Business Model Exercise Series : nr.1 - ideation
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Business Model Exercise Series : nr.1 - ideation

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Exercises by business model innovation coach, Dr. Alex Osterwalder, to achieve a competitive advantage.

Exercises by business model innovation coach, Dr. Alex Osterwalder, to achieve a competitive advantage.

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    Business Model Exercise Series : nr.1 - ideation Business Model Exercise Series : nr.1 - ideation Presentation Transcript

    • by business model innovation coach Dr. Alex Osterwalder ! Ideation Business Model Innovation Exercise Series: nr.1
    • how do you get…
    • this group…
    • … to come up with creative/crazy business model ideas?
    • silly with a exercise
    • the cow exercise!
    • Muuuuhhhh
    • how does it work?
    • sketch out 3 business models..
    • …in which I, the cow, play the main act!
    • you don’t get it?
    • … then let’s look at some examples
    • … then let’s look at some examples that’s not me by the way
    • cows-for-advertising
    • rent-a-cow-for-the-weekend
    • got it?
    • you got 3 minutes!
    • you got 3 minutes! GO!
    • and make sure you send me your sketches alex@businessmodeldesign.com
    • now get real and sketch out good ideas for your own organization!
    • check out my blog for more: http://business-model-design.blogspot.com
    • and don’t miss the…
    • thank you for your attention! alex@businessmodeldesign.com