[2012] Euro Summary - ISFE Consumer Study 2012

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[2012] Euro Summary - ISFE Consumer Study 2012

  1. 1. VIDEOGAMES IN EUROPE:CONSUMER STUDYEuropean Summary ReportNovember 2012
  2. 2. Consumer Study | November 2012[2] INTRODUCTION EUROPEAN SUMMARYCONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 GAMING: WHO, WHAT AND HOW? Frequency, type and devices used for gaming 5 Incidence of gaming by age and gender 8 Online gaming 10 Gaming profiles and Free vs. Paid 11 Purchasing games 12 PERCEPTIONS OF GAMING Interest in gaming 15 Broader media and activities interest 16 Words associated with different media/activities 18 GAMING AND THE FAMILY Parents and children who play games 20 Effect of games on children 21 SUPERVISION How children acquire games 27 Children and age ratings 29 Use of parental controls 31 PEGI RATING SYSTEM Awareness, usefulness and clarity of rating systems 33 How rating systems should be applied 34 APPENDIX Market summary infographics 36
  3. 3. Consumer Study | November 2012 EUROPEAN SUMMARY INTRODUCTION [3]RESEARCH OVERVIEWThe European Consumer Study is a multi- For the purposes of this report, ‘Gamers’country survey run by Ipsos MediaCT, in are defined as anyone who has played apartnership with the Interactive Software game on any of the devices and formatsFederation of Europe (ISFE). It is designed listed below in the past 12 months.to provide a better understanding of the In total 15,142 respondents completed ansocietal context in which games are being online survey over a two week period inplayed today in 16 European countries. October 2012.The study used a combination of onlineself-completion survey and offline This report provides a summary of the keyinterviews and targeted respondents aged results across all markets; individualbetween 16 and 64. country reports are available for more in- depth analysis of all results.GAMING FORMATS AND DEVICES COVERED APPS ONLINE PACKAGED FREE APPS SOCIAL (DISC/CARTRIDGE) PAID APPS FREE DOWNLOAD NEW PAID EXTRAS PAID DOWNLOAD PRE OWNED PAID EXTRAS RENTAL MULTIPLAYER WEBSITE CONSOLE PORTABLE MOBILE TABLET COMPUTER
  4. 4. [4]GAMING: WHO, WHAT AND HOW?
  5. 5. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING: WHO, WHAT AND HOW? [5]FREQUENCY OF GAMING (ALL ONLINE RESPONDENTS)Average: 48% 62% 60% 57% 56% 54% 53% 53% 49%ANY GAMING Czech Nether- Sweden Finland France Norway Belgium Poland Republic lands WEEKLY 34% 25% 30% 27% 28% 25% 26% 23% MONTHLY 11% 14% 13% 12% 11% 10% 12% 13% LESS 17% 20% 14% 17% 15% 19% 15% 13%FREQUENTLY Euro Average: 25% Play games at least once a weekAverage: 48% 45% 42% 42% 41% 41% 40% 40% 40%ANY GAMING Switzer- Great Denmark Germany Austria Italy Spain Portugal land Britain WEEKLY 26% 23% 20% 25% 21% 24% 24% 23% MONTHLY 7% 10% 11% 7% 12% 7% 8% 8% LESS 13% 10% 12% 9% 8% 9% 9% 9%FREQUENTLY Which of the following types of video games do you personally play? How frequently do you personally play video games?
  6. 6. Consumer Study | November 2012 [6] GAMING: WHO, WHAT AND HOW? EUROPEAN SUMMARY TYPE OF GAMES PLAYED (ALL ONLINE RESPONDENTS) Average: 48% 62% 60% 57% 56% 54% 53% 53% 49% ANY GAMING Czech Nether- Sweden Finland France Norway Belgium Poland Republic landsANY PACKAGED 31% 27% 28% 26% 27% 27% 26% 22% ANY APPS 33% 24% 24% 20% 25% 34% 15% 16% ANY ONLINE 45% 48% 44% 48% 39% 39% 41% 43% DOWNLOADS 30% 31% 20% 29% 23% 25% 23% 27% SOCIAL 23% 20% 17% 22% 18% 17% 22% 22% Average: 48% 45% 42% 42% 41% 41% 40% 40% 40% ANY GAMING Switzer- Great Denmark Germany Austria Italy Spain Portugal land BritainANY PACKAGED 16% 23% 21% 18% 15% 28% 21% 17% ANY APPS 22% 14% 20% 20% 19% 18% 20% 17% ANY ONLINE 35% 32% 34% 34% 33% 29% 31% 34% DOWNLOADS 19% 21% 24% 19% 19% 16% 17% 20% SOCIAL 12% 13% 13% 19% 16% 12% 17% 21% Which of the following types of video games do you personally play?
