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Manual de identidad corporativa.

Manual de identidad corporativa.
Do's & Dont's

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    • Corporate Identity Manuals & Guides your logohere:) logomark Mobile EnterpriseThis manual also provide in Adobe Acrobat 8.0 PDF file for viewing on Macintosh or Windowsplatforms. We recommend downloading the file and viewing it on your desktop. All entries onthe contents page are linked to their respective pages. The complete file or its individual pagescan also be printed on 8.5” x 11” paper, preferably using a color printer.
    • corporate identity manuals & guides Brand Name HereTable of Content1.0 Introduction2.0 Basic Standards3.0 Color4.0 Typography5.0 Stationary System6.0 Applications7.0 Glossarypage number  from total 27 pages
    • 1.0 corporate identity manuals & guides Brand Name HereIntroduction
    • introduction corporate identity manuals & guides Brand Name Here Introductions Short information to this manual This manual is a reference for staff and suscipit turpis ultrices. Praesent suscipit members who need to understand the volutpat nisl ut egestas. Nunc vel eros philosophy of, necessity for and process diam, a scelerisque magna. Aenean of Brand Management. The accom- venenatis massa ac sapien rhoncus panying Brand Management Tool Kit varius. Vestibulum commodo sapien is a resource for those who need to sed risus feugiat et mollis lorem rutrum. undertake specific brand management Aliquam at mauris ac diam varius activities. dapibus. Phasellus iaculis ullamcorper Lorem ipsum dolor sit amet, con- mattis. Suspendisse eu mi odio, at sectetur dipiscing elit. Aliquam eu felis luctus tortor. Ut cursus, eros id ultric- nibh. Suspendisse convallis tempor ies convallis, mi risus hendrerit lectus, mattis. In hac habitasse platea dictumst. luctus cursus velit massa non dolor. Quisque commodo rhoncus auctor. Suspendisse tristique quam ut dolor Nunc sed iaculis est. Mauris eget ligula varius vitae euismod libero tristique. ut nisi interdum placerat non in velit. Mauris mattis sagittis pretium. Cum Suspendisse pharetra vulputate risus, sociis natoque penatibus et magnis dis et tristique lacus semper sit amet. Cras parturient montes, nascetur ridiculus sagittis ipsum eget dui bibendum quis mus. Ut velit turpis, vehicula vitae sem- page number  from total 27 pages
    • 2.0 corporate identity manuals & guides Brand Name Herebasic standards
    • basic standards corporate identity manuals & guides Brand Name Here 18 px The Logo Signature 6 px 12 px your your logohere:) logohere:)6 px logomark logomark logomark logotype Lorem ipsum dolor sit amet, con- ut nisi interdum placerat non in velit. diam, a scelerisque magna. Aenean mattis. Suspendisse eu mi odio, at sectetur dipiscing elit. Aliquam eu felis Suspendisse pharetra vulputate risus, venenatis massa ac sapien rhoncus luctus tortor. Ut cursus, eros id ultric- nibh. Suspendisse convallis tempor et tristique lacus semper sit amet. Cras varius. Vestibulum commodo sapien ies convallis, mi risus hendrerit lectus, mattis. In hac habitasse platea dictumst. sagittis ipsum eget dui bibendum quis sed risus feugiat et mollis lorem rutrum. luctus cursus velit massa non dolor. Quisque commodo rhoncus auctor. suscipit turpis ultrices. Praesent suscipit Aliquam at mauris ac diam varius Suspendisse tristique quam ut dolor Nunc sed iaculis est. Mauris eget ligula volutpat nisl ut egestas. Nunc vel eros dapibus. Phasellus iaculis ullamcorper varius vitae euismod libero tristique. page number  from total 27 pages
    • basic standards corporate identity manuals & guides Brand Name Here Logotype With Unit Signatures your your logohere:) logohere:) logomark logomark Mobile Enterprise Post Production House your your logohere:) logohere:) logomark logomark Advertising Agency Air Tours & Five Stars Hotel page number  from total 27 pages
    • basic standards corporate identity manuals & guides Brand Name Here Unit Signature Specificationsx height your 1/2 x heightx height1/2 x height logomark logohere:) x height Baseline Post Production House x height Baseline Lorem ipsum dolor sit amet, consectetur dipiscing elit. Aliquam eu felis nibh. sit amet. Cras sagittis ipsum eget dui bibendum quis suscipit turpis ultrices. Praesent Suspendisse convallis tempor mattis. In hac habitasse platea dictumst. Quisque suscipit volutpat nisl ut egestas. Nunc vel eros diam, a scelerisque magna. Aenean commodo rhoncus auctor. Nunc sed iaculis est. Mauris eget ligula ut nisi interdum venenatis massa ac sapien rhoncus varius. Vestibulum commodo sapien sed risus placerat non in velit. Suspendisse pharetra vulputate risus, et tristique lacus semper feugiat et mollis lorem rutrum. Aliquam at mauris ac diam varius dapibus. Phasellus page number  from total 27 pages
