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ON CUBED corporate presentation

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Media consulting and senior management experience from the people who started IPTV in Europe. ...

Media consulting and senior management experience from the people who started IPTV in Europe.

ON CUBED currently supports pay-TV platforms, TV channels, CE device manufacturers and new media startups in a variety of areas.

See http://www.oncubed.tv for details.

Our 4 main areas of activity in the media sector are:
1) Consulting & Research 2) Interim Management 3) Rights Management 4) Financial Advisory.

FUNCTIONAL EXPERIENCE: customer marketing, segmentation, retention and churn prevention, strategy and business planning, P&L management, business development, licensing, project management.

INDUSTRY EXPERIENCE: Video on demand, connected TVs, IPTV, OTT video, new media, rights management, content sales and acquisitions (movies, TV series, factual, kids), fundraising for new media startups.

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ON CUBED corporate presentation ON CUBED corporate presentation Presentation Transcript

  • What we do How we do it
  • A team of senior executivesin the PayTV and VOD/OTT industry helping platforms optimize their services, content, performances
  • HIGHER REVENUES LOWER COSTSOptimizeOfferOptimizeCB & SalesLaunch + 
OptimizeVOD/OTTOptimizeContentWe Help Pay TV OperatorsImprove Revenues and MarginsWhat We Do1! 2!-  Packaging-  Bundling-  Contentportfolio3! 4!-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • •  International Pay TV and OTT benchmarking
(pricing, tiering, bundling, marketing, promotions, content)•  Segmentation tool developed by partner company CLUSTERS for variousdata sets (audience ratings, CRM, ad hoc surveys, …)•  Linear/VoD rights assessment vs global DB of deals•  Business and marketing planning•  100+ years collective experience managing payTV opsHow We Do It (1/2)Generated up to 4 Mln €/Year EBITDAimprovement with 40x R.O.I.1! 2! 3! 4!METHODOLOGY-  Packaging-  Bundling-  Contentportfolio-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • •  International carriage and content deals global DB for benchmarking•  Proprietary methodology for evaluation of cost vs performance of channels•  Negotiation with major studios, independent distributors and TV networks•  Negotiated linear/VoD rights since 2000Reduced yearly costs of TV carriage #deals by 20% and secured new rights 1! 2! 3! 4!METHODOLOGYHow We Do It (2/2)-  Packaging-  Bundling-  Contentportfolio-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • 1!•  Conducted extensive segmentation research on TV viewing and mediaconsumption in the territory•  Content/bundling/pricing benchmark on selected operators andcompetitorsTelco operatorClient was not satisfied with sales results of its payTV offer and feltthe content portfolio it had secured could be better monetized•  Reviewed client’s marketing, tiering and bundling strategies with regardto its linear channels’ line-up •  Helped the client repacking all its offer, assessing best bundlingstrategy for linear and SVOD content, actively supporting in therenegotiation with providers to adapt contracts to new objectives andtiers1. Optimize OfferCLIENT NEEDSACTIONS WEHAVE TAKENOUTCOME-  Packaging-  Bundling-  Contentportfolio-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • •  Conducted day-by-day analysis of PPV usage and purchases•  Managed an internal re-organization of the BU with a betterfocus on marketing and selling process•  Re-negotiated better terms with major studios where possiblePay-TV operatorClient was seeking to generate better buy-rates and optimizeP&L for its Pay-per-View business2!•  Launched PPV titles with parallel release with Home Videowindow•  New marketing plan•  Optimization of the linear channel dedicated to NVOD PPVoffer with a 4M EUR/year positive EBITDA impact2. Optimize CB & SalesCLIENT NEEDSACTIONS WEHAVE TAKENOUTCOME-  Packaging-  Bundling-  Contentportfolio-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • •  Comprehensive international OTT benchmarking (businessstrategies, content line-up, user interfaces)•  Conducted a market survey (both CATI and CAWI) to assessconsumer interest for an OTT offer at different conditions•  Comprehensive analysis on SVOD rights availabilities in theterritory from both major and independent studiosMajor DTH Pay-TV operatorClient was aiming to assess the possible risk of a Netflix-like newentrant in the market and consequent scenarios3!