40 Minutes on Business Model Innovation

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  • + haaaajs haaaajs 1 month ago
    قروب حبايب
  • + danyjorge Jorge Tovar 1 month ago
    Simplemente excelente !
  • + guest25887b0 guest25887b0 2 months ago
    It doesn't make sense to stick with something if its not working! Great Job!

    Budgeting,Credit Repair,Resumes: http://www.moneyteachers.org
    Conspiracy Blog: http://deadmanmusings.blogspot.com
  • + tomyrivero tomyrivero 2 months ago
    i like your presentation. it's informative. Thanks for sharing
    Regards
    tomy rivero
  • + guestf30d5 guestf30d5 3 months ago
    Nice presentation ; )

    May I have a soft copy?
    Please sent to : martono_yangyang79@yahoo.com.sg

    Thank you for your kind attention
  • + guest1c96a guest1c96a 4 months ago
    Hi, can you send to rparcha@gmail.com, Thanks...
  • + hadiwaluyo Waluyo Hadi 6 months ago
    Matur Suwun Mas...
    Gusti Yesus mBerkahi Panjenengan...
  • + Luis466186 Luis466186 7 months ago
    ¡Uh!

    Hubiera sido muy bueno ver esto antes para tener más idea de cómo hacer y complementar un modelo de negocios.

    Está buena la asociación de las imágenes con los conceptos, y la alusión a Creative Commons.

    ¡Gracias por la aportación, nunca es tarde para seguir aprendiendo!

    Saludos
    Luis 466186
  • + guesta8e44 guesta8e44 7 months ago
    Este espacio es importante para poder expresarse y saber lo que hay nuevo en innovación y conocimiento también es impornate siempre tener guías para poder emprender nuestro negocio de manera satisfactoria, creo que este foro es interesante y voy a revisarlo de manera periódica para conocer mas acerca de un modelo de negocio y de ver casos y ejemplos de empresas de como han hecho su modelo de negocio.

    Gracias por compartir esta página.

    ricardo azpeitia 467848
    Emprendedor Lunes 6-9
  • + CarlosECorrea CarlosECorrea 8 months ago
    Me gustó la presentación porque da muchos ejemplos con los cuales es fácil entender los conceptos mencionados sobre el modelo de negocio, con lo cual podemos mas ideas de como hacer un modelo propio.

    Carlos Correa 465715

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40 Minutes on Business Model Innovation - Presentation Transcript

