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Toozla ITB Berlin 2011
 

Toozla ITB Berlin 2011

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  • Good morning, ladies and gentlemen! My name is Alexei, and I would like to tell you about a tool that will revolutionise independent travel. Let’s start with a short video to demonstrate the user experience.
  • Good morning, ladies and gentlemen! My name is Alexei, and I would like to tell you about a tool that will revolutionise independent travel. Let’s start with a short video to demonstrate the user experience.
  • Our idea will have a major impact on the relationship between travellers and tourist destinations. Toozla links information to real objects including everything from whole cities to buildings to phone boxes. The links are virtual, so the tool has no impact on the look of the area. An unlimited amount of information can be stored, because we are not limited to the size of a specific piece of paper or book. Mobile phone users can access all of this information. The information is provided in audio format, so users can walk around and look at their surroundings, rather than having to read text on a small screen. Users are also able to record their opinions, which then instantly become available to everybody.
  • The service is for independent sightseeing travellers. There are more than 270 million independent travellers worldwide, accounting for almost 2 billion days of travel per year. The idea was very obvious, so it should be accepted very naturally by the market. It’s a realization of peoples’ dreams. Our tool makes travel more enjoyable for everyone. As tourists move freely around, Toozla points out and tells them about interesting places they pass. It is like a guardian angel.
  • Our project involves various groups of people. The success of the project is based on partnerships, where all partners receive monetary, technological and other business benefits. This diagram shows the main parties involved. Content owners include producers of audio guides and paper guides, travel websites, Internet booking agencies, etc. Local SMBs include museums, restaurants, hotels, and even big FMCG brands Destinations are country or city tourist boards who are interested in increasing tourist numbers

Toozla ITB Berlin 2011 Toozla ITB Berlin 2011 Presentation Transcript