3. Client: Purolator Canada Description:
Year: 2007 Inspire developed this 8 page training brochure for Purolator’s International
Category: Sales Brochure and US sales team. The brochure focused on market information, competitor
analysis, and tips on delivering a successful sales presentation.
4. Client: Purolator Canada Description:
Year: 2007 A services brochure created to demonstrate all of Purolator Canada’s cargo
Category: Services Brochure service offerings. The brochure was developed in English, French and Mandarin.
5. Client: Purolator Canada Description:
Year: 2007 A complete creative campaign which included Retail Point of Purchase Material,
Category: Integrated Campaign mirco-website, web banner advertising, sales support material, geo-targeted
direct mail and premium giveaways.
6. Client: Purolator Canada Description:
Year: 2008 A sales collateral piece that visually illustrates all of Purolator’s service offerings.
Category: Pocket Folder
7. Client: Purolator International Description:
Year: 2009 An intuitive and interactive website designed to spotlight Purolator International’s
Category: Website Design vast array of services and products.
8. Client: CIC Energy Description:
Year: 2006 A 40 page annual report for an African coal company.
Category: Annual Report
9. Client: AfriOre Ltd. Description:
Year: 2005 A 40 page annual report for an emerging Gold mining company.
Category: Annual Report
10. Client: AfriOre Ltd. Description:
Year: 2002 A 40 page annual report for an emerging Gold mining company.
Category: Annual Report
11. Client: African Gold Description:
Year: 2007 This new trade show booth was strategically designed with the objective
Category: Tradeshow Booth to effectively communicate the strength of their land package and growth
potential to the Investment Community.
12. NORTHQUEST LTD.
Client: Northquest Ltd. Description:
Year: 2008 Created and developed Corporate Identy and colateral for mining exploration
Category: Identity Package company: Northquest Ltd.
13. Client: Northquest Ltd. Description:
Year: 2008 Created Brochure style Website for Northquest Ltd.
Category: Website
15. Client: Hankook Tires Description:
Year: 2004 Inspire created the “Footprint Fetish” ad to answer the client’s goal to be seen as a
Category: Print Advertisement leader in the high-performance tire category. In order to be acknowledged as a
top-tier manufacturer their image needed to be sophisticated and sexy. This was
accomplished by marrying the concept of being “addicted to rubber” with Hankook’s
technologically advanced and unique tread design. Among 15,000 entries from
75 countries, this ad was selected as a finalist in the 2004 London International
Advertising and Design Awards.
16. Client: Hankook Tires Description:
Year: 2006 INSPIRE created the new Hankook trivision billboard on the Gardiner Expressway
Category: Outdoor Billboard to further leverage our strategic partnership with the Toronto Maple Leafs.
17. Client: Hankook Tires Description:
Year: 2006 These sports themed print advertisements were developed to tie in
Category: Print Advertisement Hankook’s new high performance tires to our relationship with the
Toronto Raptors and Toronto Maple Leafs.
18. Client: Hankook Tires of Canada Description:
Year: 2002 This poster illustrating Hankook’s new ICE BEAR winter tires ran in
Category: In store Poster Campaign retail partners across Canada.
19. Client: Hankook Tire of Canada Description:
Year: 2005 Inspire was commissioned to create a flexible yet creative trade show
Category: Trade Show Booth display area that Hankook staff could easily set-up, dismantle and
ship across Canada.
20. Client: Pioneer Electronics of Canada Description:
Year: 2006 Pioneer’s Elite line-up of products are best in class; therefore, the strategy behind
Category: Product Brochure this catalogue was to demonstrate Elite’s dedication to advanced technology and
performance. The printed piece focuses on the vibrancy of colour and clarity of
the product while maintaining a refined and stylish demeanor which reflects the
target customer.
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18 19
8 9
Client: Pioneer Electronics of Canada
Year: 2008
Category: Product Brochure
22. Client: Pioneer Electronics of Canada Description:
Year: 2008 This product brochure was designed to illustrate Pioneer’s Pure Audio stereo
Category: Product Brochure components. It was created to target an older, high income demographic.
