With SmartRM you control who uses your files and how Aleksandar Smiljanić
Your super secret document It’s yours, right?
Yeah right!.... until you ...
... click that SEND button
... and your friend just doesn’t understand the meaning of CONFIDENTIAL
If you ever thought“It would be a mess if Bob read this document” you should have used SmartRM
What can SmartRM do for you? With SmartRM you control who uses your filesNote - You can invite new people to SmartRM as well
What can SmartRM do for you?… and how
With SmartRM the SECURITYtravels WITH the INFORMATION
Business Related Stuff
Bringing DRM to the masses Size MarketProprietary, non $1B 2009 interoperable $2B 2013 Top solutions (18% CAGR) Frost & Sullivan, 2007 SME Huge untapped SOHO docTrackr market Consumers
How are we different?Lower the entry barrier for DRMBring the infrastructure to the cloudThe system must be in the sweet spot where it’s EASY to Sign up No upfront cost Share Use No upfront complexity Invite
Business ModelFreemium with monthly subscription Free software download license services self service enrollment up to 5 docs/month protection$20 / month subscription if you want toprotect more than 5 docs / month
How do we get to customers? a.k.a. marketingThe product is intrinsically viral If I’m protecting a document, it’s because I want to share it with someoneInvitations/referrals are the main growthdriver (+ SEM/SEO)Initial users/customers SEM/SEO Knocking doors Vertical niches (i.e. law firms) Cloud storage Proprietary formats/tools (manufacturing CAD/CAM)
Wrapping it upKeywords: UBIQUITY & STEALTH We are not there yet, but when we get there, you wont even notice it
Thank you! Keep on sharing – do it the Smart way You can preview a BETA at www.smartrm.comAleksandar Smiljanić@firstname.lastname@example.org