Each modern traveler is equipped with photo camera and mobile phone
Tourists get social and mobile
Social media and mobile technology will dramatically change the face of the tourism industry in future. Holiday tips from friends worldwide, interactive bookings and mobile travel guides at the destination will become the norm in years to come…
ITB World Travel Trends Report 2010/2011
http ://www1.messe-berlin.de/vip8_1/ website / Internet / Internet / www.itb-berlin / pdf / Publikationen /worldttr_2010_2011.pdf
Europe – Mobile travel applications
Following the success of the iPhone, smartphones are revolutionising the travel industry thanks to geo-localisation services based on GPS technology
Smartphone penetration is expected to reach 92% in Europe by 2014 (…)
Mobile Internet user count grew up to 500 M in 2010
This count will reach 1 B in 2011
Approx 400 M of them will be concentrated in Asia , 200M in North America and 200M in Europe .
Traffic 3 times increased during 2010
In Russia only, user count will reach 26 M
Share of regular mobile internet users by country (of country population) :
Sweden – 28%
UK – 24%
USA – 20%
China – 13%
Russia – 9%
Average World – 16%
According to research of Ericsson and J’son & Partners, 2011
Mobile networks in Russia
Beeline, MegaFon, Mobile Telesystems (MTS), TELE2 Russsia
140% penetration rate, 190% in Moscow
Roaming rates extremely high even within country
GPRS rates are relatively low
7 Rub/Meg ~0.18 Eurocent
Mobile internet consumption in Russia
22 Million Russians (i.e. 18% of the total population) go to Internet from a mobile device (at least 1 time per month)
Reasons to use Internet:
45% quick information search
36% social networks
29% music download/listening
Mobile issues when travel abroad Is there roaming in your tariff? To change tariff? To use native SIM? Purchase local SIM? Purchase travel SIM? yes yes High cost of data yes no no no yes Universal number no Low cost of data Operator? Tariff? Where to buy? yes no No phone = no problem Total relax Do you use virtual number?
Do not depend on other people
Do not worry about situations
To be guided/secured if necessary
To get notifications, alarms depending on schedule or wish
To have the option getting all the necessary info in the current environment
All information in native language
What is Toozla
To help independent travelers Worldwide we started the development of a global system in 2008
It is actually ecosystem with many various players involved
We provide mobile solutions for DMO, content owners, local and global business.
Toozla Worldwide interactive mobile audio guides
Toozla revolutionises the travel paradigm
Toozla links highly-relevant information to specific sights
More in-depth than an ordinary paper guide
Toozla opens up a new infosphere to mobile phone users
Travellers feel like locals as they explore unfamiliar cities
Users can share their opinion of a location right then and there
Users: independent travellers
Segment is growing, especially given the current economic situation
Independent travellers worldwide: 277 million
The idea was obvious, so the process of acceptance of the tool should be a very natural one
T he T oozla ecos ystem Destination Traveller
No need for special equipment, offices or booths
Allows analysis of tourist behavior and preferences
Users receive a sense of the destination’s hospitality
Content owner Local business Mobile operator
Highly-relevant content where and when it is needed
More convenient than a book or mp3
Complete freedom of travel
Local, up-to-the-minute information
Ready-for-use technology gives content owners access to mobile users
Control of usage
Access to client when he or she is just a few steps away
Targeting by age, sex, location, time, language
Payment per contact
Increased Internet traffic
Toozla is available on a variety of mobile devices: iOS (iPhone, iPad), Android (Samsung, HTC, Motorola etc.), bada (Samsung Wave), Symbian (Nokia), and a number of smartphones with support of Java2ME.
Basic functions of an applet
Toozla provides travelers with a brand new multifunctional travel guide .
It evolves a new advertising channel.
It provides destinations with an innovativ e tool, which increase s number of satisfied independent travellers .
Austria. Salzburg ; Austria. Vienna Barceloneta Belgium. Antwerpen ; Belgium. Bruges Belgium. Ghent ; Cambridge Copenhagen. Denmark. Harbour Danmark. Copenhagen. Along the Metro Fremantle Explorer ; Fremantle Tours GPS Citygames Ciutat Vella Imagineear audio guides InterContinental ; Italy. Firenze Italy. Napoli ; Italy. Pisa ; Italy. Rome Italy. Siena ; Italy. Torino ; Italy. Venice Moscow. Kremlin ; London Netherlands. Amsterdam Norway. Oslo. Karl Johans Gate Oslo. Norway ; Spain. Menorka Moscow. Tsaritsyno USA. Boston Downtown USA.Chicago ; USA. LA Moscow. Бульварное Кольцо Вокруг Кремля с Вокруг Света Прага ; Санкт-Петербург ; Храмы Петербурга Центр Санкт-Петербурга
What did you say?
Listen/ Change your words.
What’s your subscription?
Where you’ve been?
Share with friends via Facebook and Twitter
Portal for advertisers
Very local access – when your customer is on the same street