    • basic standards corporate identity manuals & guides Brand Name Here Surrounding Space For Print & Web A prescribed amount of clear space dolor sit amet, consectetur dipiscing around the logotype should be main- elit. Aliquam eu felis nibh. Suspendisse tained at all times. No other type or convallis tempor mattis. In hac habit- Blue Square graphic element may appear within the asse platea dictumst. Quisque com- Is Cap Height prescribed clear space. Lorem ipsum modo rhoncus auctor. Clean area for Complete Logo Elements Clean area for Logotype with unit element Clean area for Logotype with logomarkx pxlx pxlx pxl x pxl x pixel x pxl page number 10 from total 27 pages
    • basic standards corporate identity manuals & guides Brand Name Here 1 2 3 Unacceptable Uses It is extremely important for brand success that the logotype and signatures be displayedcorrectly. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this and 4 5 6 the following pages illustrate unacceptable displays. 1. Do not distort any portion of the logotype/signature. 2. Do not crop any portion of the logotype/signature. 3. Do not tilt the logotype/signature. 4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as 7 8 9 the primary element in a vertical position by necessity.) 5. Do not rearrange components in the signature. 6. Do not alter the alignment of any component of the signature. 7. Do not alter the relative size of the logotype and the unit signature. 8. Do not alter the typeface of the logotype. 9. Do not alter the typeface of the signature. 10 11 12 10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature. 11. Do not add a drop shadow to any part of the signature. 12. Do not alter the relative size of the logotype and logomark. page number 11 from total 27 pages
    • 3.0 corporate identity manuals & guides Brand Name Herelogotype fonts
    • typhography corporate identity manuals & guides Brand Name Here Corporate FontsTypography is one of the most recognizable elements of an identity andhelps portray the personality of an organization. The typefaces shown hereare examples of members in the chosen font families. Typefaces from the Beautiful Museo Fonts Familysame font family that are not listed here may be used as well.Museo 100 Museo 500 Museo 900ABCDEFGHIJKLMNOPQRSTU- ABCDEFGHIJKLMNOPQRST ABCDEFGHIJKLMNOPQRSTVWXYZ // abcdefghijklmnopqr UVWXYZ // abcdefghijklmno UVWXYZ // abcdefghi-stuvwxyz // 1234567890 // pqrstuvwxyz // 1234567890 // jklmnopqrstuvwxyz //!@#$%^&*() !@#$%^&*() 1234567890 // !@#$%^&*()Museo 300 Museo 700ABCDEFGHIJKLMNOPQRSTU- ABCDEFGHIJKLMNOPQRSVWXYZ // abcdefghijklmnopqr TUVWXYZ // abcdefghijklmnstuvwxyz // 1234567890 // opqrstuvwxyz // 1234567890!@#$%^&*() // !@#$%^&*() page number 13 from total 27 pages
    • 4.0 corporate identity manuals & guides Brand Name Herecolors
    • colors corporate identity manuals & guides Brand Name Here Corporate Colors Consistent use of color can help build strong brand recognition. This makes it possible for an organization to “own” a certain set of colors, by leaving a lasting impression through identification of the organization with that specific color pal- ette. Lorem ipsum dolor sit amet, consectetur dipiscing elit. Aliquam eu felis nibh. Suspendisse convallis tempor mattis. In hac habitasse platea dictumst.Primary Corporate Colors Secondary Colors Print Print Print PANTONE Matching System CMYK Matching System WEB Matching System + C 100 +C0 +C0 + C 100 + C 100 +M0 + M 100 +M0 + M 100 + M 90 Pantone 184 C 0 + M 100 + Y 100 + K 0 R210 + G16 + B52 +Y0 +Y0 + Y 100 +Y0 +Y0 html# d21034 +K0 +K0 +K0 +K0 +K0 Pantone Cool Gray 6 C 0 + M 0 + Y 0 + K 30 R210 + G16 + B52 Accent Colors html# d21034 +C0 +C0 +C0 +C0 +C0 +M0 +M0 +M0 +M0 +M0 Pantone Blue 344 C 100 + M 90 + Y 0 + K 30 R210 + G16 + B52 +Y0 +Y0 +Y0 +Y0 +Y0 html# d21034 + K 100 + K 70 + K 30 + K 20 + K 10 page number 15 from total 27 pages
    • colors corporate identity manuals & guides Brand Name Here Color Reproduction Lorem ipsum dolor sit amet, consectetur dipiscing elit. Aliquam eu felis nibh. Suspendisse convallis tempor mattis. In hac habitasse platea dictumst. Quisque commodo rhoncus auctor. Nunc sed iaculis est. Mauris eget ligula ut nisi interdum placerat non in velit. Suspendisse pharetra vulputate risus, et tristique lacus semper sit amet. Cras sagittis ipsum eget dui bibendum quis suscipit turpisONE-Color Reproduction Two-Color Reproduction Three-Color Reproduction page number 16 from total 27 pages
