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Distribution Channel Design at Alfa Romeo

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Distribution Channel Design at Alfa Romeo - Presentation Transcript

  1. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
  2. Alfa’s high-end automobiles high-end car buyers careful luxury style car distributors CUSTOMER OFFER describing how Alfa reaches its customers

+ Alexander OsterwalderAlexander Osterwalder, 3 years ago

custom

5234 views, 1 favs, 4 embeds more stats

Alfa Romeo, the Italian carmaker clearly has a prob more

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