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Business Model Exercise Series : nr.1 - ideation

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Exercises by business model innovation coach, Dr. Alex Osterwalder, to achieve a competitive advantage.

Exercises by business model innovation coach, Dr. Alex Osterwalder, to achieve a competitive advantage.


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  • 1. by business model innovation coach Dr. Alex Osterwalder ! Ideation Business Model Innovation Exercise Series: nr.1
  • 2. how do you get…
  • 3. this group…
  • 4. … to come up with creative/crazy business model ideas?
  • 5. silly with a exercise
  • 6. the cow exercise!
  • 7. Muuuuhhhh
  • 8. how does it work?
  • 9. sketch out 3 business models..
  • 10. …in which I, the cow, play the main act!
  • 11. you don’t get it?
  • 12. … then let’s look at some examples
  • 13. … then let’s look at some examples that’s not me by the way
  • 14. cows-for-advertising
  • 15. rent-a-cow-for-the-weekend
  • 16. got it?
  • 17. you got 3 minutes!
  • 18. you got 3 minutes! GO!
  • 19. and make sure you send me your sketches alex@businessmodeldesign.com
  • 20. now get real and sketch out good ideas for your own organization!
  • 21. check out my blog for more: http://business-model-design.blogspot.com
  • 22. and don’t miss the…
  • 23. thank you for your attention! alex@businessmodeldesign.com