Web 2.0 tools and techniques

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Presentation given to the Information Management Liaison Group …

Presentation given to the Information Management Liaison Group
Thursday 12 November 2009
at The Hilton Hotel, Deansgate, Manchester

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  • 1. Web 2.0 tools and techniques: potential impact on governmental organisations Dr Aleksej Heinze Information Management Liaison Group Thursday 12 November 2009 at The Hilton Hotel, Deansgate, Manchester
  • 2. Overview
    • Why Web 2.0?
    • How could governments use Web 2.0…
      • tools?
      • techniques?
    • Examples of Web 2.0 use:
      • Barack Obama
  • 3. Personal background
    • Research interest:
      • Enterprise 2.0
      • Search engine optimisation
      • Blended learning
      • Management education
    • Information Systems, Organisation and Society (ISOS)
      • www.isos.salford.ac.uk
    • Salford Business School
      • www.business.salford.ac.uk
  • 4. Web 2.0 – what is it?
    • Is it a software? Is it a website? …
    • It is a way of using technology on the web…
    • Tim O'Reilly on What is Web 2.0?
      • http://www.youtube.com/watch?v=CQibri7gpLM
  • 5. Web 1.0 Web 2.0
    • DoubleClick Google AdSense
    • Ofoto Flickr
    • mp3.com Napster
    • Britannica Online Wikipedia
    • personal websites blogging
    • domain name speculation search engine optimization
    • page views cost per click
    • publishing participation
    • content management systems wikis
    • directories (taxonomy) tagging ("folksonomy")
    • stickiness syndication
    • O'Reilly (2005)
  • 6. Why Web 2.0?
    • What do you think?
    • http://www.youtube.com/watch?v=6ILQrUrEWe8&NR=1
  • 7. Social networking websites, market share (unique visitors)
  • 8.  
  • 9. Twitter – micro blog
  • 10. Organisations use Web 2.0
    • Internally:
      • Knowledge management
      • Developing products and services
      • Training
      • Increasing collaboration across organisation
    • With customers:
      • Product/services development participation
      • Increase interaction with organisation
      • New customer acquisition
      • McKinsey Global Survey Results (2008)
  • 11. www.barackobama.com
    • Social media success for presidential elections
    • $55b raised in February 2009
      • (Green,2008)
      • YouTube – 180k subscribers
      • Facebook – 8 million supporters
      • MySpace - 1.8 million friends
      • Twitter …. 2.5 million followers
    • Empowering people and organisations
  • 12. Think…
    • What impacts can you see Web 2.0 will make on your role?
  • 13. Summary
    • Web 2.0 is not to be ignored
      • Internal and external communications use potential in governmental organisations
  • 14. Questions
    • Aleksej Heinze
    • Salford Business School
    • [email_address]
    • www.business.salford.ac.uk/staff/aleksejheinze
  • 15. References
    • Green, J. (2008). How Silicon Valley made Barack Obama this year’s hottest start-up [Electronic Version]. Atlantic. Retrieved 1 November 2009, from http://www.theatlantic.com/doc/200806/obama -finance
    • McKinsey Global Survey Results. (2008). Building the Web 2.0 Enterprise: McKinsey.
    • Mintel. (2008). Keeping Consumers Connected - UK - September. London Mintel International Group Limited.
    • O'Reilly, T. (2005). What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [Electronic Version]. Retrieved 28/11/2008, from http://www.elisanet.fi/aariset/Multimedia/Web2.0/What%20Is%20Web%202.doc