A little bit on
Akamon before
we deal with
Mobile
2013 E
Our Opportunity: focus where everybody else isn´t
Focus in Latam and South Europe markets
N.America
$1,146
LatAM
$320
Euro...
July
2011
FOUNDATION
=+
May
2013
+ 2,2 Million €
FIRST ROUND OF INVESTMENT
=
March
2012
Sept.
2012
Launch of portals
October
2011
March
2012
Sept.
2012
PLATFORM DIVERSIFICATION
17th FB
Game
1st Mobile
Game
1st Android
Gam...
Our games are…
Acquire with Local, Monetize with Casino/Bingo
Local
Traditional
games
Global
Casino games
HIGH TRAFFIC
--
HIGH TRAFFIC – ...
Social features of our games
Make friends and compete Private chat, rooms and table
Bazar store: create your own avatarTou...
Portfolio of Facebook games
Play the former
Mobile Blackjack
with a full Social
integration and
travel throughout
the best Casinos
in the main cities ...
Strategy: how we planned to do it
International
diversification
A “wide” product
strategy
Business model diversification
L...
OK, enough
philosophy,
how dit it go ?
Financial Performance: execution
International: every new country grows
faster than the previous one
Consistent 4% to
7% M...
Jan ‘12 Dec ‘13
4M
17M
Traffic evolution
Acquisition KPI’s
Jan ‘12 Dec ‘13
87K
743K
Registers evolution Conversion
rate (R...
Retention KPI’s
ARPPU
Jan ‘12 Dec ‘13
20%
10%
Monthly Churn on retention users
Jan ‘12 Dec ‘13
33K
51K
Paying Users (PU)
+...
International Diversification
Jan 13 Dec 13
0,7M
1,4M
LATAM 2013
Jan 13 Dec 13
600k
850k
SOUTH EUROPE 2013+100% SOUTH EURO...
Jan ‘12 Dec ‘13
24%
60%
% PU out of Spain
Jan ‘12 Dec ‘13
38%
75%
% FTDs out of Spain
International Diversification
Jan ‘1...
Great people bring money and glory, not the other way around
We work hard and the world notices
So, Akamon
won, right ?
Well, maybe not just yet ?
How deep in
the Mobile
effect on the
Social Casino
Industry ?
Is this a deal for the industry or an evolution ?
Social Casino Gaming companies will have to re-hire part of their teams…
Rethink Marketing from scratch
This will create new winners….
And it will also leave casualties….
How do we
plan avoiding
be one of the
dead bodies ?
Specific commitments….
Facebook
IOS/ Android
Jogo do Bicho
Blackjack
Roulette Empire
Suite
Lotería Mexicana IOS
Blackjack Android
Player suite IO...
Mexican Lottery (web and FB) Videoslots on Mobile
At Akamon we now develop with Mobile in mind
Accelerate platform diversification
We move and adapt to our users’ changing platform preferences, and work to
offer them ...
So, will it
work ?
Akamon - Casual Connect 2014
Akamon - Casual Connect 2014
Akamon - Casual Connect 2014
Akamon - Casual Connect 2014
Akamon - Casual Connect 2014
Akamon - Casual Connect 2014
Akamon - Casual Connect 2014
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Akamon - Casual Connect 2014

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Akamon - Casual Connect 2014

  1. 1. A little bit on Akamon before we deal with Mobile
  2. 2. 2013 E
  3. 3. Our Opportunity: focus where everybody else isn´t Focus in Latam and South Europe markets N.America $1,146 LatAM $320 Europa $661 Asia $100 Oceania $273 - Competitive intensity +
  4. 4. July 2011 FOUNDATION =+ May 2013 + 2,2 Million € FIRST ROUND OF INVESTMENT = March 2012 Sept. 2012
  5. 5. Launch of portals October 2011 March 2012 Sept. 2012 PLATFORM DIVERSIFICATION 17th FB Game 1st Mobile Game 1st Android Game May 2013 INTERNATIONALIZATION: August 2013 October 2013 First FB Game February 2012 March 2012 Sept. 2012 October 2012
  6. 6. Our games are…
  7. 7. Acquire with Local, Monetize with Casino/Bingo Local Traditional games Global Casino games HIGH TRAFFIC -- HIGH TRAFFIC – HIGH MONETIZATION CROSS-SELL UP-SELLLOW MONETIZATION ***For illustrative purposes only
  8. 8. Social features of our games Make friends and compete Private chat, rooms and table Bazar store: create your own avatarTournaments Earn awards and bonuses Offer chips to your friends
  9. 9. Portfolio of Facebook games
  10. 10. Play the former Mobile Blackjack with a full Social integration and travel throughout the best Casinos in the main cities of the world Play and make new friends with the best social bingo Portfolio of Mobile apps
  11. 11. Strategy: how we planned to do it International diversification A “wide” product strategy Business model diversification Local & Global Focus in Latam and South Europe A multichannel strategy Platforms diversification A high value distribution network
  12. 12. OK, enough philosophy, how dit it go ?
