[2012] Casual Games Association - Casino Social Games Report 2012

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Els Social Casino Games són aquells videojocs que recreen els populars jocs de casino, com el Pòquer, les Ranures, els Jocs de Taula o el Bingo, en Plataformes Socials. Aquests videojocs representen, …

Els Social Casino Games són aquells videojocs que recreen els populars jocs de casino, com el Pòquer, les Ranures, els Jocs de Taula o el Bingo, en Plataformes Socials. Aquests videojocs representen, ni més ni menys, que el 25% de tota l’audiència dels Social Games (Jocs Socials).

Zynga Poker

Quin és el perfil del jugador? El perfil més habitual dels Social Games coincideix amb el dels Casual Games, és a dir, un dona d’entre 35 i 44 anys. Segons l’estudi recent de Casual Games Association, l’edat mitja dels videojogadors dels Casino Social Games és del 37,8 anys, amb predomini del sexe femení (55,9%). Si ho analitzem amb més detall, en la categoria Poker Games (videojocs dedicats al Pòquer), hi ha un clar predomini del jugador masculí (71%) envers al jugador femení (29%). En quan a la categoria Slots Games (videojocs de Ranures) el predomini és del sexe femení amb un 60,4% de l’audiència.

Els Casino Social Games suposen una font d’ingressos molt important dins dels Social Games, amb una Conversion Rate (Ràtio de Conversió) d’entre el 2% i 3,5% depenen del subgènere.

