Business Model Camp, Hub Berkeley, CA

Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design

3 points

Time Machine

[sources: Henry Chesbrough, photo: life.com]

[sources: Henry Chesbrough, photo: xerox.com]

? whatʼs the core take- away here?

they didnʼt give a d%*&Y about the status-quo models

the business model “trumps”/enables the technology innovation

there was no way they could prove their business models would work

? What actually is a business model?

buzz group

? discuss with your seat neighbor what a business model is and write down your deﬁnition

? what elements did you mention in your deﬁnition?

Business Model Canvas

to describe, challenge, design, and invent business models more systematically

9 building blocks

CUSTOMER SEGMENTS images by JAM

VALUE PROPOSITIONS images by JAM

CHANNELS images by JAM

CUSTOMER RELATIONSHIPS images by JAM

REVENUE STREAMS images by JAM

KEY RESOURCES images by JAM

KEY ACTIVITIES images by JAM

KEY PARTNERS images by JAM

COST STRUCTURE images by JAM

key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM

images by JAM

CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM

The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS

The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildi g ng building buildin block block block

What’s your business model ? KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS

F rank G ehry [source: Sony Pictures]

[source: Sony Pictures]

[source: Wikimedia Commons]

? what does that have to do with business models and my organization?

one last thing...

BusinessModelGeneration.com

iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:

THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design

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Business Model Camp, Hub Berkeley, CA

by Alexander Osterwalder

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