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Business Model Camp, Hub Berkeley, CA
 

Business Model Camp, Hub Berkeley, CA

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    Business Model Camp, Hub Berkeley, CA Business Model Camp, Hub Berkeley, CA Presentation Transcript

    • Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design
    • 3 points
    • 1
    • Time Machine
    • Time Machine
    • 1958
    • [sources: Henry Chesbrough, photo: life.com]
    • [sources: Henry Chesbrough, photo: xerox.com]
    • ? whatʼs the core take- away here?
    • they didnʼt give a d%*&Y about the status-quo models
    • the business model “trumps”/enables the technology innovation
    • there was no way they could prove their business models would work
    • 2
    • ? What actually is a business model?
    • buzz group
    • ? discuss with your seat neighbor what a business model is and write down your definition
    • ? what elements did you mention in your definition?
    • Business Model Canvas
    • to describe, challenge, design, and invent business models more systematically
    • 9 building blocks
    • CUSTOMER SEGMENTS images by JAM
    • VALUE PROPOSITIONS images by JAM
    • CHANNELS images by JAM
    • CUSTOMER RELATIONSHIPS images by JAM
    • REVENUE STREAMS images by JAM
    • KEY RESOURCES images by JAM
    • KEY ACTIVITIES images by JAM
    • KEY PARTNERS images by JAM
    • COST STRUCTURE images by JAM
    • key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
    • key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
    • images by JAM
    • CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM
    • CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM
    • The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
    • The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildi g ng building buildin block block block
    • What’s your business model ? KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
    • 3
    • F rank G ehry [source: Sony Pictures]
    • [source: Sony Pictures]
    • [source: Sony Pictures]
    • [source: Wikimedia Commons]
    • ? what does that have to do with business models and my organization?
    • one last thing...
    • BusinessModelGeneration.com
    • iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:
    • iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:
    • THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design