DESIGN MANAGEMENT
Alejandra González
2011-2012
Design
Management
&
Alejandra González
June 2012
SUSTAINABILITY
in Diabetes...
contents
1. introduction: quick facts & hypothesis
2. user research
3. analysis & interpretation: key insights
4. proposal...
DESIGN MANAGEMENT
Alejandra González
2011-2012
introducing to the problem...
Tuesday, June 19, 2012
let´s start with some definitions.
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Design
Management
& SUSTAINABILITY
in Diabetes Care
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Design Management
seeks to link design, innovation,
technology, management ...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Sustainable:
Able to be maintained
at a certain rate or level.
Oxford Onlin...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Diabetes:
It is a chronic disease that occurs when
the pancreas does not pr...
DESIGN MANAGEMENT
Alejandra González
2011-2012
some quick facts and
numbers about diabetes:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
According to the World Health
Organization, a
is on its way and this diseas...
DESIGN MANAGEMENT
Alejandra González
2011-2012
people worldwide
are affected with this disease and it is
expected to affec...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• type 1: body doesn´t produce insulin;
patients have to inject several tim...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• immune system destroys the
pancreatic cells in charge of producing
insuli...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• patients need to
to a new lifestyle: change eating habits,
exercise and r...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• according to a DAWN study,
is a crucial factor to reduce further
complica...
DESIGN MANAGEMENT
Alejandra González
2011-2012
•hearing loss
• high blood pressure
• eye complications (glaucoma)
• foot c...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Danish population:
5.5 million people
Total diabetics:
270,000 (5.2% popula...
DESIGN MANAGEMENT
Alejandra González
2011-2012
some costs of diabetes
in Denmark:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
highest costsof diabetes go to the suffering imposed
to families & to patie...
DESIGN MANAGEMENT
Alejandra González
2011-2012
some interesting quotes...
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Addressing these real-life emotional
aspects of diabetes is critical for
lo...
DESIGN MANAGEMENT
Alejandra González
2011-2012
The psychological well-being of patients
is absolutely critical to successf...
DESIGN MANAGEMENT
Alejandra González
2011-2012
are there any products/services
focused on the psychological
well-being of ...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• social networks & forums
• information & support
diabetic centers
• phone...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• social networks & forums
• information & support
diabetic centers
• phone...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• social networks & forums
• information & support
diabetic centers
• phone...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• social networks & forums
• information & support
diabetic centers
• phone...
DESIGN MANAGEMENT
Alejandra González
2011-2012
• social networks & forums
• information & support
diabetic centers
• phone...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
numbers
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
numbers
costs
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
numbers
costs
existing services...
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
but what do the patients need?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
hypothesis
Can we find a sustainable solution to help
improve the daily life...
DESIGN MANAGEMENT
Alejandra González
2011-2012
user research
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
three interviewees
Getty Images
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
three interviewees
María Getty Images
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
three interviewees
María Kjeld Getty Images
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
three interviewees
María Kjeld Line Getty Images
Tuesday, June 19, 2012
three reserach methods
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
three reserach methods
DESIGN MANAGEMENT
Alejandra González
2011-2012
observation
Tuesday, June 19, 2012
three reserach methods
DESIGN MANAGEMENT
Alejandra González
2011-2012
observation interviews
Tuesday, June 19, 2012
three reserach methods
DESIGN MANAGEMENT
Alejandra González
2011-2012
observation interviews timelines
Tuesday, June 19, 2...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
people
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
people
product or service
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
people
product or service
context
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
people
product or service
context
people in context
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
who are they and
what´s their current situation?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
DESIGN MANAGEMENT
Alejandra González
2011-2012
María
• 24 years old
• university student
• diagnosed when she was 13
Tuesd...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Kjeld
• 52 years old
• high school teacher
• diagnosed when he was a kid
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tu...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
Line
• 34 years old
• new mother
• diagnosed when he was 11
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 1...
DESIGN MANAGEMENT
Alejandra González
2011-2012
...after observations,
interviews &
timelines...
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
!"#!$%
&!%
'()*'+
!"#$!!$%
&'($'$!!
%)**$#$+"
%*,*)%*)-
,($)-*%.(/-
!"#$%#
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
!"#$"$%&'"&'()%*(+,-'"*%./
0#&+#1"23
45$)6%$("78#*9'":&%$"
)'&(%*"6%")'&(%*...
DESIGN MANAGEMENT
Alejandra González
2011-2012
!"#$%&'$(")!*+,-
.+*,%/*"0$!*(%!"##$%&'&()
1$!%*,2+'3$/
4$*15
&%*(!'+&%)$,&...
DESIGN MANAGEMENT
Alejandra González
2011-2012
negative.
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
who are the actors
involved in the disease?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
the stakeholders
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
the stakeholders
patients
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
the stakeholders
care takerspatients
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
the stakeholders
care takers service
providers
patients
Tuesday, June 19, 2...
DESIGN MANAGEMENT
Alejandra González
2011-2012
the stakeholders
care takers health-care
experts
service
providers
patients...
DESIGN MANAGEMENT
Alejandra González
2011-2012
the stakeholders
care takers health-care
experts
governmentservice
provider...
DESIGN MANAGEMENT
Alejandra González
2011-2012
and is their
communication flow?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#$%!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!...
DESIGN MANAGEMENT
Alejandra González
2011-2012
!!!!!!!!!!!!!!!!!!!!!!!"#&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!...
DESIGN MANAGEMENT
Alejandra González
2011-2012
!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!...
DESIGN MANAGEMENT
Alejandra González
2011-2012
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#$%!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!...
DESIGN MANAGEMENT
Alejandra González
2011-2012
so, what is missing...?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
...to have a
person-centered
rather than a
disease-centered
care system.
{
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
analysis and interpretation
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
some insights:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #1
communication between healthcare
experts and patients has to be
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #2
communication between patients
needs to be enhanced this will ge...
