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innovation coach Dr.
Alex Osterwalder !




                       Ideation

Business Model Innovation Exercise Series: nr.1
how do you get…
this group…
… to come up with creative/crazy
business model ideas?
silly
with a           exercise
the cow
exercise!
Muuuuhhhh
how does it work?
sketch out
3 business
 models..
…in which I,
the cow, play
the main act!
you don’t get it?
… then let’s look at some

examples
… then let’s look at some

examples
                    that’s not me
                    by the way
cows-for-advertising
rent-a-cow-for-the-weekend
got it?
you got 3 minutes!
you got 3 minutes!


      GO!
and make sure you send me your
          sketches
alex@businessmodeldesign.com
now get real and sketch out good
ideas for your own organization!
check out my blog for more:
http://business-model-design.blogspot.com
and don’t miss the…
Business Model Exercise Series : nr.1 - ideation
thank you for
your attention!
alex@businessmodeldesign.com

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