by business model
innovation coach Dr.
Alex Osterwalder !




                       Ideation

Business Model Innovation E...
how do you get…
this group…
… to come up with creative/crazy
business model ideas?
silly
with a           exercise
the cow
exercise!
Muuuuhhhh
how does it work?
sketch out
3 business
 models..
…in which I,
the cow, play
the main act!
you don’t get it?
… then let’s look at some

examples
… then let’s look at some

examples
                    that’s not me
                    by the way
cows-for-advertising
rent-a-cow-for-the-weekend
got it?
you got 3 minutes!
you got 3 minutes!


      GO!
and make sure you send me your
          sketches
alex@businessmodeldesign.com
now get real and sketch out good
ideas for your own organization!
check out my blog for more:
http://business-model-design.blogspot.com
and don’t miss the…
thank you for
your attention!
alex@businessmodeldesign.com
Business Model Exercise Series : nr.1 - ideation
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Business Model Exercise Series : nr.1 - ideation

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Exercises by business model innovation coach, Dr. Alex Osterwalder, to achieve a competitive advantage.

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Business Model Exercise Series : nr.1 - ideation

  1. 1. by business model innovation coach Dr. Alex Osterwalder ! Ideation Business Model Innovation Exercise Series: nr.1
  2. 2. how do you get…
  3. 3. this group…
  4. 4. … to come up with creative/crazy business model ideas?
  5. 5. silly with a exercise
  6. 6. the cow exercise!
  7. 7. Muuuuhhhh
  8. 8. how does it work?
  9. 9. sketch out 3 business models..
  10. 10. …in which I, the cow, play the main act!
  11. 11. you don’t get it?
  12. 12. … then let’s look at some examples
  13. 13. … then let’s look at some examples that’s not me by the way
  14. 14. cows-for-advertising
  15. 15. rent-a-cow-for-the-weekend
  16. 16. got it?
  17. 17. you got 3 minutes!
  18. 18. you got 3 minutes! GO!
  19. 19. and make sure you send me your sketches alex@businessmodeldesign.com
  20. 20. now get real and sketch out good ideas for your own organization!
  21. 21. check out my blog for more: http://business-model-design.blogspot.com
  22. 22. and don’t miss the…
  23. 23. thank you for your attention! alex@businessmodeldesign.com
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