Gitex2013: ENABLING SMEs

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Gitex2013: ENABLING SMEs

  1. 1. "MAKE IT PERSONAL" FOR SMB Soulacroup Marc Oct’13, Gitex 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  2. 2. 2012 2013
  3. 3. Consumer market Enterprise market Ads impact > impulsive Hype Limited Budget visibility Strong Social Media GDP per capita = + 6,5% est (A&ME’14, Pyramid research) As a matter of fact, SMB request to understand both CM & EM Long Process Long term investment Secure Predictive cost
  4. 4. THE SMB TREND 75% BYOD MOMENTUM 28% SOCIAL NETWORKS IS 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 20% UCaaS CAGR 2013-
  5. 5. MY CLOUD MY MOBILE MY SOCIAL MY CUSTOMER
  6. 6. MY SOCIAL Social Business Identity Services
  7. 7. MY MOBILE 1 000 000 000 A &ME Total Mobile Subscribers 64Mu sept’13 120% PENETRATION RATE !! MY DEVICE IS BEST MY BOSS CANNOT PAY
  8. 8. MY CUSTOMERS BEST FLOW MOBILE APPS : help to respond faster TRIGGERING WE ARE ALL VIP 49 % , help to attract new customers : 45 % of survey
  9. 9. MY CLOUD SYNC AND A-SYNC MULTI DEVICE The cloud is pretty ubiquitous in the SMB space LIKE BIG Corp.
  10. 10. MY CLOUD MY MOBILE MY SOCIAL MY CUSTOMERS
  11. 11. MYOFFICE CLOUD MYIC MOBILE MYIC SOCIAL MY SMARTCALLROUTING
  12. 12. What Next ?
  13. 13. Smart Caller Identity ON THE FLY John Smith Marketing Director JohnJohn Smith Calling, IM, Video Presence, Calendar Community Req. … Cross Technology www.Cross.com Answer Video See video Calling … IM Frank Lee CALL ID ASSOCIATED DATA Incoming …
  14. 14. thanks Visit US at FVC BOOTH MYIC SOCIAL NETWORK MYIC MOBILE PHONE SOFTPHONE PIMPHONY IP FULL WIFI INFRA FOR SME
  15. 15. enterprise.alcatel-lucent.com https://sftp.alcatel-lucent.com

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