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  • 1. Social Casino Gaming 2012C a sual G ame s Sec tor Rep or t
  • 2. What aresocial casinogames? Social casino games are: Games that recreateWhat makes social casino gamesspecial? popular casino games1.  asy transition from computer to E mobile gaming: offering the same like poker, slots, table games, and bingo on a user experience as video slots and video poker.2.  amiliar game mechanics lead to F short learning curve and easy adoption for social gamers. social platform.3.  ub-genres poker, casino, S and slots generate 1.6 to 2x the ARPPU of the overall social category.4.  ocial casino games also thrive in S key markets where real-money gambling is legal.
  • 3. Dec 2011 Dec 2011 Jan 2012 Jan 2012 Feb 2012 Feb 2012 Mar 2012 Mar 2012 Apr 2012 Apr 2012 May 2012 May 2012 Jun 2012 Jun 2012 Jul 2012 Jul 2012 Aug 2012 Aug 2012 Fast growth of social social games growth. casino segment drives 0 100 200 30030% 0 5% 10% 15% 20% 25% 30% 0 100 200 300 400 500 600 700 May 2010 May 2010 800 Asia Jun 2010 Jun 2010 Jul 2010 Jul 2010 Aug 2010 Aug 2010 Sep 2010 Sep 2010 Oct 2010 Oct 2010 Nov 2010 Nov 2010 Europe social games Dec 2010 Dec 2010 social casino percentage Jan 2011 Jan 2011 Feb 2011 Feb 2011 Growth of the Genre social casino games Mar 2011 Mar 2011 Apr 2011 Apr 2011 May 2011 May 2011 Jun 2011 Jun 2011 North America Jul 2011 Jul 2011 Aug 2011 Aug 2011 Sep 2011 Sep 2011 Oct 2011 Oct 2011 Nov 2011 Nov 2011 Latin America Dec 2011 Dec 2011 Jan 2012 Jan 2012 Feb 2012 Feb 2012 Mar 2012 Mar 2012 Apr 2012 Apr 2012 May 2012 May 2012 Jun 2012 World Jun 2012 Jul 2012 Jul 2012 Rest of the Games social casino Aug 2012 Aug 2012 social casino audience vs. social gaming audience—worldwide (MUU) (millions) Social Casino Gaming Report 2012  Ca s ua l G a m e s A s s o c i at i o n 1 2 3 4 5 6 7 8
  • 4. The Players overall social games How does the average social casino gamer Female compare to the average social gamer? ages 35-44 Demographics (Worldwide) casino games poker games slots gamesxampleoubleDown Casinoexas HoldEm Poker otomania Publisher Caesar’s/Playtika Demographics (Worldwide) IGT/DoubleDown Interactive Games Zynga Casino Poker Games Slots Games Average Age average age 37.8 years old 27.3 years old 40.9 years old Overall Social Games 35 to 44 years old Male 44.1% 71.0% 39.6% Female 55.9% 29.0% 60.3% Female Example DoubleDown Casino Texas HoldEm Poker Slotomania Publisher IGT/DoubleDown Interactive Zynga Caesar’s/Playtika 37.8 Demographics (Worldwide) Casino Games Poker Games Slots Games Average Age 37.8 years old 27.3 years old 40.9 years old Overall Social Games 35 to 44 years old Male 44.1% 71.0% 39.6% Female 55.9% 29.0% 60.3% Female Example DoubleDown Casino Texas HoldEm Poker Slotomania Publisher Zynga Caesar’s/Playtika Demographics (Worldwide) IGT/DoubleDown Interactive Games Casino Poker Games Slots Games Average Age average age 37.8 years old 27.3 years old 40.9 years old Overall Social Games 35 to 44 years old Male 44.1% 71.0% 39.6% Female 55.9% 29.0% 60.3% Female Example DoubleDown Casino Texas HoldEm Poker Slotomania Publisher IGT/DoubleDown Interactive Zynga Caesar’s/Playtika 27.3 Demographics (Worldwide) Casino Games Poker Games Slots Games Average Age 37.8 years old 27.3 years old 40.9 years old Overall Social Games 35 to 44 years old Male 44.1% 71.0% 39.6% Female 55.9% 29.0% 60.3% Female Example DoubleDown Casino Texas HoldEm Poker Slotomania Publisher Zynga Caesar’s/Playtika Demographics (Worldwide) IGT/DoubleDown Interactive Games Casino Poker Games Slots Games Average Age average age 37.8 years old 27.3 years old 40.9 years old Overall Social Games 35 to 44 years old Male 44.1% 71.0% 39.6% Female 55.9% 29.0% 60.3% Female Example DoubleDown Casino Texas HoldEm Poker Slotomania Publisher IGT/DoubleDown Interactive Zynga Caesar’s/Playtika 40.9 44.1% 55.9% 71.0% 29.0% 39.6% 60.4% Male Female Male Female Male Female Audience Size example example example Audience Size Worldwide DoubleDown Casino Texas HoldEm Poker 2012E 183.3 Slotomania 2013E 209.9 publisher publisher 2014E 234.8 publisher 2015E 246.2 IGT/DoubleDown Interactive Zynga Caesars/Playtika Audience Size U.S. Casino and Slots skew slightly older than overall social games, (millions) 2012E 25.85 but Poker is a young, male-dominated audience. 2013E 27.09 2014E 27.40 2015E 27.92 audience size (millions) Audience Size U.K. worldwide audience size (millions) (millions) 40 2012E 6.13 250 U.S. 2013E 6.96 2014E 7.14 35 2015E 7.08 200 30 U.K. Audience Size Australia 25 (millions) 2012E 2.15 150 2013E 2.68 20 Australia 2014E 2.91 2015E 2.95 100 15 10 South Africa Audience Size South Africa (millions) 2012E 0.91 50 5 2013E 1.41 2014E 1.74 2015E 1.90 0 0 2012e 2013e 2014e 2015e 2012e 2013e 2014e 2015e 30
