About • Set up a strategy for online acquisition and online cultivation of child sponsors
• Develop sponsors acquisition online, using Google AdWords and Google Grants, Affiliate Networks, DEM, Banner, etc.
• Develop e-Newsletter for sponsors cultivation
• Develop the new website using a proprietary CMS (in Drupal program language)
• Manage contents of the website, liaising with IT agency for the maintenance of the website
• Improve positioning of the website through SEO/SEM and the main positioning techniques
• Manage digital adv campaigns, liaising with web media agencies for buying advertising spaces
• Monitoring and reporting all the digital activity of World Vision Ita