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #3
patients have many different
products and services to deal with
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #4
contradiction between what is said and
what is done; health-care...
DESIGN MANAGEMENT
Alejandra González
2011-2012
opportunity space
there is a lack of an integrated system that
would offer ...
DESIGN MANAGEMENT
Alejandra González
2011-2012
proposal
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
“d-pal”
emotional coach
assigned to diabetic patients
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
what is it?
integrated online/offline service
with main focus on giving
psyc...
DESIGN MANAGEMENT
Alejandra González
2011-2012
how does it work?
updated version of the current
Danish Diabetes Associatio...
DESIGN MANAGEMENT
Alejandra González
2011-2012
basic
membership
d-pal:
- patients volunteer themselves
- they serve as emo...
DESIGN MANAGEMENT
Alejandra González
2011-2012
extended
membership
d-pal + phone app:
- keep updated profile with
measureme...
DESIGN MANAGEMENT
Alejandra González
2011-2012
what are we solving with this?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #1
communication between healthcare
experts and patients has to be
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #2
communication between patients
needs to be enhanced this will ge...
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #3
patients have many different
products and services to deal with
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
insight #4
contradiction between what is said and
what is done; health-care...
DESIGN MANAGEMENT
Alejandra González
2011-2012
what´s in for the
main stakeholders?
Tuesday, June 19, 2012
patients
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
patients
DESIGN MANAGEMENT
Alejandra González
2011-2012
feel secure
Tuesday, June 19, 2012
patients
DESIGN MANAGEMENT
Alejandra González
2011-2012
emotional needs
are covered
Tuesday, June 19, 2012
patients
DESIGN MANAGEMENT
Alejandra González
2011-2012
closer
communication
with healthcare
professionals
Tuesday, June 1...
patients
DESIGN MANAGEMENT
Alejandra González
2011-2012
personalized
attention
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
health-care providers
Tuesday, June 19, 2012
appointments
are more
efficient
(preventive)
DESIGN MANAGEMENT
Alejandra González
2011-2012
health-care providers
Tuesday,...
reduces possibility
of further
complications
DESIGN MANAGEMENT
Alejandra González
2011-2012
health-care providers
Tuesday,...
DESIGN MANAGEMENT
Alejandra González
2011-2012
nurses are updated
& closer
to the patients
health-care providers
Tuesday, ...
DESIGN MANAGEMENT
Alejandra González
2011-2012
government
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
reduces the
possibility
of further
complications
government
Tuesday, June 1...
DESIGN MANAGEMENT
Alejandra González
2011-2012
reduces costs of
non-diabetes
related issues
government
Tuesday, June 19, 2...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future scenario of value:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Line
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Line
becomes
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
DDALine
becomes
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
DDALine
becomes
member
volunteers
as d-pal
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
DDALine d-pal
becomes
member
volunteers
as d-pal
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
DDALine d-pal
becomes
member
volunteers
as d-pal
updated
profile
Tuesday, Ju...
DESIGN MANAGEMENT
Alejandra González
2011-2012
DDALine d-pal
becomes
member
volunteers
as d-pal
updated
profile
Tuesday, Ju...
DESIGN MANAGEMENT
Alejandra González
2011-2012
DDALine d-pal
advice
&
support
becomes
member
volunteers
as d-pal
updated
p...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future momsDDALine d-pal
advice
&
support
becomes
member
volunteers
as d-pa...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future momsDDALine d-pal
advice
&
support
becomes
member
volunteers
as d-pa...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future momsDDALine d-pal
chats
advice
&
support
becomes
member
volunteers
a...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future momsDDALine d-pal
chats
advice
&
support
becomes
member
volunteers
a...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future momsDDALine d-pal
doctors
chats
advice
&
support
becomes
member
volu...
DESIGN MANAGEMENT
Alejandra González
2011-2012
future momsDDALine d-pal
doctors
chats
advice
&
support
becomes
member
volu...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld
already a
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld DDA
already a
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld DDA
already a
member
volunteers
as d-pal
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld DDA d-pal
already a
member
volunteers
as d-pal
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld DDA d-pal
already a
member
volunteers
as d-pal
updated
profile
Tuesday...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld DDA d-pal
already a
member
volunteers
as d-pal
updated
profile
Tuesday...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
already a
member
volunteers
as d-pal
updated
profile
Tu...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
advice
&
support
already a
member
volunteers
as d-pal
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
advice
&
support
already a
member
volunteers
as d-pal
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
chats
advice
&
support
already a
member
volunteers
as ...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
chats
advice
&
support
already a
member
volunteers
as ...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
doctors
chats
advice
&
support
already a
member
volunt...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Kjeld MariaDDA d-pal
doctors
chats
advice
&
support
already a
member
volunt...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria
becomes
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
becomes
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
asks for a
d-pal
becomes
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
meets
Kjeld
Tuesday, June 1...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
meets
Kjeld
Tuesday, June 1...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
downloads
phone app
meets
K...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
phone app
downloads
phone a...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
phone app
downloads
phone a...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
asks for a
d-pal
becomes
member
phone app
downloads
phone a...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
doctors
asks for a
d-pal
becomes
member
phone app
downloads...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Maria DDA
d-pal
doctors
asks for a
d-pal
emotional support
& guidance
becom...
DESIGN MANAGEMENT
Alejandra González
2011-2012
“d-pal”
brings patients together in an empathetic way,
enhancing communicat...
DESIGN MANAGEMENT
Alejandra González
2011-2012
business model
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
investment needed:
69,000 euros
web page phone application training The Nou...
DESIGN MANAGEMENT
Alejandra González
2011-2012
revenues
75,000 current members paying 35 EUR/year
attracting new
members t...