•  Presented a scenario planning based on various options•  Designed possible consumer value proposition and content offer•  Business cases of all the options analyzed3. Launch + Optimize VOD/OTTCLIENT NEEDSACTIONS WEHAVE TAKENOUTCOME-  Packaging-  Bundling-  Contentportfolio-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • 9IPTVCableSatDTT PC MobileDistributionchannels New product/service launch elementsProduct & Business- Product & service definition- Catalogue definition- Price & packaging definition- Marketing & promotion definition- Business modelling & planning- Market competitive analysis- User interfaces & functionalities- Product & Service Doctoring Content Aggregation- Direct Agreement in place with most Hollywood studios- Content Aggregation- Minimum guarantees optimisationand significantly quicker time to market- Clearinghouse (admin, legal, reporting)
  • •  Conducted successful re-negotiations with Internationalnetwork providers on behalf of client•  Re-negotiations led to an overall reduction of ~20% yearlycontent cost and the inclusion of catch-up and/or VoD andmulti-device rightsEstablished IPTV operatorClient felt it was overpaying for linear TV channels and at thesame time wanted new multi-device rights for its upcoming VOD/OTT offers4!•  Assessment of all carriage deals by benchmarking license feesand conditions vs proprietary DB of TV deals globally•  Analysis of price vs performance ratios of all channels onplatforms based on proprietary methodology•  Prioritization of channels to be renegotiated and setting ofrealistic targets4. Optimize ContentCLIENT NEEDSACTIONS WEHAVE TAKENOUTCOME-  Packaging-  Bundling-  Contentportfolio-  Churnprevention-  Upselling-  Buyratesincrease-  Launch newVOD/OTTservice-  Optimizeexisting VOD/OTT-  Content deals reviewand (re)negotiation
(Linear and/or VOD)
  • Alessandro PETAZZIJuan A. LATASASelected Team MembersPaul NAHA-BISWAS12+ experience in the Pay TV market across EU and othermarkets. He has held a number of senior industry positions,including Head of IPTV & Digital Media at Fastweb.Advising the media and communications industriesinternationally for 15+ years. Previously, he has held senior rolesat FremantleMedia and TVNZ.STRATEGY, MARKETING, CONTENT STRATEGY, MARKETING18+ years experience in the telco, broadband and internetindustry. He has worked for AT&T, Telefonica, Vodafone mostlyon strategy, innovation and International development,particularly in LatAm markets.STRATEGY, MARKETING, TECHNOLOGYJustin HEWELTDirector and Founder of PayMedia Consulting Group, heprovides strategic support and knowledge to leading DigitalBroadcasters and Pay TV operators around the world.MARKETING, USER INTERFACEChris COWANHe is currently Managing Director at our partner companyCLUSTERS. Previously, he has been VP Marketing andResearch at Walt Disney Television International.SEGMENTATIONSebastian BECKERCEO & Co-Founder of [tbb*] thebrainbehind. As a mediaexpert Sebastian’s focus is on the international digital TVmarket.STRATEGY, USER INTERFACE, TECHNOLOGYNina AZIZAfter being Head of Licensing for Lycos, worked on businessexpansion, industrial partnerships and new business lines forvarious companies.Claudio BELLINZONA12+ years experience in TV. He’s been CorporateDevelopment at Sitcom Group, Content Director at FastwebIPTV and Head of Content at De Agostini.CONTENTBUSINESS DEVELOPMENT, TECHNOLOGYON CUBED relies on a large pool of talents from which we draw 
the right people and skills on a project-by-project basis.Here below is a list of the professionals most often employed in the past 12 months.
  • Selected Clients
  • Major StudiosIndependent CinemaDistributionFactual ContentProvidersMusic & ConcertsProvidersNews & SportsProvidersKidsProgrammingMedia Contact Network
  • MilanContactsVia dei Piatti, 1120123 - MilanoItalyT +39 02 3670 8384info@oncubed.tvwww.oncubed.tv