0
The NewBusinessModelsDesigning and testing great businesses@business_design
?
?
?
?
e
Mike34 MITAlumnus
Mikeis passionateabout a newproduct idea
Mikemasters all thetools ofbusiness
But...
“ No business plan survives the first contact with customers Steve Blank              ”
in entrepreneurship we still relyon real-life crash tests whichlead to costly failures
?
Sketching
Prototyping
Simulation
Testing
Could we designbusiness models theway we design cars?
?
But...what really is abusiness model
describe yourbusiness model toyour seat neighborin 30 seconds!
TheBusinessModelCanvas
9   Building    Blocks
Customer Segments                    images by JAM
Value Proposition                    images by JAM
Channels           images by JAM
Customer Relationships                         images by JAM
Revenue Streams                  images by JAM
Key Resources                images by JAM
Key Activities                 images by JAM
Key Partners               images by JAM
Cost Structure                 images by JAM
key       value          customer            activities   proposition       relationships     key                         ...
The Business Model Canvas   KEY                            KEY                            VALUE               CUSTOMER    ...
e
h o r re n d o u s     u p f ro nt i n st a l l at i o nc o st s b a r re d s o l a r e n e rg y          f ro m t a k i n...
JigarShah
KEY                  KEY                     OFFER                 CUSTOMER               CUSTOMERPARTNERS              AC...
S u nEdis o n   is n ow the la rgest prov iderof so la r p ower i n the US - so ld to MEMC Ele ctro n ic Materia ls i n   ...
Sketching
Prototyping
Every product or technologycan lead to five, ten, twentydifferent business models
e
KEY             KEY           VALUE        CUSTOMER      CUSTOMERPARTNERS         ACTIVITIES   PROPOSITION   RELATIONSHIPS...
Selling                                          Licensing Fertilizer                                         Free        ...
Simulating
e
i ng                                                                                   mar ke t                           ...
i ng                                                                                   mar ke t                           ...
i ng                                                                                   mar ke t                           ...
Testing
iS                                                                                           e Sng                        ...
i ng                                                                                   mar ke t                           ...
“ Get out of the building and talk to customers Steve Blank   ”
New Fitness Club Membership$4.99/month                 BUY NOW
The RunKeeper Club Membership isnot yet available.You will be informedabout the lunch. Thank You!
New        Modelpivot           test        Learn
Only whenyou nailed it...
!
Onethe new entrepreneuris systematic aboutdesigning and testingbusiness models.
Twothe new entrepreneur playswith alternative businessmodels to design greatones
Threethe new entrepreneur tests hisbusiness model hypotheseswith customers before hebuilds his organization
Thank You@business_design
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
Lift11 Presentation
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Lift11 Presentation

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What do car design and creating businesses have in common?

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  • http://funnyentertainmentvideos.blogspot.in/
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  • I have a presentation to do in a month at a technology partner show. I will have about 30 minutes dedicated to the Business Model Canvas - does anyone have some suggestions on good decks to use as a basis for this?