DESIGN MANAGEMENT
Alejandra González
2011-2012
business model canvas:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
market and competitive analysis:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
TARGET COSTUMER IMPORTANT COMPETITORS
COMPETITIVE PARAMETERS
IN THE MARKET
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
financial analysis:
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
RADIOS
ROI 6,767%*
INCOME STATEMENT
total sales revenue (1st year) 100,000
...
DESIGN MANAGEMENT
Alejandra González
2011-2012
Y1 Y2 Y3 Y4
TOTAL
MEMBERS
75,000 84,750 95,767
55-45
111,000
65-35
BASIC
EU...
DESIGN MANAGEMENT
Alejandra González
2011-2012
strategy implementation
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Q1 (jul12) Q2 (oct12) Q3 (jan13) Q4 (apr13)
- phone app
creation
- web page...
DESIGN MANAGEMENT
Alejandra González
2011-2012
what would be the next step...?
Tuesday, June 19, 2012
DESIGN MANAGEMENT
Alejandra González
2011-2012
Thank you
Tuesday, June 19, 2012
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Alejandra González. Design Management & Sustainability in Diabetes Care

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Design Management Master´s Final Project.
IED (Instituto Europeo de Diseño)
Barcelona 2011- 2012

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Transcript of "Alejandra González. Design Management & Sustainability in Diabetes Care"

  1. 1. DESIGN MANAGEMENT Alejandra González 2011-2012 Design Management & Alejandra González June 2012 SUSTAINABILITY in Diabetes Care Tuesday, June 19, 2012
  2. 2. contents 1. introduction: quick facts & hypothesis 2. user research 3. analysis & interpretation: key insights 4. proposal 5. business model DESIGN MANAGEMENT Alejandra González 2011-2012 - this project was developed while living in Denmark, therefore, research and numbers are based in information gathered there. Tuesday, June 19, 2012
  3. 3. DESIGN MANAGEMENT Alejandra González 2011-2012 introducing to the problem... Tuesday, June 19, 2012
  4. 4. let´s start with some definitions. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  5. 5. DESIGN MANAGEMENT Alejandra González 2011-2012 Design Management & SUSTAINABILITY in Diabetes Care Tuesday, June 19, 2012
  6. 6. DESIGN MANAGEMENT Alejandra González 2011-2012 Design Management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural & environmental factors. Design Management Institute economicenvironmental social Tuesday, June 19, 2012
  7. 7. DESIGN MANAGEMENT Alejandra González 2011-2012 Sustainable: Able to be maintained at a certain rate or level. Oxford Online DIctionary Getty Images Tuesday, June 19, 2012
  8. 8. DESIGN MANAGEMENT Alejandra González 2011-2012 Diabetes: It is a chronic disease that occurs when the pancreas does not product enough insulin, or when the body cannot effectively use the insulin it produces. International Diabetes Federation Getty Images Tuesday, June 19, 2012
  9. 9. DESIGN MANAGEMENT Alejandra González 2011-2012 some quick facts and numbers about diabetes: Tuesday, June 19, 2012
  10. 10. DESIGN MANAGEMENT Alejandra González 2011-2012 According to the World Health Organization, a is on its way and this disease is outstretching the health-care resources devoted to it. World Health Organization WORLDWIDE diabetes epidemic Getty Images Tuesday, June 19, 2012
  11. 11. DESIGN MANAGEMENT Alejandra González 2011-2012 people worldwide are affected with this disease and it is expected to affect 380 million by 2025. 246 million International Diabetes Federation WORLDWIDE Getty Images Tuesday, June 19, 2012
  12. 12. DESIGN MANAGEMENT Alejandra González 2011-2012 • type 1: body doesn´t produce insulin; patients have to inject several times a day. • type 2: doesn´t produce the right amount; they body might stop producing altogether. International Diabetes Federation GENERAL OF DIABETES Getty Images Tuesday, June 19, 2012
  13. 13. DESIGN MANAGEMENT Alejandra González 2011-2012 • immune system destroys the pancreatic cells in charge of producing insulin method discovered yet • patients need to at least 3 times each day • typically diagnosed in childhood International Diabetes Federation DIABETES TYPE 1 take insulin daily, Getty Images • no prevention Tuesday, June 19, 2012
  14. 14. DESIGN MANAGEMENT Alejandra González 2011-2012 • patients need to to a new lifestyle: change eating habits, exercise and routine are necessary • they constantly face and emotional obstacles International Diabetes Federation DIABETES TYPE 1 challenges adapt Getty Images Tuesday, June 19, 2012
  15. 15. DESIGN MANAGEMENT Alejandra González 2011-2012 • according to a DAWN study, is a crucial factor to reduce further complications • 40% of diabetics have poor psychological well-being DAWN. Diabetes Attitudes, Wishes and Needs DIABETES TYPE 1 self-management Getty Images Tuesday, June 19, 2012
  16. 16. DESIGN MANAGEMENT Alejandra González 2011-2012 •hearing loss • high blood pressure • eye complications (glaucoma) • foot complications (neuropathy) • hypertension • heart diseases • etc. DIABETES COMPLICATIONS International Diabetes Federation Getty Images Tuesday, June 19, 2012
  17. 17. DESIGN MANAGEMENT Alejandra González 2011-2012 Danish population: 5.5 million people Total diabetics: 270,000 (5.2% population) Diabetes type 1: 10% of diagnosed Danish Diabetes Association IN DENMARK Getty Images Tuesday, June 19, 2012
  18. 18. DESIGN MANAGEMENT Alejandra González 2011-2012 some costs of diabetes in Denmark: Tuesday, June 19, 2012
  19. 19. DESIGN MANAGEMENT Alejandra González 2011-2012 highest costsof diabetes go to the suffering imposed to families & to patients´ further complications. The Societal Impact of Diabetes Mellitus & Diabetes Care. University of Southern Denmark ECONOMIC IMPACT 92 million euros non-healthcare resources 12 million euros patients´ time Tuesday, June 19, 2012
  20. 20. DESIGN MANAGEMENT Alejandra González 2011-2012 some interesting quotes... Tuesday, June 19, 2012
  21. 21. DESIGN MANAGEMENT Alejandra González 2011-2012 Addressing these real-life emotional aspects of diabetes is critical for long-term success, yet often they are given little attention in common medical practice. Dr. William H. Polonsky, PhD, CDE “ ”Diabetes Burnout: What To Do When You Canʼt Take It Anymore NovoNordisk Bluesheet Newsletter. Issue 3 October 2012 Tuesday, June 19, 2012
