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Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
Social Media use in Business - Sales, Support, Marketing and Operations
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Social Media use in Business - Sales, Support, Marketing and Operations

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http://businessculture.org/ - Introduction to Social Media use in Business and illustration of a case study of a Bicycle Rental business in Thessaloniki, Greece. Presentation used during a workshop on …

http://businessculture.org/ - Introduction to Social Media use in Business and illustration of a case study of a Bicycle Rental business in Thessaloniki, Greece. Presentation used during a workshop on 4th October 2012 as part of the Passport to Trade 2.0 Project meeting. This highlights the two main uses of social media for business purposes - efficiencies and effectiveness.

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  • 1. Use of Social Media to grow your business Workshop with businesses in Thessaloniki, GreeceDr Aleksej HeinzeSalford Business Schoolbusinessculture.orgfacebook.com/passporttotrade2Twitter - #P2T2 This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 2. Overview What does social media mean for your business? Four main strategies for social media for business growth Case study of Bicycle rental in Thessaloniki This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 3. What is social media?  Is it about Facebook?  Is it about Twitter?  It is a way of thinking about communication:  From one way communication to a dialogue  From individuals to groupsImage Source:http://www.flickr.com/photos/aslanmedia_official/ This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 4. Social media in business?  Growth through “Efficiencies” – improved speed and less effort:  Internal operations e.g.: Knowledge Management – company intranet for all internal communications  External operations e.g.: Customer support – forums for question and answer / feedback from your customers  Faster response times  CheaperImage Source:http://www.flickr.com/photos/aslanmedia_official/ This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 5. Social media in business?  Growth through “Effectiveness” – improved value and impact:  Marketing development e.g.: source of communications and engagement with customers about new products and services development  Sales leads generation e.g.: engagement of happy vocal customers to help with your sales  Creating better value for the customers  Making wider impact compared to conventional methods of communicationsImage Source:http://www.flickr.com/photos/aslanmedia_official/ This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 6. Social Networks Market in Greece Overall population ca.11.3m and Internet population ca 5m Total Users: Penetration of Penetration of online population: population: LinkedIn 435 061 4.05% 8.75% Facebook 3 850 640 35.82% 77.47%Source:socialbakers.com/countries/continent-detail/europe/ on 30th September 2012 This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 7. Top websites in Greece website social network - Y/N 1 facebook.com Yes 2 google.gr No / Yes (Google +) 3 google.com No / Yes (Google +) 4 youtube.com Yes 5 blogspot.gr Yes 5 (3) out of 5 top websites in Greece are social networks!Source:Alexa.com on 30th September 2012 This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 8. Europe Facebook StatisticsSource:socialbakers.com/countries/continent-detail/europe/ on 30th September 2012
  • 9. Case study – bicycle hireA number of purchases start through online research.Customer is not aware of your business – importance of being onfirst page of a popular search engine in Greece: Social network Social network Social network Social network
  • 10. Case study – bicycle hireCustomer is aware of your business – now details of the hire areneeded - Location:Telephone
  • 11. Case study – bicycle hireBasic opening times and business description available through Facebook
  • 12. Case study – bicycle hireFor details I am able to contact the company directly whilst logged in myFacebook account so no need to fill in long forms just email
  • 13. Case study – bicycle hireFollow up links to main website of the business:Oh NO!Back tosearch again
  • 14. Key lessons Social media can help in your business growth or survival but it has to have a link to a business objectives Social media can have four main strategic uses – operations, support, marketing and sales Social media on its own cannot sustain a business – you need a robust business model to start with This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 15. What can you do next? Visit facebook.com/passporttotrade2 to share your stories on the use of social media in your business. Read www.businessculture.org and future updates which will help to focus your ideas on the use of social media for growth This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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