Social Media and Tiffany & co.
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Social Media and Tiffany & co.

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This is a presentation I made for my Film 436 class at Queen's University called Understanding eBranding. It discusses Luxury brands involvement in Social Media specifically focusing on the brand ...

This is a presentation I made for my Film 436 class at Queen's University called Understanding eBranding. It discusses Luxury brands involvement in Social Media specifically focusing on the brand Tiffany & Co.

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Social Media and Tiffany & co. Presentation Transcript

  • 1. Social Media and Luxury BrandsBy: Alessia Civitenga Image by:mariaphoto [Flickr]
  • 2. Luxury brands have been hesitant to move online, but now because of the Internet’s increased popularity… Image by: foxyladydrivers
  • 3. More and more luxury brands are making thetransition to online advertising and e-commerce. Image by: mgdadvertising
  • 4. “Up to 90% of high-income Internet users shop regularly online” – Digital Strategies for Luxury BrandsImage by: juliamichell [Flickr]
  • 5. There are numerous third-partyinformation courses onlineabout any luxury brand, so it isessential that the brand itselfhave a voice in the onlinelandscape- Digital Strategies forOnline Brands Image by: brainc [Flickr]
  • 6. “Internet is the number one source for information on luxury products” – Digital strategies for Luxury BrandsImage by: sottolestelle [Flickr]
  • 7. How do we use the web to tell a luxury story? How do we recreate the sensorial experience of the brand online?Image by: paige23 [Flickr]
  • 8. Invest in a Tiffany’s Image by:
  • 9. Image by: obliviousjulia [Flickr]“Hearts beat faster and love grows stronger when a Tiffany gift is presented to a loved one”
  • 10. All the possibilities that true love and romance have to offer… Image by: deepsamauri [Flickr]
  • 11. Image by: Vicky [Flickr] LoveStories Art ofRomance Tiffany’s New York Love is
  • 12. “Its aim appears to be toextend the Tiffany brandbeyond luxury jewelry tomore of an aspirationallifestyle brand by drawingassociations with exclusiveNew York bars, restaurants,classic films, music and thecity as a whole.”– AlistarCraine, CEO Grapple Image by: everymovewemake [Flickr]
  • 13. Love is everywhere… Image by: cupcakecentral [Flickr]
  • 14. Tiffany & Co. New York Image by: bpowell [Flickr]
  • 15. Image by: vroffers [Flickr]“Its first is an engagement ring app that merges mobile and interactive shopping for consumers who are looking to select an engagement ring” – Rachel Lamb, Luxury Daily
  • 16. Lifestyle andClass… Image by: vcaputo [Flickr]
  • 17. “On the web Tiffany & Co.s strategy has been twofold: create a simple yet stylist shopping experience, and remind the audience of its standing in the culture upper echelon of America”- Social Media Guide for Luxury BrandsImage by:Scott5 [Flickr]
  • 18. Where it all began… Image by: originsofbusiness [Flickr]
  • 19. Image by: nicklenoard [Flickr]“The clean design of the web property have created ashopping experience that is as effortless andsophisticated as anything you would expect shopping in-store” -Social Media Guide to Luxury Brands
  • 20. Image by: AlessCivit
  • 21. Image by: franjmc [Flickr] “Tiffany & Co. continues to set the standard forluxury, even in the digital and social space”–Digital and Social Media