  7. 7. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING: WHO, WHAT AND HOW? [7] DEVICES USED TO PLAY (ALL ONLINE RESPONDENTS) Average: 48% 62% 60% 57% 56% 54% 53% 53% 49% ANY GAMING Czech Nether- Sweden Finland France Norway Belgium Poland Republic lands CONSOLE 37% 29% 33% 16% 28% 29% 28% 20% PORTABLE 11% 7% 20% 8% 15% 11% 20% 7%GAMES DEVICE COMPUTERS 47% 47% 45% 49% 41% 38% 42% 42%MOBILE DEVICE 38% 31% 31% 25% 30% 37% 19% 21% Average: 48% 45% 42% 42% 41% 41% 40% 40% 40% ANY GAMING Switzer- Great Denmark Germany Austria Italy Spain Portugal land Britain CONSOLE 17% 21% 25% 24% 20% 28% 26% 21% PORTABLE 6% 11% 10% 15% 13% 15% 17% 12%GAMES DEVICE COMPUTERS 36% 34% 36% 34% 33% 30% 31% 33%MOBILE DEVICE 26% 18% 24% 25% 30% 22% 25% 20% Which of the following types of video games do you personally play? Which of the following devices do you personally play video games on?
  8. 8. Consumer Study | November 2012[8] GAMING: WHO, WHAT AND HOW? EUROPEAN SUMMARYINCIDENCE OF GAMING BY AGE AND GENDER (1/2) EURO AV TOTAL 16-24 25-34 35-44 45-54 55-64 MALES 54% 80% 67% 55% 40% 28% FEMALES 43% 61% 49% 44% 34% 27% AUSTRIA BELGIUM 53% AGE 32% 57% AGE 49% 89% 16-24 42% 89% 16-24 71% M 80% 25-34 45% F M 69% 25-34 62% F 57% 35-44 28% 57% 35-44 48% 27% 45-54 20% 49% 45-54 41% 21% 55-64 28% 27% 55-64 28% CZECH REPUBLIC DENMARK 64% AGE 48% 55% AGE 36% 83% 16-24 60% 65% 16-24 50% 70% 25-34 46% 64% 25-34 39% M 67% 35-44 49% F M 59% 35-44 49% F 55% 45-54 40% 53% 45-54 32% 37% 55-64 33% 28% 55-64 21% FINLAND FRANCE 67% AGE 54% 61% AGE 53% 81% 16-24 76% 85% 16-24 74% 75% 25-34 66% 72% 25-34 59% M 79% 35-44 56% F M 59% 35-44 45% F 60% 45-54 44% 40% 45-54 45% 47% 55-64 35% 37% 55-64 34% GERMANY GREAT BRITAIN 46% AGE 38% 43% AGE 37% 68% 16-24 58% 67% 16-24 48% 50% 25-34 38% 46% 25-34 34% M 41% 35-44 40% F M 50% 35-44 40% F 33% 45-54 38% 34% 45-54 39% 43% 55-64 15% 18% 55-64 25%
  9. 9. Consumer Study | November 2012EUROPEAN SUMMARY GAMING: WHO, WHAT AND HOW? [9]INCIDENCE OF GAMING BY AGE AND GENDER (2/2) EURO AV TOTAL 16-24 25-34 35-44 45-54 55-64 MALES 54% 80% 67% 55% 40% 28% FEMALES 43% 61% 49% 44% 34% 27% ITALY NETHERLANDS 46% AGE 36% 57% AGE 51% 89% 16-24 59% 87% 16-24 76% M 60% 25-34 54% F M 77% 25-34 50% F 50% 35-44 37% 50% 35-44 47% 28% 45-54 24% 46% 45-54 46% 24% 55-64 20% 33% 55-64 39% NORWAY POLAND 61% AGE 45% 55% AGE 43% 84% 16-24 73% 78% 16-24 60% 83% 25-34 57% 68% 25-34 50% M 67% 35-44 49% F M 51% 35-44 48% F 46% 45-54 34% 38% 45-54 21% 30% 55-64 17% 22% 55-64 19% PORTUGAL SPAIN 43% AGE 38% 43% AGE 37% 70% 16-24 37% 73% 16-24 56% 44% 25-34 55% 53% 25-34 40% M 58% 35-44 38% F M 35% 35-44 34% F 25% 45-54 36% 23% 45-54 17% 21% 55-64 18% 13% 55-64 25% SWEDEN SWITZERLAND 66% AGE 57% 43% AGE 38% 89% 16-24 81% 69% 16-24 55% 88% 25-34 63% 58% 25-34 31% M 71% 35-44 71% F M 33% 35-44 38% F 58% 45-54 49% 18% 45-54 22% 26% 55-64 29% 18% 55-64 18%
  10. 10. Consumer Study | November 2012[ 10 ] GAMING: WHO, WHAT AND HOW? EUROPEAN SUMMARYPLAYING GAMES ONLINE (ALL GAMERS) Euro Average: 81% 58% Play with others CZECH REPUBLIC 90% 31% Always play on their own 51% Play with others SWITZERLAND 89% 38% Always play on their own 62% Play with others POLAND 84% 23% Always play on their own 49% Play with others PORTUGAL 84% 36% Always play on their own 59% Play with others NETHERLANDS 83% 24% Always play on their own 59% Play with others SPAIN 83% 24% Always play on their own 50% Play with others ITALY 82% 32% Always play on their own 45% Play with others GREAT BRITAIN 80% 33% Always play on their own 44% Play with others FINLAND 79% 35% Always play on their own 53% Play with others GERMANY 79% 26% Always play on their own 47% Play with others BELGIUM 78% 32% Always play on their own 48% Play with others NORWAY 77% 29% Always play on their own 46% Play with others DENMARK 77% 31% Always play on their own 52% Play with others SWEDEN 76% 25% Always play on their own 44% Play with others FRANCE 76% 30% Always play on their own 50% Play with others AUSTRIA 75% 24% Always play on their own When you play video games whilst connected to the internet, do you play by yourself or with other online players?