    Thanks - Mike McBrien
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  • very nice!!!!!!!!!!!!
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  • its nice
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  • Great. Holding biz-contacts is also a key step on business plan. I use CardFila.com. Excellent!
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  1. 1. The NewBusinessModelsDesigning and testing great businesses@business_design
  2. 2. ?
  3. 3. ?
  4. 4. ?
  5. 5. ?
  6. 6. e
  7. 7. Mike34 MITAlumnus
  8. 8. Mikeis passionateabout a newproduct idea
  9. 9. Mikemasters all thetools ofbusiness
  10. 10. But...
  11. 11. “ No business plan survives the first contact with customers Steve Blank ”
  12. 12. in entrepreneurship we still relyon real-life crash tests whichlead to costly failures
  13. 13. ?
  14. 14. Sketching
  15. 15. Prototyping
  16. 16. Simulation
  17. 17. Testing
  18. 18. Could we designbusiness models theway we design cars?
  19. 19. ?
  20. 20. But...what really is abusiness model
  21. 21. describe yourbusiness model toyour seat neighborin 30 seconds!
  22. 22. TheBusinessModelCanvas
  23. 23. 9 Building Blocks
  24. 24. Customer Segments images by JAM
  25. 25. Value Proposition images by JAM
  26. 26. Channels images by JAM
  27. 27. Customer Relationships images by JAM
  28. 28. Revenue Streams images by JAM
  29. 29. Key Resources images by JAM
  30. 30. Key Activities images by JAM
  31. 31. Key Partners images by JAM
  32. 32. Cost Structure images by JAM
  33. 33. key value customer activities proposition relationships key customerpartners segments cost revenuestructure key streams resources channels images by JAM
  34. 34. The Business Model Canvas KEY KEY VALUE CUSTOMER CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS b u i ldi n g blo c k bu ilding b u ildin g blo ck blo c k b u ildin g blo c k b u ildin g KEY building CHANNELS blo c k RESOURCES bloc k bu ilding blo ck b u ildi n g blo c k bui ldin g blo ck COST STRUCTURE REVENUE STREAMS b u i ldi n g building bu ilding bl o c k blo ck block
  35. 35. e
  36. 36. h o r re n d o u s u p f ro nt i n st a l l at i o nc o st s b a r re d s o l a r e n e rg y f ro m t a k i n g o f f
  37. 37. JigarShah
  38. 38. KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS in st a ll a n d m a n a g e s o la r in st a ll atio n s sa le s sola r ene rgy at fixed pri ce - no companies inst allation costs s a le s (e.g. retailers) KEY fo rc e s CHANNELS RESOURCES er 5- 0 ye a r p o w 1 p u rc h a s in g s a g re e m e nts PPA institution al g re e n e n e rg y f i n a n c ia l and private in ve st m e nts i n sti t u tio n s inve sto rs sa le s fo rc e COST STRUCTURE REVENUE STREAMS in st a ll in g a n d m a n a g in g s o la r ma nagement fees in st a ll atio n s
  39. 39. S u nEdis o n is n ow the la rgest prov iderof so la r p ower i n the US - so ld to MEMC Ele ctro n ic Materia ls i n ’09 fo r USD 200M
  40. 40. Sketching
  41. 41. Prototyping
  42. 42. Every product or technologycan lead to five, ten, twentydifferent business models
  43. 43. e
  44. 44. KEY KEY VALUE CUSTOMER CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  45. 45. Selling Licensing Fertilizer Free Franchising Not-For- Cross Profit Subsidies Micro- financeAdvertising
  46. 46. Simulating
  47. 47. e
  48. 48. i ng mar ke t Ru nK eep er s o f t wa re Fre e app:rohtua :neercs :neercs :neercs :neercs :neercs development 2 iP h o ne s + M .6K An dro id 98 P h o ne s R u nK e e p e r us e rs s t af f Pro a pp App store and Android store IT i n f ra :tcejorp :tcejorp :tcejorp :tcejorp :tcejorp:etad 400K 100K 800K 2M s t af f a n d s o f t wa r e ad s IT i n f ra a pp s a le s development $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  49. 49. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app:rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 2.9M An dro id P h o ne s R u nt neeesp e r Fi K s us e rs s t af f Pl o se s Cra sa pp App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp:etad 41MK 00 100K 82MK 00 2M 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa s sss a le s l pp a le s development $19.99 $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  50. 50. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app:rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 88M An dro id 5. P h o ne s R u nt neeesp e r Fi K s us e rs s t af f P l a sabe s CrC luspp o App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp:etad 41MK 00 100K 82MK 00 2M 9 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa psss le sn subscripa le s l p a tio development $19.99 $9.99 4 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  51. 51. Testing
  52. 52. iS e Sng m a r k Et U G Fre e ESS Ru nK eep er s o t wa Geflopm re GUapp Pro dev UESS:rohtua :neercs e nt iP h o ne s10M + An dro id P hUESS G o ne s Fi t E s s GUneSS us e rs Gs t afSS UE f C lub App store and Android S S GUeE stor IGiUEa T nf r S www :tcejorp S:etad 1M 100K 2M 9M s t af f a n d UE a S s o f t wSre G pment GUESS ad s IT i n f ESS GU r a sGscrESion ub U ipt S develo $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  53. 53. i ng mar ke t Fre e Ru nK eep er s o f t wa re Pro app:rohtua :neercs development iP h o ne s10M + An dro id P h o ne s Fi t ne s s us e rs s t af f C lub App store and test Android store IT i n f ra www :tcejorp:etad s t af f a n d 1M 100K Learn2M 9M s o f t wa r e ad s IT i n f ra subscription development $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  54. 54. “ Get out of the building and talk to customers Steve Blank ”
  55. 55. New Fitness Club Membership$4.99/month BUY NOW
  56. 56. The RunKeeper Club Membership isnot yet available.You will be informedabout the lunch. Thank You!
  57. 57. New Modelpivot test Learn
  58. 58. Only whenyou nailed it...
  59. 59. !
  60. 60. Onethe new entrepreneuris systematic aboutdesigning and testingbusiness models.
  61. 61. Twothe new entrepreneur playswith alternative businessmodels to design greatones
  62. 62. Threethe new entrepreneur tests hisbusiness model hypotheseswith customers before hebuilds his organization
  63. 63. Thank You@business_design
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