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by the undercover
  business model guru
  Dr. Alex Osterwalder !



Business Model Innovation Examples Series: Issue 1



...
October 7.
  2004
Google plans to scan
  15 mio books until
  2015 (= 4’500 mio
   pages) and make
    them searchable
the inevitable happens…
September 20.
    2005
the Authors Guild and the Association
of American Publishers file a lawsuit
against Google Book Search…
BUT
then comes…
October 28.
   2008
“
readers will be able to search and
   read snippets from millions of out
  -of-print and copyrighted books on
   the int...
what is the
BUSINESS
MODEL
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER         CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                   REL...
PARTNER           KEY            OFFER              CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                 ...
PARTNER           KEY            OFFER              CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                 ...
PARTNER           KEY            OFFER              CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES                 ...
PARTNER            KEY            OFFER              CUSTOMER          CUSTOMER
NETWORK          ACTIVITIES               ...
PARTNER            KEY            OFFER              CUSTOMER          CUSTOMER
NETWORK          ACTIVITIES               ...
PARTNER            KEY             OFFER              CUSTOMER          CUSTOMER
NETWORK          ACTIVITIES              ...
PARTNER            KEY                  OFFER             CUSTOMER          CUSTOMER
NETWORK          ACTIVITIES          ...
PARTNER            KEY                  OFFER             CUSTOMER          CUSTOMER
NETWORK          ACTIVITIES
         ...
PARTNER            KEY                  OFFER             CUSTOMER          CUSTOMER
NETWORK          ACTIVITIES
         ...
PARTNER opyri
             ght
      c         t! KEY
              enACTIVITIES
                                       OF...
PARTNER opyri
               ght
        c         t! KEY
                enACTIVITIES
                                   ...
PARTNER opyri
                 ght
        c         t! KEY
                enACTIVITIES
                                 ...
PARTNER opyri
                 ght
        c         t! KEY
                enACTIVITIES
                                 ...
PARTNER opyri
                 ght
        c         t! KEY
                enACTIVITIES
                                 ...
PARTNER opyri
                 ght
        c         t! KEY
                enACTIVITIES
                                 ...
that’s
BUSINESS MODEL
INNOVATION
                          d ac cess
               eced  ente
         u npr       nowl e...
that’s
BUSINESS MODEL
INNOVATION
                              rint
                  f ou t-of-p
         revival o edge
...
that’s
BUSINESS MODEL
INNOVATION
                               ation
                   tran sform ms
         ind ustry ...
check out my blog for more:
http://business-model-design.blogspot.com
and don’t miss the…
upcoming
Business


Model
Innova3on
Book

Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
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Business Model Example Series : Issue 1

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In this series I provide a regular stream of explanations outlining innovative business models

Published in: Business, Technology
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  • Excellent!
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  • Thank you very much for such a wonderful post.. its helped me a lot to write my report.. i think its more useful if you mention about words in Business Model structure like What is Partner Network, Key activities etc in a word...
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  • it is very informative. I will use this help to develop my own business model.
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  • I have been imparted by the depth of your writing especially in the are of e-business model. Your articles on 'An e-Business Model Ontology for the Creation of New Management Software Tools and IS Requirement Engineering' and 'An Ontology for Developing e-Business Models' are quite informative. However, I am currently working this topic: 'Briefing Document for a Managing Director - Explaining The Impact and Opportunities Within The insurance Sector of Digital Convergence and its application to e-Commerce and e-Business. Kindly assist with any of your current writing that will be of help this subject. you will agree with me that a lot has changed since those article were written, though the principle behind them are still the same.
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  • That's the way to do it, learn from it. It does'nt have to be google only, we can do it too, just think 'out of our paradigms'
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Transcript of "Business Model Example Series : Issue 1"

  1. 1. by the undercover business model guru Dr. Alex Osterwalder ! Business Model Innovation Examples Series: Issue 1 Google Book Search
  2. 2. October 7. 2004
  3. 3. Google plans to scan 15 mio books until 2015 (= 4’500 mio pages) and make them searchable
  4. 4. the inevitable happens…
  5. 5. September 20. 2005
  6. 6. the Authors Guild and the Association of American Publishers file a lawsuit against Google Book Search…
  7. 7. BUT then comes…
  8. 8. October 28. 2008
  9. 9. “ readers will be able to search and read snippets from millions of out -of-print and copyrighted books on the internet with the option to buy online access to them ” FT, 29.10.2008
  10. 10. what is the BUSINESS MODEL
  11. 11. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! of books KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  12. 12. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  13. 13. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  14. 14. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS s! co llege US COST STRUCTURE REVENUE STREAMS
  15. 15. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! co llege US COST STRUCTURE REVENUE STREAMS
  16. 16. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS
  17. 17. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS
  18. 18. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ! (snippets)
  19. 19. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ad revenues ! (snippets) (probably)!
  20. 20. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  21. 21. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  22. 22. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! RESOURCES CHANNELS d Google index search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  23. 23. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  24. 24. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  25. 25. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  26. 26. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  27. 27. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  28. 28. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  29. 29. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  30. 30. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! vi (snippets) ! (probably)! o nline
  31. 31. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! IT staff! vi (snippets) ! (probably)! o nline
  32. 32. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS ight er pay p ew! c opyr free searc h s -T I ad revenues vi ment es! infra! IT staff! ! nline pa y fe (snippets) (probably)! o 63 % of
  33. 33. that’s BUSINESS MODEL INNOVATION d ac cess eced ente u npr nowl edge to k
  34. 34. that’s BUSINESS MODEL INNOVATION rint f ou t-of-p revival o edge kn owl
  35. 35. that’s BUSINESS MODEL INNOVATION ation tran sform ms ind ustry strea rev enue & new
  36. 36. check out my blog for more: http://business-model-design.blogspot.com
  37. 37. and don’t miss the…
  38. 38. upcoming
Business

 Model
Innova3on
Book

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