European Digital Business Culture Online #bigitalBusiness #P2T2

Digital Business Centre @DBCentreSalford #digitalbusiness @AleksejHeinze #P2T2

This project has been funded with support from the European Commission. This publicationreflects the views only of the author, and the Commission cannot be held responsible for anyuse which may be made of the information contained therein.

How do 31 Europeancountries use social media forbusiness?

Source: Joebloggsyhttp://en.wikipedia.org/wiki/File:Europe_with_flags.png

World without country borders? Source: internet-map.net

We are now defined by website platform borders Source: internet-map.net

Which countries are on twitter and when? Source: http://tweetping.net

Which countries are on twitter in Europe now? Source: http://tweetping.net

What are people actually thinking? Source: Passport To Trade 2.0 Focus groups

Online survey of 31 European countries Most popular social networks amongst Enterprises (SMEs)

What are the country specific social networks? Base: 245 responses

Why does your company use social media?

Does your company have a social media policy?

Survey of 31 European countries Most popular social networks among students

What are the most popular networks? Base: 1347 responses

Cultural differences – no difference?“I think they are not so important when using social media because social media is simply a way to exchange information” Student respondent

Cultural differences – no difference?“socialmedia and communicating with people abroad makes you realize that there are more common things across different countries than you expected.” Source: comedy_nose

@PaulDavidMadden: I think this image pretty much sums up the internet for me :) Source: https://twitter.com/PaulDavidMadden/status/306352870377279489 photostream Source: The U.S. National Archives

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European Digital Business Culture Online #bigitalBusiness #P2T2

by Aleksej Heinze on Mar 09, 2013

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European Digital Business Culture Online #bigitalBusiness #P2T2 Presentation Transcript

https://twitter.com	17
http://pinterest.com	6