  13. 13. Financial Performance: execution International: every new country grows faster than the previous one Consistent 4% to 7% MoM revenue growth over 30 months Be profitable multichannel Every new platform grows faster than the previous one 10% EBITDA Margin on Net Revenue, Operating positive cash-flow €
  14. 14. Jan ‘12 Dec ‘13 4M 17M Traffic evolution Acquisition KPI’s Jan ‘12 Dec ‘13 87K 743K Registers evolution Conversion rate (Register / Traffic) 4% Jan ‘12 Dec ‘13 7K 20K FTD evolutionConversion rate (FTD / Registered) 3% +325% +186% +590%
  15. 15. Retention KPI’s ARPPU Jan ‘12 Dec ‘13 20% 10% Monthly Churn on retention users Jan ‘12 Dec ‘13 33K 51K Paying Users (PU) +55% Jan ‘12 Dec ‘13 341K DAU Evolution +414% 0,14€ One of the highest in industry 44K ARPDAU
  16. 16. International Diversification Jan 13 Dec 13 0,7M 1,4M LATAM 2013 Jan 13 Dec 13 600k 850k SOUTH EUROPE 2013+100% SOUTH EUROPE 2013 +33% 2M MAU Focus in Latam and South Europe
  17. 17. Jan ‘12 Dec ‘13 24% 60% % PU out of Spain Jan ‘12 Dec ‘13 38% 75% % FTDs out of Spain International Diversification Jan ‘12 Sept ‘13 14% 45% % Revenue out of Spain  Spain remains our main market despite impressive growth of our other targeted markets (Latam, south of Europe…)  However, a majority of Non- Spain FTDs suggests a more diversified revenue in the future
  18. 18. Great people bring money and glory, not the other way around We work hard and the world notices
  19. 19. So, Akamon won, right ?
  20. 20. Well, maybe not just yet ?
  21. 21. How deep in the Mobile effect on the Social Casino Industry ?
  22. 22. Is this a deal for the industry or an evolution ?
  23. 23. Social Casino Gaming companies will have to re-hire part of their teams…
  24. 24. Rethink Marketing from scratch
  25. 25. This will create new winners….
  26. 26. And it will also leave casualties….
  27. 27. How do we plan avoiding be one of the dead bodies ?
  28. 28. Specific commitments….
  29. 29. Facebook IOS/ Android Jogo do Bicho Blackjack Roulette Empire Suite Lotería Mexicana IOS Blackjack Android Player suite IOS Slots Android & IOS New Poker … New platforms New verticals Focus on Mobile Platforms at the outset Akamon will continue to develop a multichannel strategy along with a deep offering of new games in all platforms, with emphasis on mobile Games Pipeline New markets opportunities Social sport betting Gambling
  30. 30. Mexican Lottery (web and FB) Videoslots on Mobile At Akamon we now develop with Mobile in mind
  31. 31. Accelerate platform diversification We move and adapt to our users’ changing platform preferences, and work to offer them a multichannel experience Jan ‘12 Dec ‘13 11% % Revenue non-portal 0% Jan ‘12 Dec ‘13 87k 23% % FTDs non-portal 0%
  32. 32. So, will it work ?
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