  22. 22. DESIGN MANAGEMENT Alejandra González 2011-2012 The psychological well-being of patients is absolutely critical to successful long-term diabetes treatment and care. If a patient denies or ignores the disease, it can be very difficult to get and receive effective treatment. Alan Moses, M.D., Chief Medical Officer for Novo Nordisk “ ” NovoNordisk Bluesheet Newsletter. Issue 3 October 2012 Tuesday, June 19, 2012
  23. 23. DESIGN MANAGEMENT Alejandra González 2011-2012 are there any products/services focused on the psychological well-being of the patients? Tuesday, June 19, 2012
  24. 24. DESIGN MANAGEMENT Alejandra González 2011-2012 • social networks & forums • information & support diabetic centers • phone applications • books and handbooks Tuesday, June 19, 2012
  25. 25. DESIGN MANAGEMENT Alejandra González 2011-2012 • social networks & forums • information & support diabetic centers • phone applications • books and handbooks Tuesday, June 19, 2012
  26. 26. DESIGN MANAGEMENT Alejandra González 2011-2012 • social networks & forums • information & support diabetic centers • phone applications • books and handbooks Tuesday, June 19, 2012
  27. 27. DESIGN MANAGEMENT Alejandra González 2011-2012 • social networks & forums • information & support diabetic centers • phone applications • books and handbooks Tuesday, June 19, 2012
  28. 28. DESIGN MANAGEMENT Alejandra González 2011-2012 • social networks & forums • information & support diabetic centers • phone applications • books and handbooks Tuesday, June 19, 2012
  29. 29. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  30. 30. DESIGN MANAGEMENT Alejandra González 2011-2012 numbers Tuesday, June 19, 2012
  31. 31. DESIGN MANAGEMENT Alejandra González 2011-2012 numbers costs Tuesday, June 19, 2012
  32. 32. DESIGN MANAGEMENT Alejandra González 2011-2012 numbers costs existing services... Tuesday, June 19, 2012
  33. 33. DESIGN MANAGEMENT Alejandra González 2011-2012 but what do the patients need? Tuesday, June 19, 2012
  34. 34. DESIGN MANAGEMENT Alejandra González 2011-2012 hypothesis Can we find a sustainable solution to help improve the daily life of type 1 diabetic patients, applying Design in a strategic way? Tuesday, June 19, 2012
  35. 35. DESIGN MANAGEMENT Alejandra González 2011-2012 user research Tuesday, June 19, 2012
  36. 36. DESIGN MANAGEMENT Alejandra González 2011-2012 three interviewees Getty Images Tuesday, June 19, 2012
  37. 37. DESIGN MANAGEMENT Alejandra González 2011-2012 three interviewees María Getty Images Tuesday, June 19, 2012
  38. 38. DESIGN MANAGEMENT Alejandra González 2011-2012 three interviewees María Kjeld Getty Images Tuesday, June 19, 2012
  39. 39. DESIGN MANAGEMENT Alejandra González 2011-2012 three interviewees María Kjeld Line Getty Images Tuesday, June 19, 2012
  40. 40. three reserach methods DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  41. 41. three reserach methods DESIGN MANAGEMENT Alejandra González 2011-2012 observation Tuesday, June 19, 2012
  42. 42. three reserach methods DESIGN MANAGEMENT Alejandra González 2011-2012 observation interviews Tuesday, June 19, 2012
  43. 43. three reserach methods DESIGN MANAGEMENT Alejandra González 2011-2012 observation interviews timelines Tuesday, June 19, 2012
  44. 44. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  45. 45. DESIGN MANAGEMENT Alejandra González 2011-2012 people Tuesday, June 19, 2012
  46. 46. DESIGN MANAGEMENT Alejandra González 2011-2012 people product or service Tuesday, June 19, 2012
  47. 47. DESIGN MANAGEMENT Alejandra González 2011-2012 people product or service context Tuesday, June 19, 2012
  48. 48. DESIGN MANAGEMENT Alejandra González 2011-2012 people product or service context people in context Tuesday, June 19, 2012
  49. 49. DESIGN MANAGEMENT Alejandra González 2011-2012 who are they and what´s their current situation? Tuesday, June 19, 2012
  50. 50. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  51. 51. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  52. 52. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  53. 53. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  54. 54. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  55. 55. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  56. 56. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  57. 57. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  58. 58. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  59. 59. DESIGN MANAGEMENT Alejandra González 2011-2012 María • 24 years old • university student • diagnosed when she was 13 Tuesday, June 19, 2012
  60. 60. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  61. 61. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  62. 62. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  63. 63. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  64. 64. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  65. 65. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  66. 66. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  67. 67. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  68. 68. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  69. 69. Kjeld • 52 years old • high school teacher • diagnosed when he was a kid DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  70. 70. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  71. 71. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  72. 72. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  73. 73. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  74. 74. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  75. 75. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  76. 76. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  77. 77. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  78. 78. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  79. 79. Line • 34 years old • new mother • diagnosed when he was 11 DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  80. 80. DESIGN MANAGEMENT Alejandra González 2011-2012 ...after observations, interviews & timelines... Tuesday, June 19, 2012
