The How Of Social Media Marketing
<ul><li>THINK  carefully about the audience </li></ul><ul><li>CREATE  a conversation about the brand, then &quot;listen&qu...
Proven Social Media  Marketing Tactics <ul><li>Use social sharing  </li></ul><ul><li>Share quality content </li></ul><ul><...
Proven Social Media  Marketing Tactics <ul><li>Direct Mailers </li></ul><ul><li>Facebook: Like Box widget </li></ul><ul><l...
The Social Marketing Plan
The Set Up <ul><li>Post Images of others working, teaching, student/faculty work </li></ul><ul><li>Detail info section- te...
Connecting  <ul><li>Search and invite others who share the same interest </li></ul><ul><li>Update status with links from o...
Promotion Strategy <ul><li>Add social networks URL on everything  </li></ul><ul><li>Repost summarized version of press rel...
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How to Use Social Media Marketing In Your Business

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Proven Social Media Marketing Tactics
THINK carefully about the audience

CREATE a conversation about the brand, then "listen" to the responses.

ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.

PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.



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How to Use Social Media Marketing In Your Business

  1. 1. The How Of Social Media Marketing
  2. 2. <ul><li>THINK carefully about the audience </li></ul><ul><li>CREATE a conversation about the brand, then &quot;listen&quot; to the responses. </li></ul><ul><li>ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need. </li></ul><ul><li>PROVIDE real-time information </li></ul><ul><ul><li>Inform and educate the audience. </li></ul></ul><ul><ul><li>Encourage them to add commentary to the narrative. </li></ul></ul><ul><ul><li>Respond in a timely manner. </li></ul></ul>
  3. 3. Proven Social Media Marketing Tactics <ul><li>Use social sharing </li></ul><ul><li>Share quality content </li></ul><ul><li>Ask others to follow </li></ul><ul><li>Invite Partners, vendors, clients &customers </li></ul><ul><li>Email signatures </li></ul><ul><li>Cross Promote </li></ul><ul><li>Contact and About Us Page </li></ul>
  4. 4. Proven Social Media Marketing Tactics <ul><li>Direct Mailers </li></ul><ul><li>Facebook: Like Box widget </li></ul><ul><li>Hide Content from Non-likers </li></ul><ul><li>Suggest to Friends </li></ul><ul><li>Add Social Media Badges to Site </li></ul><ul><li>Social Media Directories </li></ul><ul><li>Talk with People who Mention You </li></ul><ul><li>Embed Videos </li></ul>
  5. 5. The Social Marketing Plan
  6. 6. The Set Up <ul><li>Post Images of others working, teaching, student/faculty work </li></ul><ul><li>Detail info section- tell a story – Who,What, Why, & When </li></ul><ul><li>Join Groups </li></ul><ul><li>Post videos </li></ul><ul><li>Write what others are saying </li></ul><ul><li>Send out emails to family, friends, clients… </li></ul>
  7. 7. Connecting <ul><li>Search and invite others who share the same interest </li></ul><ul><li>Update status with links from others </li></ul><ul><li>Post content in notes section </li></ul><ul><li>Post favorite pages on profiles – send owner message </li></ul><ul><li>Start a discussion thread </li></ul><ul><li>Respond to all comments & Leave insightful comments </li></ul>
  8. 8. Promotion Strategy <ul><li>Add social networks URL on everything </li></ul><ul><li>Repost summarized version of press releases </li></ul><ul><li>Content with new people who be interested in showcase </li></ul><ul><li>Offer special discounts to those only on social network site </li></ul><ul><li>Add social networking badges to website </li></ul><ul><li>Ask fans/friends to suggest profile </li></ul><ul><li>Create an event calendar </li></ul>

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