    • colors corporate identity manuals & guides Brand Name Here Screens and Shades The color palette can be increased In hac habitasse platea dictumst. by using screens and shades that Quisque commodo rhoncus auctor.Pantone 184 originate from the primary colors. The Nunc sed iaculis est. Mauris eget ligula lighter tints are created by screening ut nisi interdum placerat non in velit. the primary colors against white. The Suspendisse pharetra vulputate risus, darker tints (shades) are created by et tristique lacus semper sit amet. Cras adding black to the primary colors. sagittis ipsum eget dui bibendum quisPantone Cool Gray 6 The tints shown here are examples suscipit turpis ultrices. Praesent suscipit of this range. Additional screens and volutpat nisl ut egestas. Nunc vel eros shades can be used as well, according diam, a scelerisque magna. Aenean to the needs of the application. Lorem venenatis massa ac sapien rhoncusPantone Blue 344 ipsum dolor sit amet, consectetur varius. Vestibulum commodo sapien dipiscing elit. Aliquam eu felis nibh. sed risus feugiat et mollis lorem rutrum. Suspendisse convallis tempor mattis. Aliquam at mauris ac diam varius page number 17 from total 27 pages
    • 5.0 corporate identity manuals & guides Brand Name Herestationary system
    • stationary system corporate identity manuals & guides Brand Name Here STATIONARY SYSTEM Left Margin 1,5” The stationery standards provided in the following pages are an essential part of The Beverly Hills Hotel & Bungalows Tel: +1 310 276 2251 the logo visual identity system and are to be used by all units. 53545 Sunset Boulevard Fax: +1 310 887 2887 Beverly Hills website: www.yourcompany.com California 90210, USA email : john.doe@yourcompany.comLeft Margin 4” Dear Ms. Doe: Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor Standard Letterhead iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nul- laore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Logotype : Pantone® 186 Sincerely, Address block text : Museo 100 Color : Black John Smith Size : 8.5” x 11” page number 19 from total 27 pages
    • stationary system corporate identity manuals & guides Brand Name Here Business CardJohn Doe Logotype : Pantone® 184The Beverly Hills Hotel & Bungalows53545 Sunset Boulevard Tel: +1 310 276 2251 Fax: +1 310 887 2887 Address block text : Museo 100Beverly Hills website: www.yourcompany.com Color : BlackCalifornia 90210, USA email : john.doe@yourcompany.com Size : 3.5” x 2” Margin 0,2” Center Alignment Margin 0,5” Envelope Logotype : Pantone® 184 The Beverly Hills Hotel & Bungalows Tel: +1 310 276 2251 53545 Sunset Boulevard Beverly Hills Fax: +1 310 887 2887 website: www.yourcompany.com Address block text : Museo 100 California 90210, USA email : john.doe@yourcompany.com Color : Black Size : #7.75 Monarch envelope 3.875” x 7.5” Margin 0,5” page number 20 from total 27 pages
    • 6.0 corporate identity manuals & guides Brand Name Hereapplication
    • application corporate identity manuals & guides Brand Name Here Printed Collateral Communication materials are a large part of the representation of a brand in the marketplace. A consistent, unified and strong look is paramount in the recognition and ultimate success of the brand. Trifold Brochure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor This is an example of the logotype applied to the cover of a brochure promoting summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe an individual program. The logotype with the informal seal appears on the rear ad- volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem dress panel of the publication. et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in ver illaor iriure molorpe rciliquat. exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut lore quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem illaor iriure molorpe rciliquat. er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum Logotype : Pantone® 186 ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor Address block text : Museo 100 The Beverly Hills Hotel & Bungalows 53545 Sunset Boulevard summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse Beverly Hills California 90210, USA eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, Tel: +1 310 276 2251 | Fax: +1 310 887 2887 website: www.yourcompany.com email : john.doe@yourcompany.com Color : Black volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud Size : 8.5” x 11” Trifold page number 22 from total 27 pages
