Branding yourself with Social Media

BRANDING YOURSELF with social media

ReachingPersonal Traditional YourBranding Branding TargetDefined Methods Audience Branding in the Modern Best World Practices

PersonalBrandingDefined

Personal Branding … An authentic depiction of who you are, what skills you have developed, and what value you can bring to your work.

GOOD NEWS YourReputation

What Am I known for?What do I want to be known for 5 years from today? What would I wantprofessors to say about me at graduation? Does my actions reflect the brand I want to present?

Publicize YourAchievements .

Key to personal branding…consistency & trustworthiness.

Building a personal brand requires self-examination

Ask yourselftoughquestionsabout yourself.

Everything you do reflects on your brand.

Reaching Your TargetAudience

What’s Your Functional Advantage?Do you have something that sets you apart from other students in your field?

HOW?Have a Depth of Knowledge Forge an Emotional Bond Be an Expert Create Trust

Traditional Branding Methods

Resume PortfolioBusiness card

NetworkingAppearanceBody Language

Branding in the Modern World

Social Media

96% of Americans under 50 are on Facebook

Good PhotoAccomplishments in bioInterest & LikesShare linksAction Photos

Vanity URLSearch for FriendsLeave commentsJoin GroupsParticipateFacebook Only Content

Social Media PitfallsBe selective about the tool you use Keep your information updated Continue to network face to face

BestPractices

MASTER BASIC SKILLS

STAY RELEVANT

SEIZE OPPORTUNITIES

PASSION FOR SUCCESS

KEEP IT FRESH

BE MINDFUL

Resources

w ww.schoolofcreativebusiness.com

http://lepointgeek.com	225
http://www.jflarouche.com	48
http://paper.li	9
http://personal-branding-inhci.posterous.com	2
http://gastcollege-inhci-2011.posterous.com	2
http://posterous.com	1

Branding yourself with Social Media

by Alease Michelle Studios,LLC on Nov 21, 2011

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Branding yourself with Social Media — Presentation Transcript