  11. 11. Consumer Study | November 2012EUROPEAN SUMMARY GAMING: WHO, WHAT AND HOW? [ 11 ] EURO AVERAGESPROFILE OF GAMERS (ALL GAMERS) Age breakdown Gender breakdown 16-19 12% 20-24 14% 51% Under 35 55% Male 25-34 26% 35-44 23% 45% Female 45-54 15% 49% 35 and over 55-64 11%GAMES PLAYED: FREE vs. PAID (ALL ONLINE RESPONDENTS) Apps Multiplayer online Downloads 21% 11% 21% Free Paid for Free Paid for Paid for Free Paid for 20% 7% 7% 6% 3% 19% 9% Paid for game Paid to play onlinePURCHASED IN PAST 12 MONTHS (ALL ONLINE RESPONDENTS) 35% 19% 8% 8% New packaged Online games Secondhand packaged Have bought a game 7% Games apps Which of the following types of free or paid for video games do you personally play? Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
  12. 12. Consumer Study | November 2012EUROPEAN SUMMARY GAMING: WHO, WHAT AND HOW? [ 12 ]GAMES PURCHASED IN PAST 12 MONTHS (1/2)(ALL ONLINE RESPONDENTS) AUSTRIA BELGIUM 36% 17% 8% New packaged Online games 38% 21% 10% New packaged Secondhand packaged Have bought 7% Secondhand packaged Have bought 8% Online games a game a game 7% Games apps 6% Games apps CZECH REPUBLIC DENMARK 37% 19% 11% New packaged Online games 30% 14% 12% New packaged Online games Have bought 7% Secondhand packaged Have bought 11% Games apps a game a game 6% Games apps 4% Secondhand packaged FINLAND FRANCE 32% 20% 10% New packaged Online games 38% 20% 13% New packaged Secondhand packaged Have bought 8% Secondhand packaged Have bought 8% Online games a game a game 7% Games apps 6% Games apps GERMANY GREAT BRITAIN 29% 18% 9% New packaged Secondhand packaged 34% 23% 13% New packaged Secondhand packaged Have bought 5% Online games Have bought 7% Online games a game a game 4% Games apps 7% Games apps Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
  13. 13. Consumer Study | November 2012[ 13 ] GAMING: WHO, WHAT AND HOW? EUROPEAN SUMMARYGAMES PURCHASED IN PAST 12 MONTHS (2/2)(ALL ONLINE RESPONDENTS) ITALY NETHERLANDS 28% 17% 9% New packaged Secondhand packaged 35% 21% 8% New packaged Secondhand packaged Have bought 6% Games apps Have bought 8% Online games a game a game 4% Online games 7% Games apps NORWAY POLAND 41% 24% 16% New packaged Games apps 35% 14% 7% New packaged Online games Have bought 13% Online games Have bought 6% Secondhand packaged a game a game 6% Secondhand packaged 4% Games apps PORTUGAL SPAIN 33% 18% 8% New packaged Online games 35% 20% 10% New packaged Secondhand packaged Have bought 6% Secondhand packaged Have bought 5% Online games a game a game 3% Games apps 3% Games apps SWEDEN SWITZERLAND 42% 25% 14% New packaged Online games 37% 18% 12% New packaged Games apps Have bought 11% Games apps Have bought 6% Secondhand packaged a game a game 10% Secondhand packaged 6% Online games Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
  14. 14. [ 14 ]PERCEPTIONS OF GAMING
  15. 15. Consumer Study | November 2012[ 15 ] PERCEPTIONS OF GAMING EUROPEAN SUMMARYINTEREST IN GAMING (ALL ONLINE RESPONDENTS)Not very/at all interested Fairly/very interested Euro Average: 68% Euro Average: 31% 57% NETHERLANDS 43% 56% PORTUGAL 42% 61% SWEDEN 39% 64% CZECH REPUBLIC 34% 65% FRANCE 33% 67% GERMANY 32% 69% FINLAND 30% 69% BELGIUM 30% 69% POLAND 30% 69% GREAT BRITAIN 30% 71% DENMARK 29% 73% SWITZERLAND 26% 73% SPAIN 26% 75% NORWAY 24% 75% AUSTRIA 24% 76% ITALY 23% MOST COMMONLY ASSOCIATED WORD WITH GAMING (ALL ONLINE RESPONDENTS - EURO AVERAGE) 36% “ENTERTAINING” How interested are you in each of the following? (Video games/computer games) Which of the following words and phrases do you think particularly apply to video games/computer games?
