How tobacco-related harm has been reduced

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Kathleen O’Meara, Head of Advocacy and Communications with the Irish Cancer Society on how tobacco-relatedharm has been reduced at Alcohol Action Ireland's conference "Time Please... For Change"

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  • 50 years ago most men and almost half of women smokedNowadays, only 1 in 5 people smokeSmoking is not normalHow have we achieved a cultural and social shift away from smoking?
  • 50 years ago most men and almost half of women smokedNowadays, only 1 in 5 people smokeSmoking is not normalHow have we achieved a cultural and social shift away from smoking?
  • Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  • Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  • Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  • Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  • Glamour and attractiveness linked to smoking
  • How tobacco-related harm has been reduced

    1. 1. Tobacco - the story so far Proof change is possible Kathleen O’Meara Irish Cancer Society
    2. 2. Where we’ve come from
    3. 3. Where we’ve come from
    4. 4. A success storyU.S. rate fallen from 45% in 1954 to 22% in 2011
    5. 5. A success storyU.K. rate fallen from 52% in 1974 to 22% in 2009
    6. 6. In Ireland smoking ratefallen to 24% thanks to… …And stakeholders working together
    7. 7. But…poor, young women smoke more
    8. 8. The road to success Prioritisation of Public Health PolicyLegislation Coalition Building Political Champions New Ideas
    9. 9. Legislation–Ban on smoking in workplaces–Display ban–10-packs banned–Graphic warnings–And more….
    10. 10. Global victories–WHO FCTC–Plain packaging–Global coalitions built–Tobacco Products Directive…maybe
    11. 11. Tobacco Challenges Departmentsindustry not workingprofits Tobacco together industry tactics No National Tobacco Strategy QuitFemale smokers support
    12. 12. Not unlike…
    13. 13. Parallels between smoking and alcohol• Glamour, attractive, cool• National heritage and culture• Political connections• Economic arguments• Front groups• ‘Social’ smokers / drinkers
    14. 14. Change is See andpossible be the change
    15. 15. Thank you

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