Under The Influence - Alcohol and Young People

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Presentation by Cliona Murphy at Bray Drug Awareness Week 2012

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Under The Influence - Alcohol and Young People

  1. 1. UNDER THE INFLUENCEALCOHOL AND YOUNG PEOPLECliona MurphyAlcohol Action IrelandBray Drug Awareness Month 2012
  2. 2. OVERVIEW What’s the harm? How much do children drink? Where do they get it? Parents and alcohol Alcohol marketing Recommendations
  3. 3. CHILDREN & ALCOHOLWHAT’S THE HARM?Alcohol has a greater impact on children and young people as bodies and brains still developingAlcohol can cause damage to the developing brainLifestyle patterns often established in teenage yearsAlcohol can damage mental healthIncreased harm for girls and young women
  4. 4. IMPACTNegative consequences in the past year reported by 15/16 year olds  Getting into trouble with the police (22%)  Not being able to stop drinking (20%)  Doing something you regretted (48%)Crime - Alcohol is a factor up to half all of all youth crimes - 85% of Garda Youth Diversion Programmes named alcohol-related crime as first on the list of offences committed in their area
  5. 5. IMPACT Health Chronic alcohol-related conditions among young people becoming increasingly common  Among 15-34 year olds, rate of alcoholic liver disease discharges increased 275% between 1995 and 2009  4,129 under 30 discharged from hospital which chronic disease or conditions normally seen in older people between 2005 and 2008
  6. 6. HOW MUCH DO CHILDREN DRINK?ESPAD 2011 surveyed 15–16-year-old students in 36 European countriesIrish students reported that in the 30 days prior to the survey  Half (48% boys and 52% girls) had drunk alcohol  40% had 5+ drinks on a single occasion  23% had one or more episodes of drunkenness 9% girls and 13% boys got drunk for the first time before the age of 13 Consistent trend for drunkenness when drinking among Irish students Consistent trend for girls drinking as much as boys and sometimes drinking more
  7. 7. WHERE DO THEY GET IT?84% 15 and 16 year olds said alcohol was ‘very easy’ or ‘fairly easy’ to get compared to 75% in 2007 (ESPAD 2011)In the 30 days prior to the survey 26% bought drink from an off-trade outlet 37% bought from the on-tradeESPAD 2007 25% said an older sibling or friend bought it 16% said their parents gave it to them
  8. 8. PARENTS AND ALCOHOL Majority of Irish parents do not think it is beneficial to introduce children to alcohol in the home  27% said it was a good idea  63% disagreed  10% unsure Only 11% said they had given their teenager drink at home Giving alcohol to teenagers at home gives a very mixed message Delaying onset of drinking and monitoring your child are key in preventing substance misuse
  9. 9. ALCOHOL MARKETING Aim of marketing is to increase shareholder profits Alcohol and advertising industries the primary educators on alcohol and drinking - €2m year on drink responsibly, €70m year on alcohol promotion... Alcohol and advertising industries largely self- regulate marketing practices What is marketing?  Price  Product  Place  Promotion
  10. 10. ALCOHOL MARKETING Increases the likelihood that adolescents will start to use alcohol and to drink more if already drinking Constant exposure to positive, risk free images of alcohol and its use Role in shaping youth culture Have We Bottled it Survey  5 out of 10 favourite ads among 16-21 year olds are for alcohol  one in 3 16 to 17-year-olds said they had seen an ad or pop-up for an alcohol product on their social networking page (of the 83% with a Facebook page)
  11. 11. OWNERSHIP OF ALCOHOL BRANDEDMERCHANDISE AMONG 16-21 YEAR OLDS
  12. 12. RECOMMENDATIONSIf we are to delay the age at which children start drinking, action is needed in three key areas Monitor the enforcement of legislation regarding sale and supply of alcohol to children Introduce a statutory framework with respect to the volume, content and placement of alcohol marketing Reduce alcohol consumption at national level

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