    • application corporate identity manuals & guides Brand Name Here Merchandise Examples Tshirt Baseball Caps Mug Pin Shopping Bag This show examples of acceptable uses of the visual identity system on merchan- dise. Lorem ipsum dolor sit amet, consectetur dipiscing elit. Aliquam eu felis nibh. Suspendisse convallis tempor mattis. In hac habitasse platea dictumst. Quisque commodo rhoncus auctor. Nunc sed iaculis est. page number 23 from total 27 pages
    • application corporate identity manuals & guides Brand Name Here Signage Outdoor Signage Indoor Signage Head Office Displayed on this page are examples of the current exterior and interior signage Managing Director Room design. Lorem ipsum dolor sit amet, consectetur dipiscing elit. Aliquam eu felis Finance Managers Office Entertainment Room nibh. Suspendisse convallis tempor mattis. In hac habitasse platea dictumst. Meeting Room Karaoke Room Bookstore Creative Staffs Quisque commodo rhoncus auctor. Nunc sed iaculis est. Mauris eget ligula ut nisi Social Work John Smith interdum placerat non in velit. Suspendisse pharetra vulputate risus, et tristique TV Studio Edward S. T. Gymnasium Lucy Lurker lacus semper sit amet. Cras sagittis ipsum eget dui bibendum quis suscipit turpis ultrices. Praesent suscipit volutpat nisl ut egestas. Nunc vel eros diam, a scelerisque magna. Aenean venenatis massa ac sapien rhoncus varius. page number 24 from total 27 pages
    • 7.0 corporate identity manuals & guides Brand Name Hereglossary
    • glossary corporate identity manuals & guides Brand Name Here GlossaryCap Height // A unit of measurement describing the Logotype // A logo composed of type. Tag Line // A slogan used to support the identity. X-Height // A unit of measurement describing theheight of the left vertical of the large initial Letter in height of the small letter in the logotype. This unit isthe logotype. This unit is used when establishing the Mark // A generic term for a unique graphic symbol, Template // A fi le with an associated style sheet used when establishing the location of the informalclear space for the logotype or signature. used interchangeably with “logo.” and all standing and serial elements in place on a seal and/or unit signature relative to the logotype. master page, used for publications following theColor Palette A // selection of specific colors that are Master Brand // The overarching identifier of an same design.chosen to coordinate, contrast, or harmonize, as an entity or organization. Also an identity strategy thataide to maintaining a desired degree of consistency applies the name of the overarching brand to all Typeface // The set of characters including upper- :)within a visual identity system. subunits. case and lowercase alphabetical characters, numbers, punctuation, and special characters. A single typefaceFont // A complete set of type of one size and face. Primary Color Palette // The core selection of contains many fonts of different sizes and styles.Museo 12 point is a font. identifying colors that are used in a logo. The official Garamond is a typeface. logo used on legal or ceremonial documents, oftenIdentity Manual // A formal reference document es- rendered within a circular shape. Serif/Sans Serif In Type Family // A group of fonts of the same basictablishing technical and creative standards for a visual typography, a sans serif typeface is one that does not design but with different weights and proportions.identity system. Typical standards include descrip- have the small thorn-like features called “serifs” at the Museo is also a type family.tions and specifi cations for reproducing the logo or end of strokes within letters.logotype, stationery system, common print and web Units // Subdivisions of the overarching organization.applications, and examples of use on merchandise. Signature // The combination of the logotype with an additional more specifi c identifier. Unit Signature // The typographic addition to theLogo // A generic term for a unique graphic symbol, logotype that may be used to designate a specificdisplay of a name, or a combination of both, that is Supplementary Color Palette // A selection of unit.used to represent a product, company, organization, colors designed to supplement the primary coloror other entity. palette for use in all related communications except the logo itself. page number 26 from total 27 pages
    • Designed by www.afahmy.com © 2011 // The corporate identity manuals & guides document is All Right Reserved. ®