European Digital Business Culture Online #bigitalBusiness #P2T2
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European Digital Business Culture Online #bigitalBusiness #P2T2

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http://businessculture.org Digital Business Culture online- preliminary results from Passport to Trade 2.0 project on Business Culture in 31 European countries.

http://businessculture.org Digital Business Culture online- preliminary results from Passport to Trade 2.0 project on Business Culture in 31 European countries.

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    European Digital Business Culture Online #bigitalBusiness #P2T2 European Digital Business Culture Online #bigitalBusiness #P2T2 Presentation Transcript

    • Digital Business Centre @DBCentreSalford #digitalbusiness @AleksejHeinze #P2T2
    • This project has been funded with support from the European Commission. This publicationreflects the views only of the author, and the Commission cannot be held responsible for anyuse which may be made of the information contained therein.
    • How do 31 Europeancountries use social media forbusiness?
    • Source: Joebloggsyhttp://en.wikipedia.org/wiki/File:Europe_with_flags.png
    • World without country borders? Source: internet-map.net
    • We are now defined by website platform borders Source: internet-map.net
    • Which countries are on twitter and when? Source: http://tweetping.net
    • Which countries are on twitter in Europe now? Source: http://tweetping.net
    • What are people actually thinking? Source: Passport To Trade 2.0 Focus groups
    • What are people actually thinking? Source: Passport To Trade 2.0 Focus groups
    • Online survey of 31 European countries Most popular social networks amongst Enterprises (SMEs)
    • What are the country specific social networks? Base: 245 responses
    • Why does your company use social media?
    • Does your company have a social media policy?
    • Survey of 31 European countries Most popular social networks among students
    • What are the most popular networks? Base: 1347 responses
    • Cultural differences – no difference?“I think they are not so important when using social media because social media is simply a way to exchange information” Student respondent
    • Cultural differences – no difference?“socialmedia and communicating with people abroad makes you realize that there are more common things across different countries than you expected.” Source: comedy_nose
    • @PaulDavidMadden: I think this image pretty much sums up the internet for me :) Source: https://twitter.com/PaulDavidMadden/status/306352870377279489 photostream Source: The U.S. National Archives
    • businessculture.org