  81. 81. DESIGN MANAGEMENT Alejandra González 2011-2012 !"#!$% &!% '()*'+ !"#$!!$% &'($'$!! %)**$#$+" %*,*)%*)- ,($)-*%.(/- !"#$%# ,+-#. 0$&/)%*#&-((% 1/#$(/&$"&'() !'()* /)!%!,-*% -/0"/01/#2 -$#*% #*&,()&$2'* • what they feel { Tuesday, June 19, 2012
  82. 82. DESIGN MANAGEMENT Alejandra González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• what they think { Tuesday, June 19, 2012
  83. 83. DESIGN MANAGEMENT Alejandra González 2011-2012 !"#$%&'$(")!*+,- .+*,%/*"0$!*(%!"##$%&'&() 1$!%*,2+'3$/ 4$*15 &%*(!'+&%)$,&% &*,(5 ('"6$ -./(+$0%*,%!5$%3*//7$%+2%!5$%,*15! '.,/+!+%!5$%,)'-$ 5"6$%-,"(#- .)/+8)$-!*+,- &*(#%!5$*'%2++/ 0)9%-!'*&- $"!!12 !"!#$%&! 1+%!+%/*"0$!$-%(+,2$'$,($- #$$&%-*(#,$--%*,%&'*6"!$ 6*-*!%!5$%/+(!+' 3$"-)'$%$:$'(*-$%6-%2++/ (5$(#%!5$*'%*,-)7*,%&)3& 3"+'"+-"1/ -3+#$ *,.$(!%*,-)7*,%/"*79%;-$6$'"7%!*3$-< 1$!%+'1",*=$/ 1(.4+ • what they do { Tuesday, June 19, 2012
  84. 84. DESIGN MANAGEMENT Alejandra González 2011-2012 negative. Tuesday, June 19, 2012
  85. 85. DESIGN MANAGEMENT Alejandra González 2011-2012 who are the actors involved in the disease? Tuesday, June 19, 2012
  86. 86. DESIGN MANAGEMENT Alejandra González 2011-2012 the stakeholders Tuesday, June 19, 2012
  87. 87. DESIGN MANAGEMENT Alejandra González 2011-2012 the stakeholders patients Tuesday, June 19, 2012
  88. 88. DESIGN MANAGEMENT Alejandra González 2011-2012 the stakeholders care takerspatients Tuesday, June 19, 2012
  89. 89. DESIGN MANAGEMENT Alejandra González 2011-2012 the stakeholders care takers service providers patients Tuesday, June 19, 2012
  90. 90. DESIGN MANAGEMENT Alejandra González 2011-2012 the stakeholders care takers health-care experts service providers patients Tuesday, June 19, 2012
  91. 91. DESIGN MANAGEMENT Alejandra González 2011-2012 the stakeholders care takers health-care experts governmentservice providers patients Tuesday, June 19, 2012
  92. 92. DESIGN MANAGEMENT Alejandra González 2011-2012 and is their communication flow? Tuesday, June 19, 2012
  93. 93. DESIGN MANAGEMENT Alejandra González 2011-2012 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#$%!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!#'"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#()!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#(*(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!"#' + , - . / !"#$%&'(#)*%+',%-##."#/+%&#0*('%*1'(-##2"#$,3+,'#-'(4+0'#)($4+5'(-##6"#&'*3%&0*('#'7)'(%-##8"#9$4'(,:',% ECOLOGY MAP communication between patients & stakeholders 0$%1()%2 advice, support, help in emergencies advice from a similar online forums & chats or personally other diabetics chosen randomly ex- change information & experiences need opinions and/or suggestion (non- medical) at home, at work family: parents of kids, spouse, friends emotional and physical needs they have a close relationship & feel comfortable with them day to day conversations doctor appointments and glucose meters are covered by the government regular consultation; possible medication questions & answers; tips & suggestions daily? it depends on the patients needs and their relationship with the caretaker when they have doubts or worries that doctors can´t solve normally every 6 months, for new patients every 15 days and it starts going down eventually; they visit them if they feel something is going wrong doctor´s consultations are paid by the government as well as glucose meter, which can be replaced minimum every year creating a profile, posting questions & experiences visiting the doctor´s clinic or hospital; phonecalls insurance to ask questions and express worries; to be updated with news and probably share their stories for regular check-ups or any possible complication doctor consulta- tions and glucose meters are covered by the govern- ment online, from home or work computer hospitals, doctor and diabetic clinics public hospitals in Denmark annonymous and formal users; they are normally diabetic patients as well doctors & nurses danish citizens with diabetes Ecology Map. Service Design Tools Tuesday, June 19, 2012
  94. 94. DESIGN MANAGEMENT Alejandra González 2011-2012 !!!!!!!!!!!!!!!!!!!!!!!"#&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!#'"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#()!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#(*(!!!!!!!!!!!!!!!!!!!!!!!!!!!! + , - . / ECOLOGY MAP communication between patients & stakeholders 0$%1()%2 advice, support, help in emergencies advice from a similar online forums & chats or personally other diabetics chosen randomly ex- change information & experiences need opinions and/or suggestion (non- medical) at home, at work they have a close relationship & feel comfortable with them day to day conversations daily? it depends on the patients needs and their relationship with the caretaker when they have doubts or worries that doctors can´t solve normally every 6 months, for new patients every 15 days and it starts going down eventually; they visit them if they feel something is going wrong doctor´s consultations are paid by the government as well as glucose meter, which can be replaced minimum every year creating a profile, posting questions & experiences visiting the doctor´s clinic or hospital; phonecalls insurance to ask questions and express worries; to be updated with news and probably share their stories for regular check-ups or any possible complication doctor consulta- tions and glucose meters are covered by the govern- ment online, from home or work computer hospitals, doctor and diabetic clinics public hospitals in Denmark Ecology Map. Service Design Tools Tuesday, June 19, 2012