23. Client: Pioneer Electronics of Canada Description:
Year: 2008 This sleek and stylish brochure focused on the stellar attributes of
Category: Brochure Pioneer’s new navigation products which stand in a class of their own.
24. Client: Pioneer Electronics of Canada Description:
Year: 2007 Inspire created this brochure for Pioneer’s and Premier’s 2007 Mobile
Category: Brochure Entertainment & Navigation products.
25. Client: Pioneer Electronics of Canada Description:
Year: 2007 This double page ad was created to illustrate Pioneer’s dedication to innovation
Category: Print Advertisement with their best in class Blu-ray player.
26. Client: Pioneer Electronics Of Canada Description:
Year: 2008 This package was designed for Pioneer’s new AVIC-Linc navigation product.
Category: Package Design
27. Client: Pioneer Electronics Of Canada Description:
Year: 2008 This package was designed to house Pioneer’s Home Theatre In
Category: Package Design A Box product.
28. Client: Pioneer Electronics of Canada Description:
Year: 2007 These series of poster were designed as a triptych art piece illustrating
Category: In store Poster Campaign Pioneer’s dedication to excellence and innovation.
29. Client: Pioneer Electronics of Canada Description:
Year: 2007 These series of poster were designed as a triptych art piece illustrating
Category: In store Poster Campaign Pioneer’s dedication to excellence and innovation.
30. Client: Pioneer Electronics of Canada Description:
Year: 2007 These series of poster were designed as a triptych art piece illustrating
Category: In store Poster Campaign Pioneer’s dedication to excellence and innovation.
31. Client: Stanley Canada Description:
Year: 2007 This print ad was created for Stanley Tools Canada to run in DIY publications
Category: Print Advertisement across the country.
32. EXCLUSIVELY AT
Win an all expenses paid trip
EXCLUSIVELY AT
for two to a NASCAR race!
PLACE COUPON HERE
No purchase necessary. Contest valid from June 10, 2006 to July 15, 2006. Contest open to residents of New Brunswick, Newfoundland and
Labrador, Nova Scotia and Prince Edward Island, Canada only, who have reached the age of majority in their province of residence. Odds of
winning depend on number of eligible entries received. Winner must correctly answer a time-limited, skill-testing question and complete and
sign a declaration and release form. There is one (1) Grand Prize to be won, with a total approximate retail value of $5,000.00 CAD. For full
contest rules and no purchase entry, go to www.stanleycontests.com
Client: Stanley Canada Description:
Year: 2005 INSPIRE was involved in these two Stanley Tools promotions
Category: Multi-tiered In store contest with Home Hardware and Kent. The grand prize was a NASCAR
experience with Team Evernham.
33. Client: General Motors of Canada Description:
Year: 2000 The following creative, developed for General Motors of Canada during
Category: Print Advertisement the bid for the Toronto Olympics, was produced during our partnership
with the Concept 3 Group.
34. Client: Pratt & Whitney Canada Description:
Year: 1997 Initiated by Concept 3 Advertising’s client – Pratt & Whitney Canada,
Category: Invitation Perspectives is a juried art exhibition where funds are donated to women’s
shelters in the Mississauga area. The event was hosted by Pamela Wallin
and included Honorary Chair people such as Dini Petty, Anne Murray and
Joe Schlesinger. Alex Baldocchi worked on all creative elements, and Cristine
Martin was involved in event management and handled public relations for
the event held at Mississauga’s Living Arts Centre.
35. Client: Cinnamon Toast Shelter Description:
Year: 1999 During his tenure as Creative Director of Concept 3 Advertising,
Category: Print Advertisement Alex Baldocchi designed this ad for Time Magazine. The advertisement was
created to communicate the importance of a safe haven for abused women.
Cinnamon Toast was owned and operated by the agency.
36. Client: GE Lighting Canada Description:
Year: 2002 This series of advertisements were created to strategically position GE’s
Category: Print Advertisements ConstantColour bulbs as a beneficial tool for the commercial and industrial
vertical markets.
