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What do car design and creating businesses have in common?

What do car design and creating businesses have in common?

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  • I have a presentation to do in a month at a technology partner show. I will have about 30 minutes dedicated to the Business Model Canvas - does anyone have some suggestions on good decks to use as a basis for this?

    Thanks - Mike McBrien
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  • very nice!!!!!!!!!!!!
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  • its nice
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  • Great. Holding biz-contacts is also a key step on business plan. I use CardFila.com. Excellent!
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  • 1. The NewBusinessModelsDesigning and testing great businesses@business_design
  • 2. ?
  • 3. ?
  • 4. ?
  • 5. ?
  • 6. e
  • 7. Mike34 MITAlumnus
  • 8. Mikeis passionateabout a newproduct idea
  • 9. Mikemasters all thetools ofbusiness
  • 10. But...
  • 11. “ No business plan survives the first contact with customers Steve Blank ”
  • 12. in entrepreneurship we still relyon real-life crash tests whichlead to costly failures
  • 13. ?
  • 14. Sketching
  • 15. Prototyping
  • 16. Simulation
  • 17. Testing
  • 18. Could we designbusiness models theway we design cars?
  • 19. ?
  • 20. But...what really is abusiness model
  • 21. describe yourbusiness model toyour seat neighborin 30 seconds!
  • 22. TheBusinessModelCanvas
  • 23. 9 Building Blocks
  • 24. Customer Segments images by JAM
  • 25. Value Proposition images by JAM
  • 26. Channels images by JAM
  • 27. Customer Relationships images by JAM
  • 28. Revenue Streams images by JAM
  • 29. Key Resources images by JAM
  • 30. Key Activities images by JAM
  • 31. Key Partners images by JAM
  • 32. Cost Structure images by JAM
  • 33. key value customer activities proposition relationships key customerpartners segments cost revenuestructure key streams resources channels images by JAM
  • 34. The Business Model Canvas KEY KEY VALUE CUSTOMER CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS b u i ldi n g blo c k bu ilding b u ildin g blo ck blo c k b u ildin g blo c k b u ildin g KEY building CHANNELS blo c k RESOURCES bloc k bu ilding blo ck b u ildi n g blo c k bui ldin g blo ck COST STRUCTURE REVENUE STREAMS b u i ldi n g building bu ilding bl o c k blo ck block
  • 35. e
  • 36. h o r re n d o u s u p f ro nt i n st a l l at i o nc o st s b a r re d s o l a r e n e rg y f ro m t a k i n g o f f
  • 37. JigarShah
  • 38. KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS in st a ll a n d m a n a g e s o la r in st a ll atio n s sa le s sola r ene rgy at fixed pri ce - no companies inst allation costs s a le s (e.g. retailers) KEY fo rc e s CHANNELS RESOURCES er 5- 0 ye a r p o w 1 p u rc h a s in g s a g re e m e nts PPA institution al g re e n e n e rg y f i n a n c ia l and private in ve st m e nts i n sti t u tio n s inve sto rs sa le s fo rc e COST STRUCTURE REVENUE STREAMS in st a ll in g a n d m a n a g in g s o la r ma nagement fees in st a ll atio n s
  • 39. S u nEdis o n is n ow the la rgest prov iderof so la r p ower i n the US - so ld to MEMC Ele ctro n ic Materia ls i n ’09 fo r USD 200M
  • 40. Sketching
  • 41. Prototyping
  • 42. Every product or technologycan lead to five, ten, twentydifferent business models
  • 43. e
  • 44. KEY KEY VALUE CUSTOMER CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  • 45. Selling Licensing Fertilizer Free Franchising Not-For- Cross Profit Subsidies Micro- financeAdvertising
  • 46. Simulating
  • 47. e
  • 48. i ng mar ke t Ru nK eep er s o f t wa re Fre e app:rohtua :neercs :neercs :neercs :neercs :neercs development 2 iP h o ne s + M .6K An dro id 98 P h o ne s R u nK e e p e r us e rs s t af f Pro a pp App store and Android store IT i n f ra :tcejorp :tcejorp :tcejorp :tcejorp :tcejorp:etad 400K 100K 800K 2M s t af f a n d s o f t wa r e ad s IT i n f ra a pp s a le s development $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 49. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app:rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 2.9M An dro id P h o ne s R u nt neeesp e r Fi K s us e rs s t af f Pl o se s Cra sa pp App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp:etad 41MK 00 100K 82MK 00 2M 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa s sss a le s l pp a le s development $19.99 $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 50. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app:rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 88M An dro id 5. P h o ne s R u nt neeesp e r Fi K s us e rs s t af f P l a sabe s CrC luspp o App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp:etad 41MK 00 100K 82MK 00 2M 9 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa psss le sn subscripa le s l p a tio development $19.99 $9.99 4 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 51. Testing
  • 52. iS e Sng m a r k Et U G Fre e ESS Ru nK eep er s o t wa Geflopm re GUapp Pro dev UESS:rohtua :neercs e nt iP h o ne s10M + An dro id P hUESS G o ne s Fi t E s s GUneSS us e rs Gs t afSS UE f C lub App store and Android S S GUeE stor IGiUEa T nf r S www :tcejorp S:etad 1M 100K 2M 9M s t af f a n d UE a S s o f t wSre G pment GUESS ad s IT i n f ESS GU r a sGscrESion ub U ipt S develo $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 53. i ng mar ke t Fre e Ru nK eep er s o f t wa re Pro app:rohtua :neercs development iP h o ne s10M + An dro id P h o ne s Fi t ne s s us e rs s t af f C lub App store and test Android store IT i n f ra www :tcejorp:etad s t af f a n d 1M 100K Learn2M 9M s o f t wa r e ad s IT i n f ra subscription development $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 54. “ Get out of the building and talk to customers Steve Blank ”
  • 55. New Fitness Club Membership$4.99/month BUY NOW
  • 56. The RunKeeper Club Membership isnot yet available.You will be informedabout the lunch. Thank You!
  • 57. New Modelpivot test Learn
  • 58. Only whenyou nailed it...
  • 59. !
  • 60. Onethe new entrepreneuris systematic aboutdesigning and testingbusiness models.
  • 61. Twothe new entrepreneur playswith alternative businessmodels to design greatones
  • 62. Threethe new entrepreneur tests hisbusiness model hypotheseswith customers before hebuilds his organization
  • 63. Thank You@business_design