  1. Your Business Model how to identify and improve it La Trobe University, Melbourne, July 2007
  2. the menu what’s on today?
  3. the alchemy of business model innovation
  4. first: what are your expectations for today?
  5. example of business model innovation
  6. waste water treatment systems
  7. offer customer segment revenue stream distribution channel waste water treatment system Canadian mining sites one time sales fee sales force
  8. idea!
  9. sell waste water treatment system Canadian mining sites one time sales fee sales force total waste water treatment management Canadian mining sites recurring service fee sales force
  10.  
  11. an exercise let’s do to understand
  12. your offers your client segments your channels offers client segments distribution channels consulting banking executives personal network banking knowledge banking professionals dedicated website training program
  13. sell waste water treatment system Canadian mining sites one time sales fee sales force core activities core capabilities costs partner network client relationship build treatment systems water treatment knowledge production costs suppliers follow-up
  14. build treatment systems water treatment knowledge production costs suppliers follow-up total waste water treatment management Canadian mining sites recurring service fee sales force dispatch repair teams error free systems development call center variable costs of repair services
  15. business model template VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE http://business-model-design.blogspot.com
  16. the basics of identifying and improving business models
  17. 1. describe it 2. discuss it 3. improve it 4. implement it
  18. 1. describe it
    • Development plan
    • Quisque augue felis, commodo a, elementum id, faucibus id, sem. Aenean rutrum enim. Praesent pulvinar dignissim nisl. Cras a nunc. Donec tincidunt odio sit amet lacus. Pellentesque metus tortor, ullamcorper vitae, lobortis vel, euismod in, mi. Ut laoreet, tellus laoreet blandit mollis, massa purus posuere purus, quis molestie ligula massa eu metus. Duis placerat, nulla sit amet ornare interdum, neque nunc mollis leo, vitae porttitor mi orci sit amet neque. Donec at enim. In facilisis tellus gravida ligula. Phasellus ut lorem. Pellentesque ac tortor eget augue suscipit ullamcorper. Aenean eleifend porta orci.
    • Etiam at arcu. Vestibulum lacinia nunc in eros. Suspendisse potenti. Aliquam erat volutpat. Donec gravida. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Maecenas vel enim et metus semper fringilla. Donec ornare arcu. Maecenas faucibus ligula convallis nibh. Mauris dui quam, congue eu, commodo nec, tristique in, enim. Nulla auctor semper urna. Quisque a elit eu purus iaculis vestibulum. Aliquam dictum risus at odio. Fusce at lorem et elit faucibus placerat. Aenean velit. Proin elit odio, blandit et, scelerisque quis, pulvinar a, dui. Nunc magna dolor, bibendum ut, accumsan congue, tincidunt sit amet, neque. Proin consequat tincidunt lacus. In urna dui, congue nec, tincidunt sit amet, facilisis imperdiet, lorem.
    • Morbi sed nibh. Vivamus vitae dolor. Ut bibendum volutpat mi. Pellentesque quis magna non lectus elementum pretium. Aliquam quis est vitae arcu consequat fringilla. Cras magna risus, placerat eget, egestas consectetuer, ornare vel, felis. Nam ornare justo id orci mattis ultricies. Morbi luctus. Ut pretium odio ac libero. Nunc sollicitudin pharetra lorem. Aenean scelerisque, lacus eget ullamcorper scelerisque, ipsum urna viverra mi, eget viverra quam eros eget velit. Ut lacinia feugiat purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam nunc nisl, aliquam blandit, luctus id, commodo laoreet, sem. Phasellus sit amet orci ut sapien vulputate pellentesque. Pellentesque dapibus purus et quam. Nam sit amet magna in neque dignissim sodales. Aenean non justo nec magna lobortis volutpat.
    Strategy Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras in tortor. Sed posuere erat. Maecenas pulvinar nulla eu magna. Vivamus semper, risus ut egestas pulvinar, lectus ante feugiat quam, sit amet congue odio lacus ac ipsum. Aliquam suscipit, est ut volutpat vulputate, nulla felis pulvinar libero, non ornare libero ipsum tristique tortor. Fusce sed lorem vitae justo feugiat malesuada. Donec aliquet. Vivamus semper eros nec diam. Vivamus sem arcu, imperdiet nec, congue ac, scelerisque vel, nulla. Donec et mauris. Integer a nulla vulputate pede consequat euismod. Praesent molestie urna nec leo. Proin eros. Maecenas ac sem nec dui sodales tempus. Maecenas suscipit egestas velit. Suspendisse vel tortor. Proin imperdiet, sem nec aliquet ultrices, nunc est egestas eros, non hendrerit magna eros eget augue. Maecenas sed leo vitae leo faucibus vulputate. Proin dignissim eros at augue. Nam luctus nulla non nibh. Nam at lorem ac mauris laoreet viverra. In placerat consequat nunc. Donec rhoncus nunc ac urna. Integer vestibulum condimentum orci. Fusce velit turpis, malesuada quis, scelerisque ut, eleifend vitae, ipsum. Vestibulum eu erat. Vestibulum justo nisl, tincidunt et, semper vel, tristique quis, eros. Vestibulum tempus, massa vel consectetuer congue, erat magna consequat purus, a facilisis orci nibh vitae purus. Nam tincidunt venenatis ligula. Nunc orci nulla, ornare quis, lobortis viverra, dapibus at, turpis. Suspendisse sit amet nisl at enim tincidunt blandit. Curabitur augue est, suscipit sed, egestas sit amet, vehicula vitae, tellus. Maecenas nec metus vel nisi interdum pellentesque. Words Text Text Text 18% 300% 12% 1% we don’t really know how to