37. Client: GE Lighting of Canada Description:
Year: 2001 Print Ads, In-store P.O.P, Collateral Material were created by Inspire to
Category: Print Advertisement & Instore relaunch GE’s Saf-T-Gard light bulbs.
Point of Purchase Material
38. Client: GE Lighting of Canada Description:
Year: 2000 The following advertisement was part of INSPIRE’s Canadian launch
Category: Integrated Campaign campaign for GE Automotive’s Super Blue light bulbs. The multi-award
winning campaign included: advertising, merchandising displays,
point of purchase material, in-store promotions, multi-media material,
direct mail, tradeshow booth design, and event management. Elements
of the successful campaign also ran stateside.
39. Client: GE Lighting Canada Description:
Year: 2003 INSPIRE created a fluid, fast-paced interactive environment that is accented
Category: Multimedia with Urban, Hard Rock and Hip Hop music to educate consumers about GE’s
innovative Super Blue automotive lighting products, while reinforcing GE’s brand
identity to the elusive male 18-34 demographic.
40. Client: GE Lighting Canada Description:
Year: 2000 A flexible Pop-Up booth created to demonstrate/educate GE’s audience
Category: Tradeshow Booth on their SUV’s and Light Truck high output bulbs.
41. Client: ICI Canada Description:
Year: 2008 This paint can label was designed to market Glidden new pre-tinted paint
Category: Package Design and P.O.P Design exclusive to Wal-Mart. Along with the package design, campaign elements
included in-store point of purchase material and a sales brochure..
42. Client: Rentway Leasing Description:
Year: 1996 The following creative, developed for Rentway to announce their
Category: Print Advertisement association with Maple Lodge Farms.
43. Client: JVC of Canada Description:
Year: 2001 The following creative was produced during our partnership with the Concept
Category: Print Advertisement 3 Group. The first ad ran in business and lifestyle publications across Canada.
Targeting young families, the second print and television ad ran throughout
Canada in a National media campaign.
44. Client: Bachfolio Description:
Year: 2000 This high-end brochure was for a portfolio that was a collaboration between
Category: Brochure Rudolf Bikkers and Yo-Yo Ma called “Music in Concert with Art”. The profits
generated from this project supported causes such as Yo-Yo Ma’s Music Garden.
Alex Baldocchi designed all the creative communication material.
45. Client: Amnesty International Description:
Year: 2007 Inspire was strategic and creative partner in Amnesty International’s Taste For
Category: Multi-tiered campaign Justice event that raised funds to combat domestic abuse and violence against
Women. The campaign included strategic positioning, PR, website development,
outdoor advertising, print & radio advertising and collateral material.
46. Client: Volvo Trucks of Canada Description:
Year: 1998 The following creative, developed for Volvo Trucks, was produced during our
Category: Print Advertisement partnership with the Concept 3 Group. The ad campaign strategically positioned
Volvo as a “business collaborator” with the owner/operator Heavy Duty market.
47. Client: Mack Trucks Canada Description:
Year: 1992 The following creative, developed for Mack Trucks, was produced during our
Category: Print Advertisement partnership with the Concept 3 Group. This ad positioned the Mack Mid-LIner
Series as a truck designed for operator comfort and efficiency.
48. Client: GE Lighting Canada Description:
Year: 2002 The following campaign was created to market GE’s energy efficient
Category: Poster Campaign light bulbs to a commercial & industrial customer base.
49. CREATIVE COPY
Hankook Radio Commercial (30 seconds)
Title: Love Affair
Music: Soft music – 70’s funk vibe (3 second introduction)
Sound Effects: Music lowers
Voice over (Barry White vibe – but not an impersonation): (27 seconds)
Mmmm baby, you look good. Hot. The way you hug my curves – ssssexy.
I love your firm, solid grip and the way you tread on the highway of my
soul. You handle all my cold and icy moods with seductive ease. Our vibe
at times is stormy – but Iyou’rer always C o l o r s h a dcontrol.u nHankook .-baby you’re
n partne ship with
under o w C o m m i c a t i o n s I n c
one smokin’ sexy set of Winter Tires.