  95. 95. DESIGN MANAGEMENT Alejandra González 2011-2012 !!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#(*(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!! + , - 0$%1()%2 advice, support, help in emergencies advice from a similar online forums & chats or personally other diabetics chosen randomly ex- change information & experiences need opinions and/or suggestion (non- medical) at home, at work family: parents of kids, spouse, friends emotional and physical needs they have a close relationship & feel comfortable with them day to day conversations doctor appointments and glucose meters regular consultation; possible medication questions & answers; tips & suggestions daily? it depends on the patients needs and their relationship with the caretaker when they have doubts or worries that doctors can´t solve patients every 15 days and it starts going down eventually; they visit them if they feel something is going wrong creating a profile, posting questions & experiences visiting the doctor´s clinic or hospital; phonecalls to ask questions and express worries; to be updated with news and probably share their stories for regular check-ups or any possible complication doctor consulta- tions and glucose meters are covered by the govern- ment online, from home or work computer hospitals, doctor and diabetic clinics public hospitals in Denmark annonymous and formal users; they are normally diabetic patients as well doctors & nurses danish citizens Ecology Map. Service Design Tools Tuesday, June 19, 2012
  96. 96. DESIGN MANAGEMENT Alejandra González 2011-2012 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#$%!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#&!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!"#(*(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!"#' + !"#$%&'(#)*%+',%-##."#/+%&#0*('%*1'(-##2"#$,3+,'#-'(4+0'#)($4+5'(-##6"#&'*3%&0*('#'7)'(%-##8"#9$4'(,:',% 0$%1()%2 advice, support, help in emergencies advice from a similar online forums & chats or personally other diabetics chosen randomly ex- change information & experiences need opinions and/or suggestion (non- medical) at home, at work family: parents of kids, spouse, friends emotional and physical needs they have a close relationship & feel comfortable with them doctor appointments and glucose meters are covered by the government regular consultation; possible medication questions & answers; tips & suggestions their relationship with the caretaker to ask questions and express worries; to be updated with news and probably share their stories for regular check-ups or any possible complication doctor consulta- tions and glucose meters are covered by the govern- ment online, from home or work computer hospitals, doctor and diabetic clinics public hospitals in Denmark annonymous and formal users; they are normally diabetic patients as well doctors & nurses danish citizens with diabetes Ecology Map. Service Design Tools Tuesday, June 19, 2012
  97. 97. DESIGN MANAGEMENT Alejandra González 2011-2012 so, what is missing...? Tuesday, June 19, 2012
  98. 98. DESIGN MANAGEMENT Alejandra González 2011-2012 ...to have a person-centered rather than a disease-centered care system. { { Societal Impact of Diabetes Mellitus and Diabetes Care. University of Southern Denmark Tuesday, June 19, 2012
  99. 99. DESIGN MANAGEMENT Alejandra González 2011-2012 analysis and interpretation Tuesday, June 19, 2012
  100. 100. DESIGN MANAGEMENT Alejandra González 2011-2012 some insights: Tuesday, June 19, 2012
  101. 101. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #1 communication between healthcare experts and patients has to be improved in order to encourage self- management Tuesday, June 19, 2012
  102. 102. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #2 communication between patients needs to be enhanced this will generate emotional well-being Tuesday, June 19, 2012
  103. 103. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #3 patients have many different products and services to deal with depending in their needs; as well as people to contact Getty Images Tuesday, June 19, 2012
  104. 104. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #4 contradiction between what is said and what is done; health-care providers are not really involved in working towards a more personal care Getty Images Tuesday, June 19, 2012
  105. 105. DESIGN MANAGEMENT Alejandra González 2011-2012 opportunity space there is a lack of an integrated system that would offer psychological support to the patients and communication with the other actors, on daily basis. Tuesday, June 19, 2012
  106. 106. DESIGN MANAGEMENT Alejandra González 2011-2012 proposal Tuesday, June 19, 2012
  107. 107. DESIGN MANAGEMENT Alejandra González 2011-2012 “d-pal” emotional coach assigned to diabetic patients Tuesday, June 19, 2012
  108. 108. DESIGN MANAGEMENT Alejandra González 2011-2012 what is it? integrated online/offline service with main focus on giving psychological and emotional support to diabetic patients Tuesday, June 19, 2012
  109. 109. DESIGN MANAGEMENT Alejandra González 2011-2012 how does it work? updated version of the current Danish Diabetes Association service: a. basic membership b. extended membership Tuesday, June 19, 2012
  110. 110. DESIGN MANAGEMENT Alejandra González 2011-2012 basic membership d-pal: - patients volunteer themselves - they serve as emotional support and guide to other patients - patients can create profile and chose their pal according to their preferences and needs. The Noun Project Tuesday, June 19, 2012
  111. 111. DESIGN MANAGEMENT Alejandra González 2011-2012 extended membership d-pal + phone app: - keep updated profile with measurements, meals and calendar - upload information and keep doctors and nurses updated - stay in touch with they d-pal - participate in forums and chats that will include psychological support + The Noun Project Tuesday, June 19, 2012
  112. 112. DESIGN MANAGEMENT Alejandra González 2011-2012 what are we solving with this? Tuesday, June 19, 2012
  113. 113. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #1 communication between healthcare experts and patients has to be improved in order to encourage self- management solution: health providers can have information in advance, enhancing a more personalized attention Getty Images Tuesday, June 19, 2012
  114. 114. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #2 communication between patients needs to be enhanced this will generate emotional well-being solution: having a d-pal assigned, the emotional and psychological needs are covered easily and with empathy Getty Images Tuesday, June 19, 2012
