• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Afdfc 2010 an_appetite_for_change_pm



Aldeburgh Food & Drink Festival Conference ~ Slides from the Afternoon Session ~ Why does the nation's diet need to change? What practical steps are needed to achieve change in the public sector and ...

Aldeburgh Food & Drink Festival Conference ~ Slides from the Afternoon Session ~ Why does the nation's diet need to change? What practical steps are needed to achieve change in the public sector and among consumers? What is the role of education in initiating change? How do we involve the local community? What are the links between food, environment and health?



Total Views
Views on SlideShare
Embed Views



1 Embed 3

https://learn.csuchico.edu 3



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Afdfc 2010 an_appetite_for_change_pm Afdfc 2010 an_appetite_for_change_pm Presentation Transcript

    • Marie Francis, OBE Chair Sustainable Food & Farming Group, East of England
    • Food and Farming ─ the 2020 Vision The links between food, environment and health Double GVA Sustainable Food and Farming Group Marie Francis OBE Meet social Environmentally responsibility – sustainable health and diet
    • Change is unavoidable • Population growth, consumption Demand Double • Fuel and renewable products • Competition for resources More from Less • Climate change Replenish Asset • Do it sustainably Base • Health UK FOOD SECURITY
    • East of England agri-food threat or opportunity? Critical • R&D Mass Niche to large scale • Strong businesses in food and farming • Large collaborative ventures • Excellent soils & climate OPPORTUNITY
    • Production – double GVA • Higher yields Wheat? • Target growth markets Fruit & veg • Meet consumer trends ─ adding value convenience, health and wellbeing, provenance • Renewable energy generation Biological waste • Renewable materials
    • Production – Double GVA Large scale transformational projects Resource – Cambridge – Camgrain efficiency – Thanet Earth Reduced pollution Technology driven
    • Ensure it is environmentally sustainable Reduce negative impacts, especially diffuse pollution 50% cut No landfill Soil artificial Water strategy fertilisers storage Deliver positive benefits ─ uptake agri-environment schemes Carbon Biodiversity Collaborative sequestration landscape
    • Social responsibility diet and health • Develop healthier foods Higher nutritional quality • Support functional food market – Health promote, disease prevent $175bn heart bones cancer • Educate consumers on healthier diets Make accessible
    • 2020 Vision Making it happen • R&D and knowledge transfer Sustainable New product Increased production development production methods • Skills: – Technologists – Business leaders New New facilities products • Commercial investment • Infrastructure: – Transport, planning, regulatory environment
    • 2020 Vision Making it happen • Business driven • Working with local, regional and national governments and agencies Coming together • Supported by NGOs local and large scale FOOD AND FARMING IS A MAJOR UK OPPORTUNITY
    • Yvonne Moores Economic Development Team, Suffolk County Council
    • Suffolk Food, Drink & Agriculture ‘An Appetite for Change’ September 24th, 2010 Yvonne Moores Suffolk County Council
    • Food, Drink & Agriculture Food & drink sector The whole Economic Value Chain – field to fork: £400m to Suffolk Economy Agriculture 6,330 jobs Food processing/ manufacturing Services: 12,000 jobs • financial • legal • equipment manufacture • veterinary Biotechnology Retail / wholesale 28,000 jobs Packaging ICT Distribution 12,000 jobs Hospitality and Tourism 47,000 jobs
    • Benefit to Supply Chain & Economy • Increase access to fresh, nutritious food • Increase affordability of fresh food • Create ‘alternative’ large scale markets • 40% of food costs are distribution • Increase effectiveness of food distribution miles • Other models have not been ‘successful’
    • Why hasn’t this been done before? • Supply chain is too complex • 95% of businesses are under 5 employees • Lack of business skills in sector • Collaboration ‘doesn’t work’ • Need to reduce number of suppliers ─ eg. public sector, farm shops, restaurants
    • Suffolk Local Food Hub • Virtual rather than physical hub • Business-2-Business • Use existing distribution capacity • For small, niche businesses to large scale wholesalers • Access to alternative large scale markets • Confidence to increase production
    • Suffolk Food, Drink & Agriculture Yvonne Moores Yvonne.moores@suffolk.gov.uk 07912 999 326 Suffolk County Council
    • Why we need to change our eating habits and how we are doing it – working with schools & local communities Rebecca Guyver Cathryn Benefer Research & Evaluation, Head, Bramfield CEVC Eastfeast Primary School Mary Pendered Alison Cole Horticultural Learning, Deputy, East Bergholt CEVC Eastfeast Primary School
    • Activities that inspire change (ctd) Adult: We sent out at a plea in the newsletter for any expertise that would help us to build raised beds ~ and the response was overwhelming! Not only did we get 75 people (including children) turn up for the dig, we got timber, a digger and lots of enthusiasm. And people keep coming back to see if we need a bit more help.
    • Memorable food experiences (ctd) Child: First we went into the garden and planted the seeds, then we weeded them lots and watered them and made a scarecrow to scare the birds off! After it was cut we went to a farm and watched it go through a combine, then it was put in a big wooden mill. Back at school, we made bread and carried it out to the allotment and cooked it in the bread oven. Then we got to eat it and I thought, I made this.
