Akamon - Casual Connect 2014
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Akamon - Casual Connect 2014

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+ Info: http://www.akamon.com

+ Info: http://www.akamon.com

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Akamon - Casual Connect 2014 Presentation Transcript

  • 1. A little bit on Akamon before we deal with Mobile
  • 2. 2013 E
  • 3. Our Opportunity: focus where everybody else isn´t Focus in Latam and South Europe markets N.America $1,146 LatAM $320 Europa $661 Asia $100 Oceania $273 - Competitive intensity +
  • 4. July 2011 FOUNDATION =+ May 2013 + 2,2 Million € FIRST ROUND OF INVESTMENT = March 2012 Sept. 2012
  • 5. Launch of portals October 2011 March 2012 Sept. 2012 PLATFORM DIVERSIFICATION 17th FB Game 1st Mobile Game 1st Android Game May 2013 INTERNATIONALIZATION: August 2013 October 2013 First FB Game February 2012 March 2012 Sept. 2012 October 2012
  • 6. Our games are…
  • 7. Acquire with Local, Monetize with Casino/Bingo Local Traditional games Global Casino games HIGH TRAFFIC -- HIGH TRAFFIC – HIGH MONETIZATION CROSS-SELL UP-SELLLOW MONETIZATION ***For illustrative purposes only
  • 8. Social features of our games Make friends and compete Private chat, rooms and table Bazar store: create your own avatarTournaments Earn awards and bonuses Offer chips to your friends
  • 9. Portfolio of Facebook games
  • 10. Play the former Mobile Blackjack with a full Social integration and travel throughout the best Casinos in the main cities of the world Play and make new friends with the best social bingo Portfolio of Mobile apps
  • 11. Strategy: how we planned to do it International diversification A “wide” product strategy Business model diversification Local & Global Focus in Latam and South Europe A multichannel strategy Platforms diversification A high value distribution network
  • 12. OK, enough philosophy, how dit it go ?
  • 13. Financial Performance: execution International: every new country grows faster than the previous one Consistent 4% to 7% MoM revenue growth over 30 months Be profitable multichannel Every new platform grows faster than the previous one 10% EBITDA Margin on Net Revenue, Operating positive cash-flow €
  • 14. Jan ‘12 Dec ‘13 4M 17M Traffic evolution Acquisition KPI’s Jan ‘12 Dec ‘13 87K 743K Registers evolution Conversion rate (Register / Traffic) 4% Jan ‘12 Dec ‘13 7K 20K FTD evolutionConversion rate (FTD / Registered) 3% +325% +186% +590%
  • 15. Retention KPI’s ARPPU Jan ‘12 Dec ‘13 20% 10% Monthly Churn on retention users Jan ‘12 Dec ‘13 33K 51K Paying Users (PU) +55% Jan ‘12 Dec ‘13 341K DAU Evolution +414% 0,14€ One of the highest in industry 44K ARPDAU
  • 16. International Diversification Jan 13 Dec 13 0,7M 1,4M LATAM 2013 Jan 13 Dec 13 600k 850k SOUTH EUROPE 2013+100% SOUTH EUROPE 2013 +33% 2M MAU Focus in Latam and South Europe
  • 17. Jan ‘12 Dec ‘13 24% 60% % PU out of Spain Jan ‘12 Dec ‘13 38% 75% % FTDs out of Spain International Diversification Jan ‘12 Sept ‘13 14% 45% % Revenue out of Spain  Spain remains our main market despite impressive growth of our other targeted markets (Latam, south of Europe…)  However, a majority of Non- Spain FTDs suggests a more diversified revenue in the future
  • 18. Great people bring money and glory, not the other way around We work hard and the world notices
  • 19. So, Akamon won, right ?
  • 20. Well, maybe not just yet ?
  • 21. How deep in the Mobile effect on the Social Casino Industry ?
  • 22. Is this a deal for the industry or an evolution ?
  • 23. Social Casino Gaming companies will have to re-hire part of their teams…
  • 24. Rethink Marketing from scratch
  • 25. This will create new winners….
  • 26. And it will also leave casualties….
  • 27. How do we plan avoiding be one of the dead bodies ?
  • 28. Specific commitments….
  • 29. Facebook IOS/ Android Jogo do Bicho Blackjack Roulette Empire Suite Lotería Mexicana IOS Blackjack Android Player suite IOS Slots Android & IOS New Poker … New platforms New verticals Focus on Mobile Platforms at the outset Akamon will continue to develop a multichannel strategy along with a deep offering of new games in all platforms, with emphasis on mobile Games Pipeline New markets opportunities Social sport betting Gambling
  • 30. Mexican Lottery (web and FB) Videoslots on Mobile At Akamon we now develop with Mobile in mind
  • 31. Accelerate platform diversification We move and adapt to our users’ changing platform preferences, and work to offer them a multichannel experience Jan ‘12 Dec ‘13 11% % Revenue non-portal 0% Jan ‘12 Dec ‘13 87k 23% % FTDs non-portal 0%
  • 32. So, will it work ?