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A brief description of Google+, its features and its impacts on SERP.
Google+ was launched on June 28, 2011 with a private beta and in the first month gained more than 40 million users. It is a continuosly developing social network, more and more intergrated with other Google products. But the most important impact of Google+ is on SERP, influencing results thanks to Social Search and Search Plus Your World functions.