  16. 16. Consumer Study | November 2012[ 16 ] PERCEPTIONS OF GAMING EUROPEAN SUMMARYBROADER MEDIA AND ACTIVITIES INTEREST:(FAIRLY/VERY INTERESTED) (ALL ONLINE RESPONDENTS - EURO AVERAGE) All Males 16-34 Males 35-64 Females 16-34 Females 35-64 Internet News/current affairs 82% 88% 81% 89% 82% 90% 85% 76% 74% 72% Music Travelling 81% 83% 77% 88% 80% 81% 77% 79% 83% 84% Film Television 77% 80% 73% 83% 75% 73% 73% 73% 73% 70% The latest technology Literature/art 73% 69% 63% 56% 45% 40% 51% 36% 48% 53% Sport (taking part) Going out to bars/clubs 66% 50% 50% 24% 50% 40% 35% 49% 27% 49% Gaming News about celebs/famous 60% 19% 19% 16% 39% 31% 27% 28% 26% 31% How interested are you in each of the following? (Video games/computer games)
  17. 17. Consumer Study | November 2012EUROPEAN SUMMARY PERCEPTIONS OF GAMING [ 17 ]BROADER MEDIA AND ACTIVITIES INTEREST:(DIFFERENCE BETWEEN GAMERS AND NON-GAMERS - EURO AVERAGE) All Gamers Non-gamers Internet News/current affairs 82% 90% 82% 79% 84% 75% Music Travelling 81% 85% 78% 81% 81% 81% Film Television 77% 84% 73% 76% 70% 70% The latest technology Literature/art 69% 56% 45% 51% 50% 53% Sport (taking part) Going out to bars/clubs 50% 57% 44% 41% 35% 29% Gaming News about celebs/famous 55% 8% 23% 31% 26% 29% How interested are you in each of the following? (Video games/computer games)
  18. 18. Consumer Study | November 2012[ 18 ] PERCEPTIONS OF GAMING EUROPEAN SUMMARYWORDS ASSOCIATED WITH MEDIA/ACTIVITIES(ALL ONLINE RESPONDENTS - EURO AVERAGE) Entertaining Immersive Good at providing escapism Sociable Informative/educational Fun Family orientated Competitive Internet News/current affairs 66% 49% 23% 33% 29% 52% 38% 10% 6% 12% 14% 5% 12% 4% 7% 4% Music Travelling 62% 16% 43% 27% 38% 38% 51% 49% 38% 31% 46% 26% 7% 40% Film Television 67% 20% 20% 45% 63% 24% 38% 49% 29% 43% 17% 47% 34% 30% 6% The latest technology Literature/art 20% 17% 9% 7% 40% 16% 5% 16% 33% 31% 30% 11% 44% 18% 13% Sport (taking part) Going out to bars/clubs 13% 23% 31% 5% 36% 19% 38% 39% 4% 25% 52% 39% 28% Gaming News about celebs/famous 22% 21% 15% 8% 36% 30% 9% 7% 28% 8% 28% 5% 6% 15% 4% Most commonly selected category for each word Which of the following words and phrases do you think particularly apply to video games/computer games?
  19. 19. [ 19 ]GAMING AND THE FAMILY
  20. 20. Consumer Study | November 2012 [ 20 ] GAMING AND THE FAMILY EUROPEAN SUMMARY PARENTS AND CHILDREN WHO PLAY GAMES (ALL PARENTS) Play games with children Dont play games with children Children dont play games Dont know DENMARK 56% 14% 28% NORWAY 55% 15% 27% FINLAND 52% 14% 31% SWEDEN 47% 16% 35% NETHERLANDS 45% 18% 35% FRANCE 44% 21% 34% GREAT BRITAIN 43% 17% 38% ITALY 39% 22% 39% BELGIUM 37% 24% 36% PORTUGAL 36% 22% 40% AUSTRIA 35% 7% 55%CZECH REPUBLIC 31% 17% 43% 9% GERMANY 30% 20% 47% SPAIN 29% 22% 43% 6% SWITZERLAND 28% 16% 43% 13% POLAND 25% 16% 52% 7% TOP REASONS PARENTS PLAY GAMES WITH THEIR CHILDREN (EURO AVERAGE) 1 2 3 40% 36% 34% “They ask me to” “To spend time “It’s a fun activity for with them” all the family” Have you ever played video games with your child/children? What are your main reasons for playing video games with your child/children?