    • Collaborative Processes (ctd) Adult: It’s not a question of joining things together but a question of just being involved in the work of the garden and then allowing all the other things to happen. It’s almost like camouflaging their learning, so they’re doing it without realising it and they’re doing it because they’re so enthused by something else. The main impact on the children’s attitude has been their enthusiasm for discovering stuff.
    • Time for listening, observing, reflecting (ctd) Child: When we grew sunflowers, it wasn’t just about the planting or watering. It was also counting and measuring them ~ and when we wrote about it in our journals, it didn’t feel like writing.
    • Space for imagination (ctd) Adult: I will now be using willow weaving at work. The shelter building activity has also introduced me to the ‘risk’ activity; we must allow pupils to face these dangers! I will be remembering to keep the child in me alive, get outdoors in the summer and be creative and try not to get too bogged down in the day-to-day.
    • Real and relevant activities (ctd) Child: Gardening helps me to garden at home. I have some seeds at home that I want to bring into school ~ marigolds and sunflowers. By the way, did you know that my sunflower was as tall as two Phoebes? My mum couldn’t believe that, but I showed her the picture in my journal, and now she does.
    • A community of learners (ctd) Adult: Eastfeast gave me the confidence to follow the approach I wanted to follow and all the reading and research backed this up. Also, networking with the creative practitioners and staff from other schools outside our pyramid was really useful. We all had a lot to learn from each other.
    • Dialogue (ctd) Child: When we worked on the outdoor classroom, I was surprised how the whole form worked together, all of us ~ people who didn’t really talk before were just getting on with it. We designed and made it ourselves. We had to work together and think about it really carefully ~ the whole thing was our idea.
    • Time to be responsive (ctd) Adult: I think the holistic feel of Eastfeast is key ~ its inclusive ideology with the school community, the experts they bring in, the way it keeps broadening the experiences ~ and I love the focus on growing food. Children learn first hand that not all things give immediate gratification and that some take more long-term investments. Those ideas seem to permeate the school environment.
    • Widening contexts (ctd) Child: I feel excited when I look through my journal because every time I turn a page, I see something I like. We have learnt a lot of things from our partner school in Buhumba ~ like not wasting food and being good at recycling and growing food in the school garden like they do.
    • Building on social capital (ctd) Adult: By opening the school to growing in the raised beds, relationships with parents who have been hard to reach in the past have developed so that they are now part of the community. This is empowering children who come from less privileged circumstances to feel special. We intend to build on this.
    • Celebrations (ctd) Child: Dear Mary I really enjoyed the feast, making bread and gardening with you. It was amazing to eat our bread off our plates and then see them in the Gallery in Aldeburgh.
    • Wellbeing (ctd) Adult: My 2½ year old daughter comes in with her mummy and daddy at the weekend to help with the garden. She knows the names of the veg. Helen tells her to water the tomatoes and she knows where they are and what they look like. Being here is good for her education. It’s good to see David helping to build something that’s good for the school and our children will benefit too. The school has a real community feel!
    • Lucy Neal Co-Chair, Transition Town Tooting Fabio Santos Artistic Director, Phakama
    • Celebration can play a key role in engaging with the Community and initiating change
    • The Trashcatchers Carnival
    • The Trashcatchers Carnival
    • The Trashcatchers Carnival
    • The Trashcatchers Carnival
    • The gardeners of the earth
    • The gardeners of the earth
    • Reclaiming public space
    • Community at the heart of it
    • The power of imagination
    • Poetry and beauty enables change
    • “At Fishponds I will find my flock and fly in formation and nest on my rock”
    • Change in the making
    • Given the right structure, everything is possible
    • The spiral that kept us on track
    • Gladness
    • Honoring our pain for the world
    • See with new eyes
    • Going forth
    • The Bird of Sankofa “It is not taboo to go back and fetch what you forgot.” “Sankofa” teaches us that we must go back to our roots in order to move forward. We should reach back and gather the best of what our past has to teach us, so that we can achieve our full potential as we move forward. Whatever we have lost, forgotten, forgone or been stripped of, can be reclaimed, revived, preserved and perpetuated.
    • “And what was it all for?” Bringing different parts of Tooting together, illustrating how supposed rubbish can be re-used to make things of beauty and that high streets don’t always have to be highways: they can be community spaces too. By doing something out of the ordinary, the Lido crew have helped Transition Town Tooting show that people and places can change, that there are other ways of living in a low carbon future.
    • Trashcatchers legacy The Estate Agents shop opposite Tooting Bec tube has mysteriously started to display a tutu made out of silver coffee bags.....