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Branding yourself with Social Media

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  • 1. BRANDING YOURSELF with social media
  • 2. ReachingPersonal Traditional YourBranding Branding TargetDefined Methods Audience Branding in the Modern Best World Practices
  • 3. PersonalBrandingDefined
  • 4. Personal Branding … An authentic depiction of who you are, what skills you have developed, and what value you can bring to your work.
  • 5. GOOD NEWS YourReputation
  • 6. What Am I known for?What do I want to be known for 5 years from today? What would I wantprofessors to say about me at graduation? Does my actions reflect the brand I want to present?
  • 7. Publicize YourAchievements .
  • 8. Key to personal branding…consistency & trustworthiness.
  • 9. Building a personal brand requires self-examination
  • 10. Ask yourselftoughquestionsabout yourself.
  • 11. Everything you do reflects on your brand.
  • 12. Reaching Your TargetAudience
  • 13. What’s Your Functional Advantage?Do you have something that sets you apart from other students in your field?
  • 14. HOW?Have a Depth of Knowledge Forge an Emotional Bond Be an Expert Create Trust
  • 15. Traditional Branding Methods
  • 16. Resume PortfolioBusiness card
  • 17. NetworkingAppearanceBody Language
  • 18. Branding in the Modern World
  • 19. Social Media
  • 20. 96% of Americans under 50 are on Facebook
  • 21. Good PhotoAccomplishments in bioInterest & LikesShare linksAction Photos
  • 22. Vanity URLSearch for FriendsLeave commentsJoin GroupsParticipateFacebook Only Content
  • 23. Social Media PitfallsBe selective about the tool you use Keep your information updated Continue to network face to face
  • 24. BestPractices
  • 25. MASTER BASIC SKILLS
  • 26. STAY RELEVANT
  • 27. SEIZE OPPORTUNITIES
  • 28. PASSION FOR SUCCESS
  • 29. KEEP IT FRESH
  • 30. BE MINDFUL
  • 31. Resources
  • 32. w ww.schoolofcreativebusiness.com