  115. 115. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #3 patients have many different products and services to deal with depending in their needs; as well as people to contact solution: with an integrated system patients have their emotional needs covered by one same supplier Getty Images Tuesday, June 19, 2012
  116. 116. DESIGN MANAGEMENT Alejandra González 2011-2012 insight #4 contradiction between what is said and what is done; health-care providers are not involved in working towards a more personal care solution: doctors and nurses are well informed, therefore, more involved in the patients psychological well-being Getty Images Tuesday, June 19, 2012
  117. 117. DESIGN MANAGEMENT Alejandra González 2011-2012 what´s in for the main stakeholders? Tuesday, June 19, 2012
  118. 118. patients DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  119. 119. patients DESIGN MANAGEMENT Alejandra González 2011-2012 feel secure Tuesday, June 19, 2012
  120. 120. patients DESIGN MANAGEMENT Alejandra González 2011-2012 emotional needs are covered Tuesday, June 19, 2012
  121. 121. patients DESIGN MANAGEMENT Alejandra González 2011-2012 closer communication with healthcare professionals Tuesday, June 19, 2012
  122. 122. patients DESIGN MANAGEMENT Alejandra González 2011-2012 personalized attention Tuesday, June 19, 2012
  123. 123. DESIGN MANAGEMENT Alejandra González 2011-2012 health-care providers Tuesday, June 19, 2012
  124. 124. appointments are more efficient (preventive) DESIGN MANAGEMENT Alejandra González 2011-2012 health-care providers Tuesday, June 19, 2012
  125. 125. reduces possibility of further complications DESIGN MANAGEMENT Alejandra González 2011-2012 health-care providers Tuesday, June 19, 2012
  126. 126. DESIGN MANAGEMENT Alejandra González 2011-2012 nurses are updated & closer to the patients health-care providers Tuesday, June 19, 2012
  127. 127. DESIGN MANAGEMENT Alejandra González 2011-2012 government Tuesday, June 19, 2012
  128. 128. DESIGN MANAGEMENT Alejandra González 2011-2012 reduces the possibility of further complications government Tuesday, June 19, 2012
  129. 129. DESIGN MANAGEMENT Alejandra González 2011-2012 reduces costs of non-diabetes related issues government Tuesday, June 19, 2012
  130. 130. DESIGN MANAGEMENT Alejandra González 2011-2012 future scenario of value: Tuesday, June 19, 2012
  131. 131. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  132. 132. DESIGN MANAGEMENT Alejandra González 2011-2012 Line Tuesday, June 19, 2012
  133. 133. DESIGN MANAGEMENT Alejandra González 2011-2012 Line becomes member Tuesday, June 19, 2012
  134. 134. DESIGN MANAGEMENT Alejandra González 2011-2012 DDALine becomes member Tuesday, June 19, 2012
  135. 135. DESIGN MANAGEMENT Alejandra González 2011-2012 DDALine becomes member volunteers as d-pal Tuesday, June 19, 2012
  136. 136. DESIGN MANAGEMENT Alejandra González 2011-2012 DDALine d-pal becomes member volunteers as d-pal Tuesday, June 19, 2012
  137. 137. DESIGN MANAGEMENT Alejandra González 2011-2012 DDALine d-pal becomes member volunteers as d-pal updated profile Tuesday, June 19, 2012
  138. 138. DESIGN MANAGEMENT Alejandra González 2011-2012 DDALine d-pal becomes member volunteers as d-pal updated profile Tuesday, June 19, 2012
  139. 139. DESIGN MANAGEMENT Alejandra González 2011-2012 DDALine d-pal advice & support becomes member volunteers as d-pal updated profile Tuesday, June 19, 2012
  140. 140. DESIGN MANAGEMENT Alejandra González 2011-2012 future momsDDALine d-pal advice & support becomes member volunteers as d-pal updated profile Tuesday, June 19, 2012
  141. 141. DESIGN MANAGEMENT Alejandra González 2011-2012 future momsDDALine d-pal advice & support becomes member volunteers as d-pal updated profile Tuesday, June 19, 2012
  142. 142. DESIGN MANAGEMENT Alejandra González 2011-2012 future momsDDALine d-pal chats advice & support becomes member volunteers as d-pal updated profile Tuesday, June 19, 2012
  143. 143. DESIGN MANAGEMENT Alejandra González 2011-2012 future momsDDALine d-pal chats advice & support becomes member volunteers as d-pal advice & support from other mothers in chats updated profile Tuesday, June 19, 2012
  144. 144. DESIGN MANAGEMENT Alejandra González 2011-2012 future momsDDALine d-pal doctors chats advice & support becomes member volunteers as d-pal advice & support from other mothers in chats updated profile Tuesday, June 19, 2012
  145. 145. DESIGN MANAGEMENT Alejandra González 2011-2012 future momsDDALine d-pal doctors chats advice & support becomes member volunteers as d-pal exchange of information advice & support from other mothers in chats updated profile Tuesday, June 19, 2012
  146. 146. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  147. 147. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld Tuesday, June 19, 2012
  148. 148. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld already a member Tuesday, June 19, 2012
  149. 149. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld DDA already a member Tuesday, June 19, 2012
  150. 150. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld DDA already a member volunteers as d-pal Tuesday, June 19, 2012
  151. 151. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld DDA d-pal already a member volunteers as d-pal Tuesday, June 19, 2012
  152. 152. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld DDA d-pal already a member volunteers as d-pal updated profile Tuesday, June 19, 2012
  153. 153. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld DDA d-pal already a member volunteers as d-pal updated profile Tuesday, June 19, 2012
  154. 154. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal already a member volunteers as d-pal updated profile Tuesday, June 19, 2012
  155. 155. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal advice & support already a member volunteers as d-pal updated profile Tuesday, June 19, 2012
  156. 156. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal advice & support already a member volunteers as d-pal updated profile Tuesday, June 19, 2012
  157. 157. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal chats advice & support already a member volunteers as d-pal updated profile Tuesday, June 19, 2012