  • 5. The Payers social casino GamesHow Social Casino Games are MonetizedThe U.S. is the largest market for social casino gaming Revenue Models:even though real-money gambling is not legal. Instead,the U.S. monetizes by selling in-game currency that 1. Slotsallows players enter tournaments, increase chances of Players purchase coins forwinning, and extend gameplay. additional and higher stakes spins. Slotomania by Playtika encourages players to risk moreU.S. ARPPU august 2012 coins per spin by offering extra experience points for higher $78.42 wagers. 2. Poker  As a skill-based game, poker requires differentiation to $38.56 accommodate all players. Texas HoldEm Poker by Zynga has several tables organized by skill level and stakes. Serious players $10.18 by chips to play with other serious players without taking the time to earn money in the Slots Overall Mobile game, while less skilled players Social Gaming buy chips to extend game play. Gaming 3.Bingo In Bingo Bash by BitRhymes,Social casino games average players earn experience for eacha conversion rate between 2% game they play, which unlocks bingo rooms, collectible items,and 3.5% in the U.S. depending and the ability to participate inon the sub-genre. tournaments. Players can also purchase game coins to buy in-game items like power ups and custom daubers. Social Casino Gaming Report 2012  Ca s ua l G a m e s A s s o c i at i o n
  • 6. Notable Developersand PublishersZynga Caesars/playtika>  ncreased social casino gaming offerings this I >  cquired by Caesars Interactive A year with the releases of Zynga Slingo and Entertainment in May 2011. Zynga Bingo. >  nown for its slots game Slotomania, which K>  eveloping real-money poker game for release D grossed over $13MM worldwide revenue in in the first half of 2013. August on Facebook alone.>  urrently owns three of the top four most C >  lotomania reached #1 top grossing app on S popular social casino games on Facebook iPhone, iPad and Android. with Zynga Slingo, Texas HoldEm Poker, and Zynga Bingo.>  obile social casino games Poker by Zynga M wms industries and Slots by Zynga. >  eamed with Large Animal Games to release T Lucky Cruise Slots in January 2012. >  aunched subsidy Williams Interactive LIGT/DoubleDown Interactive to focus on the social casino market in>  cquired by IGT in January 2012. A June 2012.>  opular Facebook offering, DoubleDown P >  illiams Interactive independently released W Casino, generates $10.3MM worldwide Jackpot Party Casino on Facebook and has revenue in August. 2MM monthly active users today.>  oubleDown Slots on iOS, a top 25 D >  uns Jackpot Party Casino, a real-money R grossing app. online casino launched in 2010 in the UK.Notable Developers and PublishersZynga http://company.zynga.com/IGT/DoubleDown Interactive http://doubledowninteractive.com/Caesars/Playtika http://www.playtika.comWMS Industries http://www.williamsinteractive.com/
  • 7. socialRevenue Social casino GAMES Games revenues by individual market (billions) 2012e 2013e $1.2 2014e $1.2 2015e $1.0 $1.0 $0.8 $0.8 $0.6 $0.6 $0.4 $0.4 $0.2 $0.2 0 Asia Europe North America Latin America Rest of the World 0 Asia Europe North America Latin America Rest of the World $3.0 revenues by region (billions) $3.0 $2.5 $2.5 $2.0 $2.0 $1.5 $1.5 $1.0 $1.0 $0.5 $0.5 0 Worldwide US 0 Worldwide US Social Casino Gaming Report 2012  Ca s ua l G a m e s A s s o c i at i o n
  • 8. Key TerminologyARPPU Poker GamesAverage Revenue Per Paying User. Social casino sub-genre that offers the popular card game poker in its many variations (e.g. Poker by Zynga).ARPUAverage Revenue per User. Real-Money Game Social casino game that wagers actual currency and givesCasino Games the player the possibility of cashing out, similar to onlineSocial casino sub-genre that recreates the casino gambling.experience, including many casino games in one(e.g. DoubleDown Casino). Slots Games Social casino sub-genre using a direct translation of videoConversion Rate slots adapted for social gaming platforms (e.g. Slotomania).The number or percentage of users that have shifted fromnonpaying to a paying status. Social Casino Games Games that simulate a casino experience like poker, slots,Daily Active Users (DAU) table games, and bingo. These games take place on a socialThe number of unique users that have used an application platform like Facebook or a mobile device.at least once over the course of a day. Other Table Card GamesMonthly Active Users (MAU) A sub-genre of other table card games within socialThe number of unique users that have used an application casino gaming, such as baccarat and blackjackat least once over the course of a month. (e.g. Blackjack Madness). About the Casual Games Association For press inquiries, please email jessica@casualgamesassociation.org When it comes to the health of your business, the more things that work together, the better. Which is why the Casual Games Association is a critical Learn more about the games industry portion of the success of your company and the industry as a whole. It with the best speakers, networking, means that you and your team have access to cutting edge educational lectures and data to help you succeed resources and are connected to thousands of other game industry in a crowded market at professionals, members of the press and service providers around the globe. Casual Connect Europe: Feb 12-14, 2013 Learn more at http://www.casualgamesassociation.org/ Casual Connect Asia: May 21-23, 2013 Casual Connect USA: July 30-Aug 1, 2013 Casual Connect Kyiv: October 2013