  19. 2. discuss it
  20. but there is no common language
  21. 3. improve it
  22. we don’t really have the tools
  23. 4. implement it
  24. everything else than planned Here CEOs 10° Managers 60° Here Staff 360° Ok
  25. main the challenge
  26. think outside-of-the box
  27. insanity: doing the same thing over and over again and expecting different results Albert Einstein “ ”
  28. enabling business model innovation
  29. user-centered
  30. creativity & exploration
  31. interdisciplinary approach
  32. strategic fit
  33. more examples
  34. what’s the connection?
  35. activities precision micro-engineering costs partners client relationship mechanical watches luxury buyers revenue streams channels mechanical joints patients
  36. Cemex example
  37. activities core competencies costs partners client relationship cement by cubic meter builders revenue streams channels cement delivered during time window on time delivery fleet management
  38. the business model design process
  39. 1. identify interdisciplinary stakeholders -> set-up team
  40. 2. understand (business) environment –> frame problem
  41. 3. suspend reality -> ideate
  42. 4. bring back reality -> prototype
  43. 5. chose suitable design -> decide
  44. 6. execute -> project portfolio
  45. 7. evaluate, learn and redesign -> manage improvement
  46.  
  47. Alexander Osterwalder, PhD [email_address] www.arvetica.com
  48. all photos from Flickr under a creative commons license authors indicated in comment page of ppt
  49. annex I other
  50. the business modeler’s toolbox
  51. co-creation
  52. ideation
  53. visualization
  54. prototyping
  55. some examples
  56. Goldcorp mining low costs through open exploration CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS exploiting mines “ geology prize” 500’000 $US REVENUE STREAMS DISTRIBUTION CHANNELS Goldcorp publicly shared all of its geological data and offered US$ 500’000 in prizes for determining where they might find the next 6 million ounces of gold research
  57.  
  58. from copyright to creative commons
  59. Skype free VoIP & value added services software development website global (non segmented) deliver voice & video quality “ eBay” large scale low margin internet software development free voice-over-IP VoIP telephony & value-added services
  60. 1291 Cityhomes low cost accommodation New York low cost CUSTOMER RELATIONSHIPS the cost sensible renting out rooms keep down costs apartment owners rents DISTRIBUTION CHANNELS find demand young curious Swiss low-cost hotel/rental in New York City
  61. Tecnovate low-cost multi-lingual call center outsourcing low cost CUSTOMER RELATIONSHIPS European corporations ACTIVITY CONFIGURATION keep down costs “ import” young curious Europeans to India to work REVENUE STREAMS DISTRIBUTION CHANNELS business process outsourcing “up-side down” in India
  62. from bloated head to the long tail
  63. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS FREE advertising supported mobile telephony mobile network operator that “rents out” capacity to Blyk subscribers fill out profile on the Internet marketing to mobile users with an interesting advertising profile regular ad messages via mobile phone marketing paying mobile phone minutes the young and the hip increasing the number of mobile phone users with the right profile to increase the value for advertisers INFRASTRUCTURE CUSTOMER OFFER FINANCE access to a pool of targeted young advertising public advertising fees finding and contracting advertisers advertisers sales force
  64. annex II business model template
  65. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
  66. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS gives an overall view of a company's bundle of products and services portrays the network of cooperative agreements with other companies describes the channels to communicate and get in touch with customers describes the arrangement of activities and resources explains the relationships a company establishes with its customers sums up the monetary consequences to run a business model describes the revenue streams through which money is earned describes the customers a company wants to offer value to outlines the capabilities required to run a company's business model INFRASTRUCTURE CUSTOMER OFFER FINANCE describing a company’s business model
  67. VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER describing a company’s offer
  68. VALUE PROPOSITION TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing who a company offers value to
  69. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
  70. VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing the relationships a company builds
  71. TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER describing how a company makes money
  72. CORE CAPABILITIES VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 … OFFER INFRASTRUCTURE describing what capabilities are required
  73. describing what activities are required VALUE PROPOSITION VALUE CONFIGURATION CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … activity 1 activity 2 … INFRASTRUCTURE OFFER
  74. describing the partners that leverage the business model VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER
  75. VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCE INFRASTRUCTURE OFFER describing the costs of a business model CORE CAPABILITIES core capability 1 core capability 2 …

+ Alexander OsterwalderAlexander Osterwalder, 2 years ago

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