For the dealer nearest you, visit us at hankooktire.ca
Hankook Tires – DRIVING EMOTION
(click radio to listen)
Client: Hankook Tires Description:
Year: 2007 A continuation of Hankook’s image revitalization as sexy and sleek,
Category: Radio Spot this winter tires spot ran on stations across Canada.
50. CREATIVE COPY
Hankook Radio Commercial (30 seconds)
Target: Hankook Tires (broad)
Title: Footprint Fetish
Sound Effects: Whip cracking
Voice over (Female Sexy Dominatrix): Do you have a Footprint Fetish?
For all of you that just love the sight of rubber with wider treads and deeper
grooves, Hankook Tires are just for you.
Hankook Tires have wide footprints ithat lare adesigned nfort imaximum control
In partnership w th Co orsh dow Commu ica ons Inc.
in both wet and dry conditions and they feature multi-kerfs to enhance
traction performance.
For the dealer nearest you, simply go to hankooktire.com
Hankook Tires – DRIVING EMOTION
(click radio to listen)
Client: Hankook Tires Description:
Year: 2004 The strategy of this 30 second radio spot was to position the client
Category: Radio Spot as a sexier, high-end brand while educating the listener on Hankook’s
unique tread design. The spot ran on stations across Canada for 2 years.
51. CREATIVE COPY
Hankook Radio Commercial (30 seconds)
Title: Love at first sight
Music: Very relaxing and romantic
Voice over: Other people take a bit longer to fall in love. Not me. It was love
at first sight. We clicked immediately. We both shared the same passion for
smooth, comfortable rides and state of the art tread designs.
It’s been years and I’m still in love with my Hankook tires. Hankook is one of
the leading tire manufacturers rini p w i t h C o l o r s h a d o w C o m m u n i c a t i o n s I n c .
In partne sh
the world.
For the dealer nearest you, simply go to hankooktire.com
Hankook Tires – DRIVING EMOTION
(click radio to listen)
Client: Hankook Tires Description:
Year: 2005 This 30 second spot for Hankook Tire was awarded best radio spot by
Category: Radio Spot AAPEX/SEMA show in Las Vegas.
52. Alex Baldocchi Partner, President & P.J. Lucus Partner, Director of New Business
Cristine Martin Partner, CEO Development U.S. markets
Creative Director
Cristine Martin started her marketing career at boutique ad agency A graduate of the Academy des Beaux Arts in Montreal, Alex moved With an academic background in communications from Fordham
Concept 3 Advertising in 1995. As Media Director she created strategic to Toronto in 1991. Mr. Baldocchi worked for Concept 3 Advertising University, P.J. started his media career at Fairchild Publications’
plans for the likes of JVC Canada, Shiseido Cosmetics, Volvo Trucks for over ten years as creative director where he created campaigns Footwear News, where he earned Salesman of the Year and New
among others. With the love of all things marketing – Ms. Martin took for JVC Canada, Mack Trucks, Volvo Trucks, General Motors, Ciba Business Awards. His extensive sales experience has lead him to the
a holistic approach to learning agency culture and was assigned roles Geigy, Pioneer Electronics to name a few. He also managed the esteemed o ces of Men’s Health Magazine and Esquire Magazine,
as diverse as Controller of the company to account executive. In 2002, creative department of 12 employees at Concept 3 Advertising – where he continued to boost the revenue within his departments. P.J.
