Web 2.0 tools and techniques:  potential impact on governmental organisations Dr Aleksej Heinze Information Management Lia...
Overview <ul><li>Why Web 2.0? </li></ul><ul><li>How could governments use Web 2.0… </li></ul><ul><ul><li>tools? </li></ul>...
Personal background <ul><li>Research interest: </li></ul><ul><ul><li>Enterprise 2.0  </li></ul></ul><ul><ul><li>Search eng...
Web 2.0 – what is it?  <ul><li>Is it a software? Is it a website? … </li></ul><ul><li>It is a way of using technology on t...
Web 1.0  Web 2.0  <ul><li>DoubleClick  Google AdSense  </li></ul><ul><li>Ofoto  Flickr  </li></ul><ul><li>mp3.com  Napster...
Why Web 2.0? <ul><li>What do you think? </li></ul><ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8&NR=1   </li></ul>
Social networking websites, market share (unique visitors)
 
Twitter – micro blog
Organisations use Web 2.0 <ul><li>Internally: </li></ul><ul><ul><li>Knowledge management </li></ul></ul><ul><ul><li>Develo...
www.barackobama.com <ul><li>Social media success for presidential elections </li></ul><ul><li>$55b raised in February 2009...
Think… <ul><li>What impacts can you see Web 2.0 will make on your role?  </li></ul>
Summary <ul><li>Web 2.0 is not to be ignored </li></ul><ul><ul><li>Internal and external communications use potential in g...
Questions <ul><li>Aleksej Heinze </li></ul><ul><li>Salford Business School </li></ul><ul><li>[email_address] </li></ul><ul...
References <ul><li>Green, J. (2008). How Silicon Valley made Barack Obama this year’s hottest start-up [Electronic Version...
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Web 2.0 tools and techniques

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Presentation given to the Information Management Liaison Group
Thursday 12 November 2009
at The Hilton Hotel, Deansgate, Manchester

Published in: Technology, Business
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Web 2.0 tools and techniques

  1. 1. Web 2.0 tools and techniques: potential impact on governmental organisations Dr Aleksej Heinze Information Management Liaison Group Thursday 12 November 2009 at The Hilton Hotel, Deansgate, Manchester
  2. 2. Overview <ul><li>Why Web 2.0? </li></ul><ul><li>How could governments use Web 2.0… </li></ul><ul><ul><li>tools? </li></ul></ul><ul><ul><li>techniques? </li></ul></ul><ul><li>Examples of Web 2.0 use: </li></ul><ul><ul><li>Barack Obama </li></ul></ul>
  3. 3. Personal background <ul><li>Research interest: </li></ul><ul><ul><li>Enterprise 2.0 </li></ul></ul><ul><ul><li>Search engine optimisation </li></ul></ul><ul><ul><li>Blended learning </li></ul></ul><ul><ul><li>Management education </li></ul></ul><ul><li>Information Systems, Organisation and Society (ISOS) </li></ul><ul><ul><li>www.isos.salford.ac.uk </li></ul></ul><ul><li>Salford Business School </li></ul><ul><ul><li>www.business.salford.ac.uk </li></ul></ul>
  4. 4. Web 2.0 – what is it? <ul><li>Is it a software? Is it a website? … </li></ul><ul><li>It is a way of using technology on the web… </li></ul><ul><li>Tim O'Reilly on What is Web 2.0? </li></ul><ul><ul><li>http://www.youtube.com/watch?v=CQibri7gpLM </li></ul></ul>
  5. 5. Web 1.0 Web 2.0 <ul><li>DoubleClick Google AdSense </li></ul><ul><li>Ofoto Flickr </li></ul><ul><li>mp3.com Napster </li></ul><ul><li>Britannica Online Wikipedia </li></ul><ul><li>personal websites blogging </li></ul><ul><li>domain name speculation search engine optimization </li></ul><ul><li>page views cost per click </li></ul><ul><li>publishing participation </li></ul><ul><li>content management systems wikis </li></ul><ul><li>directories (taxonomy) tagging (&quot;folksonomy&quot;) </li></ul><ul><li>stickiness syndication </li></ul><ul><li>O'Reilly (2005) </li></ul>
  6. 6. Why Web 2.0? <ul><li>What do you think? </li></ul><ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8&NR=1 </li></ul>
  7. 7. Social networking websites, market share (unique visitors)
  8. 9. Twitter – micro blog
  9. 10. Organisations use Web 2.0 <ul><li>Internally: </li></ul><ul><ul><li>Knowledge management </li></ul></ul><ul><ul><li>Developing products and services </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Increasing collaboration across organisation </li></ul></ul><ul><li>With customers: </li></ul><ul><ul><li>Product/services development participation </li></ul></ul><ul><ul><li>Increase interaction with organisation </li></ul></ul><ul><ul><li>New customer acquisition </li></ul></ul><ul><ul><li>McKinsey Global Survey Results (2008) </li></ul></ul>
  10. 11. www.barackobama.com <ul><li>Social media success for presidential elections </li></ul><ul><li>$55b raised in February 2009 </li></ul><ul><ul><li>(Green,2008) </li></ul></ul><ul><ul><li>YouTube – 180k subscribers </li></ul></ul><ul><ul><li>Facebook – 8 million supporters </li></ul></ul><ul><ul><li>MySpace - 1.8 million friends </li></ul></ul><ul><ul><li>Twitter …. 2.5 million followers </li></ul></ul><ul><li>Empowering people and organisations </li></ul>
  11. 12. Think… <ul><li>What impacts can you see Web 2.0 will make on your role? </li></ul>
  12. 13. Summary <ul><li>Web 2.0 is not to be ignored </li></ul><ul><ul><li>Internal and external communications use potential in governmental organisations </li></ul></ul>
  13. 14. Questions <ul><li>Aleksej Heinze </li></ul><ul><li>Salford Business School </li></ul><ul><li>[email_address] </li></ul><ul><li>www.business.salford.ac.uk/staff/aleksejheinze </li></ul>
  14. 15. References <ul><li>Green, J. (2008). How Silicon Valley made Barack Obama this year’s hottest start-up [Electronic Version]. Atlantic. Retrieved 1 November 2009, from http://www.theatlantic.com/doc/200806/obama -finance </li></ul><ul><li>McKinsey Global Survey Results. (2008). Building the Web 2.0 Enterprise: McKinsey. </li></ul><ul><li>Mintel. (2008). Keeping Consumers Connected - UK - September. London Mintel International Group Limited. </li></ul><ul><li>O'Reilly, T. (2005). What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [Electronic Version]. Retrieved 28/11/2008, from http://www.elisanet.fi/aariset/Multimedia/Web2.0/What%20Is%20Web%202.doc </li></ul>
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