  21. 21. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING AND THE FAMILY [ 21 ]EFFECT OF GAMES ON CHILDREN (1/5)(PARENTS OF CHILDREN WHO PLAY GAMES) Videogames encourage children to... DEVELOP SKILLS More No difference Less Don’t know SWEDEN 68% 21% 5% 6% SPAIN 67% 13% 15% 6% PORTUGAL 65% 19% 10% 6% POLAND 65% 11% 24% DENMARK 63% 16% 12% 9% FINLAND 62% 13% 18% 7% ITALY 60% 19% 17% 5% AUSTRIA 59% 15% 20% 7% NORWAY 57% 16% 12% 14% NETHERLANDS 56% 25% 14% 5% GERMANY 55% 18% 21% 5% GREAT BRITAIN 55% 26% 14% 5% BELGIUM 51% 28% 11% 10% SWITZERLAND 48% 36% 13%CZECH REPUBLIC 47% 9% 40% FRANCE 46% 34% 10% 10% Euro Average: More No difference Less Don’t know 58% 20% 16% 6% Can you indicate whether you think video games encourage your child/children to be ‘more’ or ‘less’, for each of the following, or does it make no difference?
  22. 22. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING AND THE FAMILY [ 22 ]EFFECT OF GAMES ON CHILDREN (2/5)(PARENTS OF CHILDREN WHO PLAY GAMES) Videogames encourage children to be... CREATIVE More No difference Less Don’t know GERMANY 61% 18% 17% POLAND 55% 21% 22% PORTUGAL 55% 20% 17% 9% AUSTRIA 51% 34% 7% 7% DENMARK 51% 25% 12% 12% SPAIN 50% 22% 25% SWEDEN 49% 31% 13% 6%CZECH REPUBLIC 49% 11% 36% NORWAY 46% 35% 12% 8% FRANCE 45% 35% 13% 7% SWITZERLAND 43% 40% 13% FINLAND 42% 20% 31% 7% GREAT BRITAIN 39% 29% 27% BELGIUM 39% 29% 22% 9% NETHERLANDS 36% 36% 23% ITALY 33% 25% 37% 5% Euro Average: More No difference Less Don’t know 47% 27% 20% 6% Can you indicate whether you think video games encourage your child/children to be ‘more’ or ‘less’, for each of the following, or does it make no difference?
  23. 23. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING AND THE FAMILY [ 23 ]EFFECT OF GAMES ON CHILDREN (3/5)(PARENTS OF CHILDREN WHO PLAY GAMES) Videogames encourage children to be... AGGRESSIVE More No difference Less Don’t know ITALY 48% 35% 10% 8% SWITZERLAND 43% 27% 26% FINLAND 37% 35% 23% 5% FRANCE 35% 41% 13% 12% SPAIN 34% 30% 24% 12% BELGIUM 32% 50% 8% 9% PORTUGAL 30% 40% 21% 10% GREAT BRITAIN 29% 47% 16% 8% NORWAY 21% 61% 9% 9% AUSTRIA 21% 32% 45% NETHERLANDS 20% 52% 22% 6% POLAND 20% 48% 27% 5% SWEDEN 18% 58% 11% 14%CZECH REPUBLIC 18% 34% 37% 11% DENMARK 12% 53% 25% 10% GERMANY 12% 25% 58% 5% Euro Average: More No difference Less Don’t know 27% 42% 23% 8% Can you indicate whether you think video games encourage your child/children to be ‘more’ or ‘less’, for each of the following, or does it make no difference?
  24. 24. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING AND THE FAMILY [ 24 ]EFFECT OF GAMES ON CHILDREN (4/5)(PARENTS OF CHILDREN WHO PLAY GAMES) Videogames encourage children to be... INFORMED More No difference Less Don’t know POLAND 46% 16% 36% SWEDEN 42% 41% 10% 7% DENMARK 39% 34% 17% 11% FINLAND 34% 29% 31% 6% SWITZERLAND 31% 35% 31% SPAIN 29% 34% 31% 6% GREAT BRITAIN 29% 44% 20% 7% PORTUGAL 28% 47% 19% 6% NETHERLANDS 27% 46% 22% 5% GERMANY 27% 49% 19% 5% FRANCE 24% 53% 13% 11% AUSTRIA 22% 45% 11% 21%CZECH REPUBLIC 22% 36% 36% 6% NORWAY 21% 56% 14% 10% ITALY 20% 38% 35% 7% BELGIUM 19% 49% 21% 10% Euro Average: More No difference Less Don’t know 29% 41% 23% 8% Can you indicate whether you think video games encourage your child/children to be ‘more’ or ‘less’, for each of the following, or does it make no difference?