  158. 158. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal chats advice & support already a member volunteers as d-pal active participant in chats and forums updated profile Tuesday, June 19, 2012
  159. 159. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal doctors chats advice & support already a member volunteers as d-pal active participant in chats and forums updated profile Tuesday, June 19, 2012
  160. 160. DESIGN MANAGEMENT Alejandra González 2011-2012 Kjeld MariaDDA d-pal doctors chats advice & support already a member volunteers as d-pal exchange of information active participant in chats and forums updated profile Tuesday, June 19, 2012
  161. 161. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  162. 162. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria Tuesday, June 19, 2012
  163. 163. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria becomes member Tuesday, June 19, 2012
  164. 164. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA becomes member Tuesday, June 19, 2012
  165. 165. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA asks for a d-pal becomes member Tuesday, June 19, 2012
  166. 166. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member Tuesday, June 19, 2012
  167. 167. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member meets Kjeld Tuesday, June 19, 2012
  168. 168. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member meets Kjeld Tuesday, June 19, 2012
  169. 169. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member downloads phone app meets Kjeld Tuesday, June 19, 2012
  170. 170. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member phone app downloads phone app meets Kjeld Tuesday, June 19, 2012
  171. 171. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member phone app downloads phone app meets Kjeld Tuesday, June 19, 2012
  172. 172. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal asks for a d-pal becomes member phone app downloads phone app meets Kjeld updated profile Tuesday, June 19, 2012
  173. 173. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal doctors asks for a d-pal becomes member phone app downloads phone app meets Kjeld updated profile Tuesday, June 19, 2012
  174. 174. DESIGN MANAGEMENT Alejandra González 2011-2012 Maria DDA d-pal doctors asks for a d-pal emotional support & guidance becomes member phone app downloads phone app meets Kjeld updated profile Tuesday, June 19, 2012
  175. 175. DESIGN MANAGEMENT Alejandra González 2011-2012 “d-pal” brings patients together in an empathetic way, enhancing communication & promoting self-management which, in the long term will diminish the possibility of further complications, therefor, reducing the diabetes expenses for government and society Tuesday, June 19, 2012
  176. 176. DESIGN MANAGEMENT Alejandra González 2011-2012 business model Tuesday, June 19, 2012
  177. 177. DESIGN MANAGEMENT Alejandra González 2011-2012 investment needed: 69,000 euros web page phone application training The Noun Project Tuesday, June 19, 2012
  178. 178. DESIGN MANAGEMENT Alejandra González 2011-2012 revenues 75,000 current members paying 35 EUR/year attracting new members to basic membership existing members switching to the extended membership attracting new members to extended membership 35 EUR 50 EUR +15 EUR Tuesday, June 19, 2012
  179. 179. DESIGN MANAGEMENT Alejandra González 2011-2012 business model canvas: Tuesday, June 19, 2012
  180. 180. DESIGN MANAGEMENT Alejandra González 2011-2012 Tuesday, June 19, 2012
  181. 181. DESIGN MANAGEMENT Alejandra González 2011-2012 market and competitive analysis: Tuesday, June 19, 2012
  182. 182. DESIGN MANAGEMENT Alejandra González 2011-2012 TARGET COSTUMER IMPORTANT COMPETITORS COMPETITIVE PARAMETERS IN THE MARKET - basic membership: * danish citizens * diabetics type 1 * ages 10-45 years old - extended membership: * danish citizens * diabetic patients mainly type 1 * ages 16-60 - Facebook (diabetes chats in DK) - Danish diabetes forums - existing phone applications - all-in-one service: * covers emotional and psychological needs with the d-pal * enhances and facilitates communication between patients and doctors by having online databases Tuesday, June 19, 2012
  183. 183. DESIGN MANAGEMENT Alejandra González 2011-2012 financial analysis: Tuesday, June 19, 2012
  184. 184. DESIGN MANAGEMENT Alejandra González 2011-2012 RADIOS ROI 6,767%* INCOME STATEMENT total sales revenue (1st year) 100,000 cost of goods sold 0 gross profit 100,000 operating expenses 156,720 depreciation expenses 17,325 earnings before interest and taxes -127,325 interest expense 3465 (at 5%) earnings before income tax -130,790 income tax (1st year) 0 net income -130,790 Tuesday, June 19, 2012
  185. 185. DESIGN MANAGEMENT Alejandra González 2011-2012 Y1 Y2 Y3 Y4 TOTAL MEMBERS 75,000 84,750 95,767 55-45 111,000 65-35 BASIC EUR 35 75,000 members 39,750 members 43,096 members 38,850 members EXTENDED EUR 35+15 45,000 members 52,671 members 72,150 members PHONE APP EUR 4 25,000 users REVENUE (EUR) 100,000 675,000 790,065 1,082,250 PROFIT (EUR) -130,790* 518,280** 633,345** 925,530 * Net income ** Earnings before income and taxes Tuesday, June 19, 2012
  186. 186. DESIGN MANAGEMENT Alejandra González 2011-2012 strategy implementation Tuesday, June 19, 2012
  187. 187. DESIGN MANAGEMENT Alejandra González 2011-2012 Q1 (jul12) Q2 (oct12) Q3 (jan13) Q4 (apr13) - phone app creation - web page development - training - phone app creation & test - advertise online through newsletter amongst members LAUNCH: - already members can use the extended service without paying extra - phone app can be sold to current members for 4 euros - feedback from surveys Q1 (jul13) Q2 (oct13) Q3 (jan14) Q4 (apr14) - viral advertisement - viral advertisement LAUNCH 2: - members have to start paying 15 EUR extra for the extended service - feedback from surveys YEAR1YEAR2 Tuesday, June 19, 2012
  188. 188. DESIGN MANAGEMENT Alejandra González 2011-2012 what would be the next step...? Tuesday, June 19, 2012
  189. 189. DESIGN MANAGEMENT Alejandra González 2011-2012 Thank you Tuesday, June 19, 2012

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