BUSINESS MODEL
BOOK CHUNK ct
proje
A.Osterwalder, PhD!
Y.Pigneur, Professor!

what is this about?

what you get if you
subscribe to this for
24.- USD

ok
re ad raw bo
t
co ntent firs
!
& e xclusively

ok
re ad raw bo
t
co ntent firs
!
& e xclusively

ok
re ad raw bo
t
co ntent firs
!
& e xclusively
x deliveries
of raw book
content!

ok
re ad raw bo
t
co ntent firs
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!

ok
re ad raw bo
t
co ntent firs
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!
participate in
exclusive book
webinars!

ok
re ad raw bo access
t
co ntent firs templates!
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!
participate in
exclusive book
webinars!

ok
re ad raw bo access
t
co ntent firs templates!
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!
participate in
e
be part of th exclusive book
del
business mo webinars!
community!

book chunk contents
(not delivered linearly!)

1
business
model basics

2
business model
design thinking

3
business model
pa5erns

4
more valuable
thinking

how does the
business model for
this look like?

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES ook
RELATIONSHIPS SEGMENTS
content read raw b
st &
creatio content fir
!
n! exclusively
BMI
x de commu
live nity!
ent regular
paym der! raw ries of
i content bo
prov delivery! cont ok
ent!
person-2-
binar! nate
planning & person we passio ers!
binars!
running we canvas
us
designe
rs participate in
graphis &
ts! KEY exclusive book DISTRIBUTION workshop &
RESOURCES webinars! CHANNELS conference
participants!
business BMI
slide-
model thought ence re blog!
influ sha share!
leadership! ors & e!
Webinar pur auth ienc
c
dist hasing exper other
platform ribu & bloggers! !
provider! sys tion otes
tem
!
access keyn
templat
es !
work-
popular blog e
for be part of th shops!
del
distribution! business mo
community!
COST STRUCTURE REVENUE STREAMS
-!
cross
!
subscription selling
cone
n content fee!
plat t & creation! ars!
form webin future book
desi
gn! sales & referrals!

why we are doing the
book chunk project

stay tuned on this blog:
http://business-model-design.blogspot.com