  25. 25. Consumer Study | November 2012 EUROPEAN SUMMARY GAMING AND THE FAMILY [ 25 ]EFFECT OF GAMES ON CHILDREN (5/5)(PARENTS OF CHILDREN WHO PLAY GAMES) Videogames encourage children to be... SOCIAL More No difference Less Don’t know GREAT BRITAIN 38% 32% 27% PORTUGAL 35% 24% 36% POLAND 34% 29% 34% FINLAND 31% 23% 42% SPAIN 27% 19% 50% DENMARK 27% 30% 34% 9% NETHERLANDS 24% 38% 34% GERMANY 23% 25% 47% 5% FRANCE 22% 37% 32% 9%CZECH REPUBLIC 22% 31% 37% 10% ITALY 21% 21% 52% 6% SWEDEN 19% 33% 42% 5% SWITZERLAND 19% 20% 59% AUSTRIA 18% 31% 36% 15% BELGIUM 17% 29% 47% 6% NORWAY 15% 50% 29% 6% Euro Average: More No difference Less Don’t know 25% 30% 40% 6% Can you indicate whether you think video games encourage your child/children to be ‘more’ or ‘less’, for each of the following, or does it make no difference?
  26. 26. [ 26 ]SUPERVISION
  27. 27. Consumer Study | November 2012 [ 27 ] SUPERVISION EUROPEAN SUMMARYWHETHER PARENTS BUY THEIR YOUNGEST CHILD’S GAMES (1/2)(PARENTS OF CHILDREN WHO PLAY GAMES) Youngest child aged 6-9 Never (+child doesn’t buy/receive) Never (but child does buy/receive) Rarely Sometimes Most of the time Always AUSTRIA 13% 15% 18% 51% BELGIUM 11% 11% 21% 34% 10% 13%CZECH REPUBLIC 33% 11% 34% 19% DENMARK 7% 14% 4% 35% 28% 12% FINLAND 17% 8% 13% 21% 17% 25% FRANCE 7% 16% 28% 39% 7% GERMANY 6% 11% 35% 19% 10% 18% GREAT BRITAIN 15% 7% 14% 23% 20% 21% ITALY 10% 32% 43% 8% NETHERLANDS 21% 30% 30% 6% 9% NORWAY 5% 15% 24% 36% 20% POLAND 30% 13% 14% 32% 6% 5% PORTUGAL 20% 17% 30% 27% 4% SPAIN 11% 19% 14% 25% 29% SWEDEN 6% 10% 28% 20% 13% 22% SWITZERLAND 21% 17% 40% 15% 5%EURO AVERAGE 12% 11% 21% 30% 14% 12% Thinking about your youngest child, do you buy this child’s video games?
  28. 28. Consumer Study | November 2012 [ 28 ] SUPERVISION EUROPEAN SUMMARYWHETHER PARENTS BUY THEIR YOUNGEST CHILD’S GAMES (2/2)(PARENTS OF CHILDREN WHO PLAY GAMES) Youngest child aged 10-15 Never (+child doesn’t buy/receive) Never (but child does buy/receive) Rarely Sometimes Most of the time Always AUSTRIA 9% 57% 23% 6% BELGIUM 11% 15% 25% 34% 8% 7%CZECH REPUBLIC 17% 18% 31% 24% 9% DENMARK 15% 14% 27% 28% 13% FINLAND 12% 32% 14% 27% 14% FRANCE 7% 26% 28% 26% 10% 5% GERMANY 33% 30% 21% 10% GREAT BRITAIN 12% 16% 31% 26% 11% ITALY 23% 29% 29% 16% NETHERLANDS 8% 20% 16% 31% 18% 7% NORWAY 18% 31% 36% 8% POLAND 5% 32% 25% 18% 13% 7% PORTUGAL 15% 41% 22% 14% SPAIN 11% 10% 16% 30% 17% 16% SWEDEN 5% 14% 11% 17% 25% 29% SWITZERLAND 55% 8% 24% 7%EURO AVERAGE 5% 20% 26% 25% 15% 8% Thinking about your youngest child, do you buy this child’s video games?
  29. 29. Consumer Study | November 2012 [ 29 ] SUPERVISION EUROPEAN SUMMARYWHETHER CHILD PLAYS GAMES WITH A HIGHER AGE RATINGTHAN THEIR AGE (1/2) (PARENTS OF CHILDREN WHO PLAY GAMES) Youngest child aged 6-9 Child doesn’t play games Don’t know Never Rarely Sometimes Often AUSTRIA 5% 77% 15% BELGIUM 7% 34% 10% 38% 10%CZECH REPUBLIC 16% 29% 17% 35% DENMARK 7% 26% 38% 24% FINLAND 8% 37% 21% 21% 13% FRANCE 5% 60% 13% 16% 6% GERMANY 73% 11% 8% 5% GREAT BRITAIN 7% 47% 9% 25% 9% ITALY 41% 15% 26% 13% NETHERLANDS 45% 25% 19% NORWAY 38% 40% 15% POLAND 46% 38% 9% PORTUGAL 9% 37% 29% 17% 8% SPAIN 45% 30% 16% 7% SWEDEN 6% 26% 26% 41% SWITZERLAND 56% 23% 8% 13%EURO AVERAGE 45% 23% 20% 6% Does your youngest child ever play video games at home which have a higher age rating than their age?
