PR Success Tips For All Entrepreneurs

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The Real World of Public Relations & How You Can Be Successful is all covered in this presentation. …

The Real World of Public Relations & How You Can Be Successful is all covered in this presentation.
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* PR Defined & Why is it important
* What PR is Not
* The Benefits of PR
* How public relations is different from / connected to advertising
* Duties of PR

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  • 1. The Real World of Public Relations & Ho You Can Be Success 1 Alease Michelle,Alease Michelle, Personal Branding CoachPersonal Branding Coach www.aleasemichelle.comwww.aleasemichelle.com
  • 2. 2
  • 3. Who is this course for: 3
  • 4. Today 4  PR Defined & Why is it important  What PR is Not  The Benefits of PR  How public relations is different from / connected to advertising  Duties of PR
  • 5. 5 https://www.youtube.com/watch?v=QW3smAWJJPw
  • 6. PR Defined6
  • 7. Public relations plays a vital role in delivering the fashion message to consumers through media coverage. $25,000 – $4 million /month November 2010 | By Tim Dyson 7
  • 8. Public Re latio ns is…  Sources of Unbiased Information  Goal is to influences public opinion and control public image 8
  • 9. Why Is Public Relations Important?  Shapes public opinion  Delivers a positive message  Deals with crisis control  Public opinion affects a fashion company’s success or failure  Complexity of public relations  No image = bad image 9
  • 10. The Benefits of Public Relations  Reinforcing who you are and what you do.  Lets people know you exist  Publicizing a specific project or event  Enhancing your company’s image and reputation  Go to person – Expert in your industry 10
  • 11. Name a fashion product that you would not purchase do to the brand’s image. Explain your answer. Question 11
  • 12. What PR is Not12
  • 13. PR is not MARKETING action or business of promoting and selling products or services PR is not ADVERTISING activity or profession of producing advertisements for commercial products or services 13
  • 14. 14
  • 15. 15 PR – WIN/WIN Partnership 1. Journalists has too much to do and not enough time to do it 2. PR person steps in and offer assistance by providing journalists with ideas, information, interviews 3. Journalists chooses – use as is or reworks it 4. No cost to the PR person 5. Journalists has a story and more time
  • 16. DUTIES OF ADUTIES OF A PRPR16 • Write and distribute press releases • Speech writing • Write pitches (less formal than press releases) about a firm and send them directly to journalists • Create and execute special events designed for public outreach and media relations • Conduct market research on the firm or the firm’s messaging • Expansion of business contacts via personal networking or attendance and sponsoring at events • Copy writing and blogging for the web (internal or external sites) • Crisis public relations strategies
  • 17. CAREERCAREER TITLESTITLES17 • MARKETING COORDINATOR • ACCOUNT MANAGER • EMAIL MARKETING COORDINATOR • ASSOCIATE BRAND MANAGER • ASSOCIATE MARKETING ANALYST • ASSOCIATE MARKETING INTERACTIVE MANAGER • ASSTISTANT PUBLIC RELATIONS • COMMUNICATIONS SPECIALIST • DIGITAL AND SOCIAL MEDIA DIRECTOR • E-COMMERCE MARKETING COORDINATOR • PR & SOCIAL MEDIA MANAGER