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Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
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Business Model Example Series : Issue 1

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In this series I provide a regular stream of explanations outlining innovative business models

In this series I provide a regular stream of explanations outlining innovative business models

Published in: Business, Technology
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  • Excellent!
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  • Thank you very much for such a wonderful post.. its helped me a lot to write my report.. i think its more useful if you mention about words in Business Model structure like What is Partner Network, Key activities etc in a word...
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  • it is very informative. I will use this help to develop my own business model.
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  • I have been imparted by the depth of your writing especially in the are of e-business model. Your articles on 'An e-Business Model Ontology for the Creation of New Management Software Tools and IS Requirement Engineering' and 'An Ontology for Developing e-Business Models' are quite informative. However, I am currently working this topic: 'Briefing Document for a Managing Director - Explaining The Impact and Opportunities Within The insurance Sector of Digital Convergence and its application to e-Commerce and e-Business. Kindly assist with any of your current writing that will be of help this subject. you will agree with me that a lot has changed since those article were written, though the principle behind them are still the same.
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  • That's the way to do it, learn from it. It does'nt have to be google only, we can do it too, just think 'out of our paradigms'
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  • 1. by the undercover business model guru Dr. Alex Osterwalder ! Business Model Innovation Examples Series: Issue 1 Google Book Search
  • 2. October 7. 2004
  • 3. Google plans to scan 15 mio books until 2015 (= 4’500 mio pages) and make them searchable
  • 4. the inevitable happens…
  • 5. September 20. 2005
  • 6. the Authors Guild and the Association of American Publishers file a lawsuit against Google Book Search…
  • 7. BUT then comes…
  • 8. October 28. 2008
  • 9. “ readers will be able to search and read snippets from millions of out -of-print and copyrighted books on the internet with the option to buy online access to them ” FT, 29.10.2008
  • 10. what is the BUSINESS MODEL
  • 11. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! of books KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 12. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 13. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 14. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS s! co llege US COST STRUCTURE REVENUE STREAMS
  • 15. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! co llege US COST STRUCTURE REVENUE STREAMS
  • 16. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS
  • 17. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS
  • 18. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ! (snippets)
  • 19. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ad revenues ! (snippets) (probably)!
  • 20. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 21. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 22. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! RESOURCES CHANNELS d Google index search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 23. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 24. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 25. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 26. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 27. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 28. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 29. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 30. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! vi (snippets) ! (probably)! o nline
  • 31. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! IT staff! vi (snippets) ! (probably)! o nline
  • 32. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS ight er pay p ew! c opyr free searc h s -T I ad revenues vi ment es! infra! IT staff! ! nline pa y fe (snippets) (probably)! o 63 % of
  • 33. that’s BUSINESS MODEL INNOVATION d ac cess eced ente u npr nowl edge to k
  • 34. that’s BUSINESS MODEL INNOVATION rint f ou t-of-p revival o edge kn owl
  • 35. that’s BUSINESS MODEL INNOVATION ation tran sform ms ind ustry strea rev enue & new
  • 36. check out my blog for more: http://business-model-design.blogspot.com
  • 37. and don’t miss the…
  • 38. upcoming
Business

 Model
Innova3on
Book


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