u ildin g blo c k b u ildin g KEY building CHANNELS blo c k RESOURCES bloc k bu ilding blo ck b u ildi n g blo c k bui ldin g blo ck COST STRUCTURE REVENUE STREAMS b u i ldi n g building bu ilding bl o c k blo ck block
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h o r re n d o u s u p f ro nt i n st a l l at i o nc o st s b a r re d s o l a r e n e rg y f ro m t a k i n g o f f
JigarShah
KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS in st a ll a n d m a n a g e s o la r in st a ll atio n s sa le s sola r ene rgy at fixed pri ce - no companies inst allation costs s a le s (e.g. retailers) KEY fo rc e s CHANNELS RESOURCES er 5- 0 ye a r p o w 1 p u rc h a s in g s a g re e m e nts PPA institution al g re e n e n e rg y f i n a n c ia l and private in ve st m e nts i n sti t u tio n s inve sto rs sa le s fo rc e COST STRUCTURE REVENUE STREAMS in st a ll in g a n d m a n a g in g s o la r ma nagement fees in st a ll atio n s
S u nEdis o n is n ow the la rgest prov iderof so la r p ower i n the US - so ld to MEMC Ele ctro n ic Materia ls i n ’09 fo r USD 200M
Sketching
Prototyping
Every product or technologycan lead to five, ten, twentydifferent business models
i ng mar ke t Ru nK eep er s o f t wa re Fre e app:rohtua :neercs :neercs :neercs :neercs :neercs development 2 iP h o ne s + M .6K An dro id 98 P h o ne s R u nK e e p e r us e rs s t af f Pro a pp App store and Android store IT i n f ra :tcejorp :tcejorp :tcejorp :tcejorp :tcejorp:etad 400K 100K 800K 2M s t af f a n d s o f t wa r e ad s IT i n f ra a pp s a le s development $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app:rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 2.9M An dro id P h o ne s R u nt neeesp e r Fi K s us e rs s t af f Pl o se s Cra sa pp App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp:etad 41MK 00 100K 82MK 00 2M 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa s sss a le s l pp a le s development $19.99 $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app:rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 88M An dro id 5. P h o ne s R u nt neeesp e r Fi K s us e rs s t af f P l a sabe s CrC luspp o App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp:etad 41MK 00 100K 82MK 00 2M 9 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa psss le sn subscripa le s l p a tio development $19.99 $9.99 4 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
Testing
iS e Sng m a r k Et U G Fre e ESS Ru nK eep er s o t wa Geflopm re GUapp Pro dev UESS:rohtua :neercs e nt iP h o ne s10M + An dro id P hUESS G o ne s Fi t E s s GUneSS us e rs Gs t afSS UE f C lub App store and Android S S GUeE stor IGiUEa T nf r S www :tcejorp S:etad 1M 100K 2M 9M s t af f a n d UE a S s o f t wSre G pment GUESS ad s IT i n f ESS GU r a sGscrESion ub U ipt S develo $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
i ng mar ke t Fre e Ru nK eep er s o f t wa re Pro app:rohtua :neercs development iP h o ne s10M + An dro id P h o ne s Fi t ne s s us e rs s t af f C lub App store and test Android store IT i n f ra www :tcejorp:etad s t af f a n d 1M 100K Learn2M 9M s o f t wa r e ad s IT i n f ra subscription development $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
“ Get out of the building and talk to customers Steve Blank ”
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New Modelpivot test Learn
Only whenyou nailed it...
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Onethe new entrepreneuris systematic aboutdesigning and testingbusiness models.
Twothe new entrepreneur playswith alternative businessmodels to design greatones
Threethe new entrepreneur tests hisbusiness model hypotheseswith customers before hebuilds his organization
We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!
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1 year ago