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Tobacco - the story so far
    Proof change is possible
         Kathleen O’Meara
        Irish Cancer Society
Where we’ve come from
Where we’ve come from
A success story




U.S. rate fallen from 45% in
   1954 to 22% in 2011
A success story




U.K. rate fallen from 52% in 1974
          to 22% in 2009
In Ireland smoking rate
fallen to 24% thanks to…
                  …And
                  stakeholders
                  working
                  together
But…poor, young women
     smoke more
The road to success
                                      Prioritisation of
                                       Public Health
                                           Policy


Legislation
                 Coalition Building




 Political Champions     New Ideas
Legislation
–Ban on smoking in
 workplaces
–Display ban
–10-packs banned
–Graphic warnings
–And more….
Global victories
–WHO FCTC
–Plain packaging
–Global coalitions
 built
–Tobacco Products
 Directive…maybe
Tobacco      Challenges        Departments
industry                        not working
profits           Tobacco          together
                  industry
                  tactics

            No National
            Tobacco Strategy

                               Quit
Female smokers                 support
Not unlike…
Parallels between smoking
                    and alcohol
• Glamour, attractive, cool
• National heritage and
  culture
• Political connections
• Economic arguments
• Front groups
• ‘Social’ smokers / drinkers
Change is   See and
possible      be the
             change
Thank you

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How tobacco-related harm has been reduced

Editor's Notes

  1. 50 years ago most men and almost half of women smokedNowadays, only 1 in 5 people smokeSmoking is not normalHow have we achieved a cultural and social shift away from smoking?
  2. 50 years ago most men and almost half of women smokedNowadays, only 1 in 5 people smokeSmoking is not normalHow have we achieved a cultural and social shift away from smoking?
  3. Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  4. Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  5. Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  6. Cigarette consumption in Western Europe has dropped from 50% to somewhere around 25% in the last 40 years.
  7. Glamour and attractiveness linked to smoking