with her clients in hand – she and Alex Baldocchi created their own overseeing and controlling all print, radio, television and new has since moved into more managerial positions for such magazines
agency Inspire Advertising + Design Inc. As partner at Inspire media campaigns. Forming Inspire Advertising + Design Inc. in as Field & Stream/Outdoor Life and New York Magazine and served as
Advertising, Ms. Martin is/has been lead account manager, strategic 2002 with Cristine Martin – Mr. Baldocchi has developed creative Associate Publisher at Golf World, Penthouse Media Group and Radar
copywriter and media specialist for all of Inspire's clients including: for GE Lighting, Hankook Tires, Amnesty International, Pioneer Magazine/Radaronline.com. P.J. has worked with a diverse list of
Pioneer Electronics, GE Canada, Stanley Canada, Amnesty International, Electronics, Stanley Canada to name a few. Mr. Baldocchi has been categories and clients throughout his career: Pharmaceuticals
Purolator Canada, Akzo Nobel and Hankook Tires. awarded top honors from Applied Arts ,Graphic Arts Magazines, (AstraZeneca, Wyeth, Eli Lilly, P zer), Fragrance & Beauty (Estée Lauder,
The US Summit Awards, for his work on the GE Lighting account. Tommy Hil ger, Hugo Boss, Coty, Brut), Footwear (Reebok, Rockport,
Tracy Lister Managing Director & His radio work for Hankook Tires won top prize at the AAPEX / Cole Haan, HH Brown, Dexter, Timberland), Liquor (LVMH/Belvedere,
SEMA show in Las Vegas and his print ad for Hankook Tires was Patron, Bacardi), and Entertainment (HBO, Showtime, VH1, MSNBC)
Senior Art Director
awarded “ nalist” status at the prestigious London Design Awards
Tracy Lister is a graduate of the Bachelor of Fines Arts program at the with over 15,000 entries from across the globe. Daniel Paquette President of Daniel
University of Alberta. She joined Concept 3 Advertising as part of the Paquette Public Relations – strategic
creative team in 2001. Under the INSPIRE banner – Ms. Lister has Andrew Spicer Vice President and partner to INSPIRE Advertising + Design.
developed creative for GE Lighting, Hankook Tires, Purolator Canada
Research Director of QRI International – Daniel Paquette has over 15 years of public relations experience in
and Pioneer Electronics among others. In 2004, she was a nalist at
the London International Advertising and Design Award for her work
strategic partner to INSPIRE addition to over a dozen years as a journalist in radio and print. He has
on the Hankook Tires account. Advertising + Design. achieved excellent results in international, national and regional
Andrew Spicer – Vice President and Research Director of QRI campaigns for consumer, non-pro t, government and corporate
International – strategic partner to INSPIRE Advertising + Design. As a clients in all industries including arts, media, entertainment, fashion,
Paul Martin Director of Audio Production senior research designer and analyst on QRI Signature projects, and nancial, insurance, environmental and health. PR capabilities include:
manager of day-to-day research operations, Andrew Spicer has Strategic counsel; Media relations (English/French); Corporate
President of Howling Productions – strategic partner to INSPIRE developed a broad and rich experience across hundreds of projects communications; Special events (media conferences, Gala’s,
Advertising + Design. Paul Martin is Director of Audio Production at since he joined the organization in 1998. In addition, as a research photo-op’s) and promotional activities; Media Training; Media Materials
INSPIRE Advertising + Design. A graduate from the prestigious Harris practitioner, Andrew has conducted focus groups and interviews across (including French translation, speech writing and B-roll production).
Institute in Toronto, Mr. Martin established Howling Productions – a full the continent on topics as diverse as funerals in Mississippi and high Client experience includes: Ontario Ministry of Culture: Trillium Book
service recording and production studio in 1999. As a composer, Mr. tech in San Francisco, chocolate in Halifax and burgers in Winnipeg. Award, Food Network, OLN, Global TV, Discovery, City of Brampton,
Martin’s work for GE’s multi-media campaign and Hankook’s radio Toronto Hydro, Evian, Bank of Montreal, Bristol Myers-Squibb,
spots have been awarded top honors here in Canada and in the US. Panasonic, Singapore Tourism Board, Clairol and Smirno Vodka.
53. provides innovative and e ective advertising and design solutions for a
variety of clientele. O ering end-to-end services to a spectrum of industries – we pride
ourselves on our creative contribution to our clients, their customers and our own
business and artistic integrity.
Services:
Full Service Advertising Promotional Campaigns
Brand Communications Web Design & Development
Strategic Positioning Public Relations
Integrated marketing Research
Media Strategy and Placement Event Management
