IBM Business Connect 2013 - CMO - Social Business Keynote

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E' la presentazione utilizzata nel corso dell'evento IBM Business Connect 2013 (Milano, 23 Maggio 2013)

E' la presentazione utilizzata nel corso dell'evento IBM Business Connect 2013 (Milano, 23 Maggio 2013)

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  • 1. © 2013 IBM CorporationUn viaggio alla conquista del clienteNuovi territori e nuovi modelli di business per laCustomer Centricity: un approccio social alle strategie aziendali.Alessandro ChinniciEnterprise 2.0 & Social Business Consultant – IBM Italiaalessandro_chinnici@it.ibm.comachinnici alessandrochinnici
  • 2. © 2013 IBM Corporation50%of consumers are usinga mobile device in storesof web usersvisit social sites80%+of consumers trust word-of-mouthand recommendations92%of smartphone usershave scanned a QR Code34%during holiday seasonover 50%2012 online sales viamobile devices upof companies haveused crowd sourcing44%25%of time on the internet spenton social networks and blogsmobile devicessocial sitesrecommendationsQR Codesonline salescrowd sourcingsocial networksand blogs
  • 3. © 2013 IBM Corporation
  • 4. © 2013 IBM Corporation
  • 5. © 2013 IBM Corporation
  • 6. © 2013 IBM CorporationAwareness AdvocacyIl viaggio alla conquista del cliente
  • 7. © 2013 IBM CorporationPERSONALIZZATORILEVANTECOINVOLGENTE
  • 8. © 2013 IBM CorporationOltre ¾ deiconsumatoriutilizzanoalmeno 2canali peracquistarebeni/serviziIl 35% ne usapiù di 3
  • 9. © 2013 IBM CorporationFonte: http://www.zdnet.com/the-new-digital-customer-journey-cross-channel-mobile-social-self-service-and-engaged-7000015570/
  • 10. © 2013 IBM CorporationFonte: http://www.zdnet.com/is-the-window-closing-on-enterprise-customer-communities-7000014884/
  • 11. © 2013 IBM Corporation
  • 12. © 2013 IBM Corporation
  • 13. © 2013 IBM CorporationTRADINGpartnersSELLINGpartnersDISTRIBUTIONpartnersSERVICEpartnersSUPPLIERSMARKETINGagencies
  • 14. © 2013 IBM CorporationUna supply chain pronta areagire anche agli imprevistiUn marketing capace di parlaread ogni singolo clienteUn customer service in gradodi anticipare e rispondere alleesigenze dei clientiUn canale di vendita perraggiungere chiunque, ovunque
  • 15. © 2013 IBM CorporationBuy MarketService Sell
  • 16. © 2013 IBM Corporation
  • 17. © 2013 IBM Corporation
  • 18. © 2013 IBM Corporation
  • 19. © 2013 IBM CorporationSocial Media AnalyticsUnderstand customer sentimentAffinity AnalyticsAssess your brand
  • 20. © 2013 IBM CorporationTargeted PromotionsTest and increase conversion rateCustomerSegmentationTarget the right customersat the right timeMarketing DashboardTrack results in real time
  • 21. © 2013 IBM CorporationIntegrated eCommerceDeliver seamless shoppingexperiencesRich MediaManage and deployrich media contentSocial Media PublisherManage your messageacross social channelsCommunitiesMarketing gets social
  • 22. © 2013 IBM CorporationResponsive DesignOptimize your mobile experienceManage on the GoMobile customer experiencemanagementNative MobileBuild and deploy appsAppleAndroidNative MobileLeverage device services
  • 23. BuildloyaltyIncreasesalesEngaging CustomerExperiences
  • 24. © 2013 IBM CorporationSocialNetworkingSocialContentIBM PLATFORM FOR SOCIAL BUSINESSSocialIntegrationSocialAnalytics®
  • 25. © 2013 IBM CorporationApple®iOS Android™ Blackberry® Windows®PhoneThe BroadestPortfolio ofMobile SolutionsThe Deepest Setof ServicesExpertiseNew IndustryPartnerships andResources forDevelopers
  • 26. © 2013 IBM Corporation
  • 27. © 2013 IBM Corporation