Business
 Models
     Biz Model Camp
    Hub Berkeley, CA

 AlexOsterwalder.com
    @business_design
3   points
1
Time Machine
Time Machine
1958
[sources: Henry Chesbrough, photo: life.com]
[sources: Henry Chesbrough, photo: xerox.com]
?
whatʼs the core take-
    away here?
they didnʼt give a d%*&Y
about the status-quo models
the business model
 “trumps”/enables the
technology innovation
there was no way they
could prove their business
    models would work
2
?
What actually is a
business model?
buzz
group
?
discuss with your seat neighbor
 what a business model is and
   write down your definition
?
 what elements did you
mention in your definition?
Business
Model Canvas
to describe, challenge,
design, and invent
business models more
systematically
9   building
    blocks
CUSTOMER SEGMENTS




                    images by JAM
VALUE PROPOSITIONS




                     images by JAM
CHANNELS




           images by JAM
CUSTOMER RELATIONSHIPS




                     images by JAM
REVENUE STREAMS




                  images by JAM
KEY RESOURCES




                images by JAM
KEY ACTIVITIES




                 images by JAM
KEY PARTNERS




               images by JAM
COST STRUCTURE




                 images by JAM
key      value          customer
            activities   proposition      relationships




    key                      ...
key      value          customer
            activities   proposition      relationships




    key                      ...
images by JAM
CANVAS OVERLAY
   KEY          KEY       OFFER     CUSTOMER      CUSTOMER
PARTNERS     ACTIVITIES           RELATIONSHIPS ...
CANVAS OVERLAY
   KEY          KEY       OFFER     CUSTOMER      CUSTOMER
PARTNERS     ACTIVITIES           RELATIONSHIPS ...
The Business Model Canvas
   KEY              KEY       OFFER     CUSTOMER         CUSTOMER
PARTNERS         ACTIVITIES   ...
The Business Model Canvas
   KEY                  KEY                     OFFER        CUSTOMER                CUSTOMER
PA...
What’s your business model




                              ?
   KEY              KEY       OFFER     CUSTOMER         CU...
3
F rank
G  ehry
    [source: Sony Pictures]
[source: Sony Pictures]
[source: Sony Pictures]
[source: Wikimedia Commons]
?
what does that have to do
with business models and
     my organization?
one last
thing...
BusinessModelGeneration.com
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch




date:
          projec...
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch




date:
          projec...
THANK YOU!
   BusinessModelGeneration.com
           AlexOsterwalder.com
   BusinessModelAlchemist.com
       Twitter: bus...
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
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Business Model Camp, Hub Berkeley, CA

  1. 1. Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design
  2. 2. 3 points
  3. 3. 1
  4. 4. Time Machine
  5. 5. Time Machine
  6. 6. 1958
  7. 7. [sources: Henry Chesbrough, photo: life.com]
  8. 8. [sources: Henry Chesbrough, photo: xerox.com]
  9. 9. ? whatʼs the core take- away here?
  10. 10. they didnʼt give a d%*&Y about the status-quo models
  11. 11. the business model “trumps”/enables the technology innovation
  12. 12. there was no way they could prove their business models would work
  13. 13. 2
  14. 14. ? What actually is a business model?
  15. 15. buzz group
  16. 16. ? discuss with your seat neighbor what a business model is and write down your definition
  17. 17. ? what elements did you mention in your definition?
  18. 18. Business Model Canvas
  19. 19. to describe, challenge, design, and invent business models more systematically
  20. 20. 9 building blocks
  21. 21. CUSTOMER SEGMENTS images by JAM
  22. 22. VALUE PROPOSITIONS images by JAM
  23. 23. CHANNELS images by JAM
  24. 24. CUSTOMER RELATIONSHIPS images by JAM
  25. 25. REVENUE STREAMS images by JAM
  26. 26. KEY RESOURCES images by JAM
  27. 27. KEY ACTIVITIES images by JAM
  28. 28. KEY PARTNERS images by JAM
  29. 29. COST STRUCTURE images by JAM
  30. 30. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
  31. 31. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
  32. 32. images by JAM
  33. 33. CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM
  34. 34. CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM
  35. 35. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  36. 36. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildi g ng building buildin block block block
  37. 37. What’s your business model ? KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  38. 38. 3
  39. 39. F rank G ehry [source: Sony Pictures]
  40. 40. [source: Sony Pictures]
  41. 41. [source: Sony Pictures]
  42. 42. [source: Wikimedia Commons]
  43. 43. ? what does that have to do with business models and my organization?
  44. 44. one last thing...
  45. 45. BusinessModelGeneration.com
  46. 46. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:
  47. 47. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:
  48. 48. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design
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