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[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
[2013] Digital Collectible Card Games - Casual Games Sector Report
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[2013] Digital Collectible Card Games - Casual Games Sector Report

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+ Info: http://www.casualgamesassociation.org/

+ Info: http://www.casualgamesassociation.org/

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  • 1. Digital Collectible Card Games 2013C ASUAL GAMES SEC TOR REPORT
  • 2. Online card games thatinvolve card collecting,deck building, andoften a competitivebattle mechanic.What aredigital collectiblecard games?What advantages do digital cardgames have over physical card games?1. Playable on all gaming platforms:console, mobile and social gamingplatforms.2. No production costs ofphysical cards.3. Digital collectible card games allowplayers to learn via computertutorial, find opponents online, andplay asynchronously, makinglearning and multiplayer optionsmore accessible for solo players.
  • 3. Digital Collectible Card Games 2013  CASUAL GAMES ASSOCIATIONdigital collectible card game revenues — north america (millions)2008 2009 2010 2011 2012 2013E 2014E 2015E0204060ectible Card Games - Worldwide% Digital % Physical2.0% 98.0%4.0% 96.0%9.7% 90.3%18.0% 82.0%25.0% 75.0%29.4% 70.6%Digital - North Americamerica$595.15 $607.3$618.91 $644.7$617.11 $683.4$582.77 $710.7$543.75 $725.0$511.21 $723.901002003004005006007008002010 2011 2012 2013E 2014E 2015Edigital gamesphysical gamesDIGITALCOLLECTIBLECARD GAMESGrowth of the GenreDigital gamesrepresent anincreasing percentageof the collectiblecard game market.digital vs. physical collectible card games — worldwide (% of total revenue)2008 2009 2010 2011 2012 2013E 2014E 2015E020406080100ollectible Card Games - Worldwide% Digital % Physical2.0% 98.0%4.0% 96.0%9.7% 90.3%18.0% 82.0%25.0% 75.0%29.4% 70.6%Digital - North AmericaAmerica1 $595.15 $607.3800digital gamesphysical gamesDigital card gamesrevenues growexponentially overfrom 2010 to 2015E.
  • 4. The PlayersDigital card game players skew slightly youngerthan their physical counterparts. However, playersof both game types are younger and more heavilymale dominated compared to other genres.051015202010 2011 2012 2013e 2014e 2015e0246810digital audience size, U.S. (millions)Demographics of U.S. Digital Collectible Card Gamerconsole game average playerMaleage 37Source:ESA2011overall social gamesFemaleages 35-44digital collectible card gamesaverage age 21.5Demographics (Worldwide)Average Age Male Female Example PublisherCasino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/PlaytikaOverall Social Games 35 to 44 years old FemaleFemale12.4%Demographics (Worldwide)Average Age Male Female Example PublisherCasino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/PlaytikaOverall Social Games 35 to 44 years old FemaleMale87.7%physical collectible card gamesaverage age 23.2Demographics (Worldwide)Average Age Male Female Example PublisherCasino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/PlaytikaOverall Social Games 35 to 44 years old FemaleFemale15.9%Demographics (Worldwide)Average Age Male Female Example PublisherCasino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/PlaytikaOverall Social Games 35 to 44 years old FemaleMale84.1%
  • 5. Digital Collectible Card Games 2013  CASUAL GAMES ASSOCIATIONThe PayersHow Digital Collectible Card Games are MonetizedGames are generally monetized throughthe sale of starter decks, prebuilt decks,individual cards, booster packs, andonline competition passes.Digital collectible card games average aconversion rate to paying user between1% and 3% like Berserk: The Catacylsm orBloodRealm and 7% to 10% for client orbrowser based games such Duels of thePlaneswalkers.ARPPU for digital collectible card games, U.S. 2012Physical Digital$26.80$32.98DIGITALCOLLECTIBLECARD GAMESDigital collectiblecard games averagea conversion rateto paying userbetween 1% and 3%
  • 6. Notable Developersand PublishersNewcomers dominate online and mobileplatforms: In the absence of traditionalIP holders, small innovative card gamepublishers have managed to build aloyal following.popular online card games*(percentage, U.S.)Percentage (%)Clash of the Dragons 12.9%Battle Cards 10.6%Tyrant 9.9%Titans vs. Olympians 8.9%Castlewars 8.1%Arena 9 6.4%Elements 6.1%Kongai 5.9%Kard Combat 5.7%Heroes Blade 5.5%FMA Battle 4.2%Godfield 4.1%Mytheria 4.0%The Necronomicon 4.0%Eredan iTCG 3.7%0 3 6 9 12 15Clash of the DragonsBattle CardsTyrantTitans vs. OlympiansCastlewarsArena 9ElementsKongaiKard CombatHeroes BladeFMA BattleGodfieldMytheriaThe NecronomiconEredan iTCG5th Planet GamesClash of the DragonsFantasy, digital collectiblecard game. Available onFacebook and Kongregate.Fight My Monster!Fight My Monster!Digital trading card game forpre-teens.SynapseTyrantSci-fi, digital MMO card game.Available on Facebook andKongregate.*Based on consumer survey of digital collectible card game players as to which games they have played in the last 6 months.
  • 7. Digital Collectible Card Games 2013  CASUAL GAMES ASSOCIATIONSOCIALGAMES0 10 20 30 40 50 60Desktop/laptop computeriPhoneWiiPlayStationNintendo DSXbox 360iPadAndroid phoneKindle FireGalaxy Tab AndroidNookBlackBerry phoneBlackBerry PlayBookOthercollectible card game device usage*(percentage, U.S.)PC and iPhone are the mostpopular devices among cardgamers as the iPad trailsbehind the major consoles.DIGITALCOLLECTIBLECARD GAMESRISE OF MOBILE COLLECTIBLE CARD GAMESMobile collectible card games exploded in popularity in Asiain 2010 and 2011 and continue to top the charts on GREEand DeNA. Notable examples are DeNA’s Rage of Bahamut andFantasica, as well as Konami’s Dragon Collection.*Based on consumer survey of digital collectible card game players as to which devices they use to play digital card games.
  • 8. ARPPUAverage Revenue per Paying User.ARPUAverage Revenue per User.CONVERSION RATEThe number or percentage of users that have shifted fromnonpaying to a paying status.DAILY ACTIVE USERS (DAU)The number of unique users that have used an applicationat least once over the course of a day.DIGITAL COLLECTIBLE CARD GAMESOnline card games that involve card collecting, deckbuilding, and often a competitive battle mechanic. Gamesare generally monetized through the sale of prebuilt decks,boosters, and online competition passes.MONTHLY ACTIVE USERS (MAU)The number of unique users that have used an applicationat least once over the course of a month.Key TerminologyABOUT THE CASUAL GAMES ASSOCIATIONWhen it comes to the health of your business, the morethings that work together, the better. Which is why theCasual Games Association is a critical portion of thesuccess of your company and the industry as a whole.It means that you and your team have access to cuttingedge educational resources and are connected tothousands of other game industry professionals, membersof the press and service providers around the globe.Learn more at http://www.casualgamesassociation.org/For press inquiries, please emailjessica@casualgamesassociation.orgLearn more about the games industry with thebest speakers, networking, lectures and data tohelp you succeed in a crowded market atCasual Connect Asia: May 21-23, 2013Casual Connect USA: July 30-Aug 1, 2013Casual Connect Kyiv: Oct 23-25, 2013Casual Connect Europe: Feb 2014Join us at Casual Connect Asia to learnmore about the emerging games market.May 21-23, 2013 in Singapore

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