BUSINESS MODEL
KNOWLEDGE FAIR
Amsterdam, 19. June 2009

“May I have your
attention please ?!”
Alex Osterwalder, PhD

“Look what is going on
at the moment….”
Alex Osterwalder, PhD

“Companies rise….”

“And companies
(almost) fall…”

“What to do?!”

“HOW can we improve?”

“what we need is a better
understanding of
BUSINESS MODELS”
definition
a business model describes the
mechanisms of how an organization
creates value and derives revenues

“And how do we achieve that?”

“We put a team together…”
Me Yves Alan
Pat Tim

“…and a platform with over
350 members from all over the world”

“And we write a book!”
“Business Model
Generation”

“A new type of
management book!”
“Business Model
Generation”

“… a designed &
highly visual book”

“… a designed &
highly visual book”

“… a practical
business book”

“… co-created by
practitioners”

“so what‟s the book
about?”

“it‟s about a tested
approach to business
model innovation”

“…used in many
organizations around
the world”

“So how do we celebrate
the publishing of a
groundbreaking book?”

“…we come together
where it all started”

“… and we share knowledge
about business model innovation
& meet great people“

“…and learn about…“

“…the business model
innovation approach”

“…about successful
innovators”

“…about business
model patterns”

“…and about business
model design”
“The only thing not
designed is nature”
- Dave Kelly IDEO

“All at a great venue on the
19th of June „09*”
* Hotel De Goudfazant,
Amsterdam

“Don‟t miss it!”
http://businessmodelfair.eventbrite.com
patrick.van.der.pijl@businessmodelsinc.com

I was created by
JAM by the way

“that drawing makes
you look better!”

“I hope so!”
Alexander Osterwalder, PhD
Mail: osterwalder@gmail.com
Twitter: “business_design”