  30. 30. Consumer Study | November 2012 [ 30 ] SUPERVISION EUROPEAN SUMMARYWHETHER CHILD PLAYS GAMES WITH A HIGHER AGE RATINGTHAN THEIR AGE (2/2) (PARENTS OF CHILDREN WHO PLAY GAMES) Youngest child aged 10-15 Child doesn’t play games Don’t know Never Rarely Sometimes Often AUSTRIA 58% 29% 8% BELGIUM 9% 40% 13% 29% 6%CZECH REPUBLIC 8% 17% 19% 48% 7% DENMARK 5% 21% 19% 34% 21% FINLAND 6% 23% 17% 40% 14% FRANCE 5% 41% 19% 22% 11% GERMANY 47% 16% 31% GREAT BRITAIN 19% 34% 37% 7% ITALY 25% 23% 41% 10% NETHERLANDS 32% 9% 40% 13% NORWAY 44% 23% 23% 8% POLAND 22% 10% 17% 29% 18% PORTUGAL 19% 17% 52% 8% SPAIN 36% 16% 32% 13% SWEDEN 8% 17% 17% 33% 21% SWITZERLAND 67% 15% 11% 6%EURO AVERAGE 33% 20% 31% 10% Does your youngest child ever play video games at home which have a higher age rating than their age?
  31. 31. Consumer Study | November 2012 [ 31 ] SUPERVISION EUROPEAN SUMMARYUSE OF PARENTAL CONTROLS(PARENTS OF CHILDREN WHO PLAY GAMES) % of parents using parental control settings to limit what their youngest child can access on their games consoles CHILDREN AGED CHILDREN CHILDREN 5 OR UNDER AGED 6-9 AGED 10-15 AUSTRIA 26% 22% 45% BELGIUM 15% 19% 16% CZECH REPUBLIC 9% 35% 24% DENMARK 7% 9% 7% FINLAND 7% 17% 17% FRANCE 18% 23% 36% GERMANY 16% 40% 37% GREAT BRITAIN 31% 41% 29% ITALY 35% 27% 34% NETHERLANDS 22% 15% 12% NORWAY 25% 16% 12% POLAND 38% 40% 38% PORTUGAL 28% 60% 33% SPAIN 15% 29% 38% SWEDEN 2% 18% 11% SWITZERLAND 28% 60% 49% EURO AVERAGE 20% 29% 27% Do you use ‘parental control’ settings to limit what your youngest child can access on their games consoles?
  32. 32. [ 32 ]PEGI RATING SYSTEM
  33. 33. Consumer Study | November 2012[ 33 ] PEGI RATING SYSTEM EUROPEAN SUMMARYAWARENESS OF PEGI SYMBOLS (ALL ONLINE RESPONDENTS) Aware of PEGI age rating symbols Aware of PEGI content symbols Euro Average: 51% Euro Average: 33% FRANCE 72% NETHERLANDS 61% FINLAND 63% FINLAND 56% NORWAY 59% PORTUGAL 44% SWITZERLAND 56% BELGIUM 39% POLAND 56% SPAIN 35% DENMARK 55% AUSTRIA 35% PORTUGAL 54% FRANCE 33% SPAIN 53% NORWAY 33% NETHERLANDS 51% SWITZERLAND 33% BELGIUM 51% POLAND 30% GREAT BRITAIN 50% ITALY 28% ITALY 46% SWEDEN 25% SWEDEN 45% DENMARK 23% AUSTRIA 45% GREAT BRITAIN 22% GERMANY 34% GERMANY 18%CZECH REPUBLIC 28% CZECH REPUBLIC 16%EXTENT TO WHICH THE SYMBOLS ARE... PEGI AGE RATING SYMBOLS PEGI CONTENT SYMBOLS (EURO AVERAGE) (EURO AVERAGE) 86% 89% 90% 85% Clear Useful Clear Useful % NET Fairly/Very Before today, were you aware of any of the following rating symbols?
  34. 34. Consumer Study | November 2012 EUROPEAN SUMMARY PEGI RATING SYSTEM [ 34 ]% AGREE THAT PEGI RATING SYSTEM SHOULD APPLY TO...(ALL ONLINE RESPONDENTS) APP GAMES SOCIAL NETWORK GAMES Euro Average: 66% Euro Average: 66% 75% FINLAND 75% 74% ITALY 74% 72% FRANCE 74% 71% GREAT BRITAIN 71% 71% NORWAY 71% 70% POLAND 70% 69% SPAIN 70% 68% PORTUGAL 70% 68% NETHERLANDS 68% 62% GERMANY 61% 62% DENMARK 60% 62% SWITZERLAND 59% 59% BELGIUM 61% 60% AUSTRIA 60% 56% SWEDEN 57% 56% CZECH REPUBLIC 54%HOW THE AGE RATING SYSTEM FOR VIDEOGAMES SHOULDCOMPARE TO MOVIES (ALL ONLINE RESPONDENTS - EURO AVERAGE) % AGREE WITH STATEMENT THE MOST The age rating system for videogames should be stricter overall 24% than that used for movies The age rating system for videogames and movies should be 48% equally strict The age rating system for movies should be stricter overall than 4% that used for videogames 23% Don’t know/none of these Do you think the PEGI rating system should also apply to games available as apps or on social network sites? Can you indicate which of the following statements on age ratings you agree with most?
  35. 35. [ 35 ]APPENDIX:MARKET SUMMARY INFOGRAPHICS
  36. 36. Consumer Study | November 2012 [ 36 ] SUMMARY AustriaOVERVIEW OF GAMING PERCEPTIONS OF GAMING 42% Very interested Fairly interested Not at all interested Not very interested Don’t know of the online population aged 16 to 64 years old in Austria have played a game in the past 12 months 8% 16% 56% 44% 45% 30% TYPES OF GAMES PLAYED: BY AGE AND GENDERANY Video Gaming 36% 42% 75% 75% 24% 44% Not very/at all interested Fairly/very interested 24% 21% 52% ANY Packaged 18% 11% TOP 3 WORDS ASSOCIATED WITH GAMING 8% 20% ALL ONLINE GAMERS 35% ANY Apps 13% TOTAL 34% 1 Fun 36% 55% 8% Males 16-34 34% Males 35-64 2 Entertaining 31% 51% 59% ANY Online 29% Females 16-34 32% 3 Good at providing escapism 30% 39% 21% Females 35-64GAMING AND THE FAMILY PEGI RATING SYSTEM 42% of parents have children who play games 45% 35% 35% Play games with aware of PEGI age rating aware of PEGI content 34% their children symbols symbols Parents 7% Dont play games 66% Non parents 55% with their children Their children 60% dont play games agree PEGI ratings should apply to app games EFFECT OF GAMES ON CHILDREN: 60% PARENTS OF CHILDREN WHO PLAY GAMES agree PEGI ratings should apply to games on social More No difference Less Dont know network sites Have fun 94% 2% % AGREE WITH STATEMENT THE MOST Competitive 66% 23% 9% The age rating system for videogames should be stricter Develop skills 59% 15% 20% 25% overall than that used for movies Creative 51% 34% 7% The age rating system for videogames and movies 51% Spend time alone 30% 22% 42% should be equally strict Informed 22% 45% 11% The age rating system for movies should be stricter 4% overall than that used for videogames Aggressive 21% 32% 45% Social 18% 31% 36% 20% Don’t know
  37. 37. Consumer Study | November 2012 [ 37 ] SUMMARY BelgiumOVERVIEW OF GAMING PERCEPTIONS OF GAMING 53% Very interested Fairly interested Not at all interested Not very interested Don’t know of the online population aged 16 to 64 years old in Belgium have played a game in the past 12 months 11% 19% 54% 46% 44% 25% TYPES OF GAMES PLAYED: BY AGE AND GENDERANY Video Gaming 45% 53% 77% 69% 30% 65% Not very/at all interested Fairly/very interested 40% 26% 47% ANY Packaged 24% 28% TOP 3 WORDS ASSOCIATED WITH GAMING 15% 15% ALL ONLINE GAMERS 25% ANY Apps 13% TOTAL 20% 1 Entertaining 35% 56% 7% Males 16-34 41% Males 35-64 2 Fun 33% 58% 58% ANY Online 34% Females 16-34 54% 3 Competitive 31% 42% 31% Females 35-64GAMING AND THE FAMILY PEGI RATING SYSTEM 62% of parents have children who play games 51% 39% 37% Play games with aware of PEGI age rating aware of PEGI content 36% their children symbols symbols Parents Dont play games 24% 64% Non parents 36% with their children Their children 59% dont play games agree PEGI ratings should apply to app games EFFECT OF GAMES ON CHILDREN: 61% PARENTS OF CHILDREN WHO PLAY GAMES agree PEGI ratings should apply to games on social More No difference Less Dont know network sites Have fun 66% 18% 9% % AGREE WITH STATEMENT THE MOST Competitive 53% 29% 8% The age rating system for videogames should be stricter Spend time alone 51% 31% 11% 21% overall than that used for movies Develop skills 51% 28% 11% The age rating system for videogames and movies 47% Creative 39% 29% 22% should be equally strict Aggressive 32% 50% 8% The age rating system for movies should be stricter 5% overall than that used for videogames Informed 19% 49% 21% Social 17% 29% 47% 27% Don’t know

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