Gitex2013: BYOD CONCIERGE SERVICE
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Gitex2013: BYOD CONCIERGE SERVICE

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Whatever your business is, the multimedia communication is an asset and becomes a revenue generator. Decrease your operational costs by simplifying the operation and maintain security. Discover......

Whatever your business is, the multimedia communication is an asset and becomes a revenue generator. Decrease your operational costs by simplifying the operation and maintain security. Discover what value a hospitality or healthcare business can get out of our solutions!

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  • 1. Next Generation Hospitality Xavier MONGIN COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  • 2. Drivers for change 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. The 4 main challenges for Hospitality IT 1. SAVE MONEY, MAKE MONEY - Cutting Costs “Do more with less” - Seeking for new revenue streams - Turning Green 2. SECURITY “Criminal Targets” - More CCTV cameras (more IP ports) - Enhanced Security on the LAN, Guest hacking prevention - Alarm and messaging integration (ie Hotsos) - Call log mandatory 3. GUEST CENTRIX SERVICES - WLAN mandatory with excellent in room coverage - BYOD capabilities is becoming a requirement - Hotel should be H&O “Home & Office” 4. BOOKING & CUSTOMERS RELATION - Call Centers, Website, CRM - Social Media 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. Technology Trends for Hotel Next Generation 1. FULL WIFI COVERAGE - In room Wifi is a must - Vo WLAN for the staff including BoH - BYOD 2. UNIFIED ACCESS - From Port Centrix to Users Centrix - From Device Centrix to Application Centrix 3. CLOUD BASED SOLUTION - Outsourcing HSIA, Signage Contents, IPTV, PC Apps (Personal Concierge) - Hosted Data Centers - Distributed, Shared, Hosted PBX and Contact Centers 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 5. Our Hospitality Solutions 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 6. Alcatel-Lucent IP Networking and Unified Access Data Center (Core Network) Unifed Access Distribution / Edge Network •6850 series •6450 series •Versus -24 /10 OmniAccess OmniAccess WLAN 4000 / 6000 WLAN 7210 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED. OmniAccess WLAN, AP
  • 7. Alcatel-Lucent Voice Communication Portfolio Hotel Front Office Back of the House COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED. Guestroom
  • 8. Transforming Hotel IP Networks 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 9. THE GAME-CHANGERS AP93H WLAN LAN ACCESS LAN POE No need for in-room surveys*! OmniSwitch 6450-24/P with Remote Stacking Capabilities LAN CORE OmniSwitch 6900 Compact Core Switch WLAN Controller Compact Controller 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. *Multi-room suites may require a survey
  • 10. ALU Design Detail Stack 6 ... The original requirement for (144+) 10G connections at the MDF is now reduced to only (12) 10G connections! IDF Stacks (every 4 Floors) Stack 2 HP & Competition DO NOT have remote stacking capabilities! • Stack 1 The low-cost E-Series (Pro-Curve) is not even capable of regular local stacking MDF OS6900-X20 OS6900-X20 WLAN Controller 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Virtual Chassis
  • 11. Communication in Motion 11 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 12. 3 choices of Mobility Solutions for Hotels DECT VoWLAN (Wifi Phones) Cellular Extension Industrial DECT 8232 8128 8118 500EX Wifi + DECT +Wifi optimization +Strong signal +Price of terminals +Battery capacity +Security +Voice only +No Infra ( 3G) +Any 3G mobile +On & Off site - Telecom Bill 8252 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 13. Guest Centrix Services 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 14. From an IPAD in each Room •Or using your own Devices 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 15. BYOD HOSPITALITY Hotel Guest user Experience • Guess arriving at the Hotel - Check in - Room allocation to the Guess - Provide to the guess the Hotel Wifi access and credential link to the affected room for accessing to the telephony services trough the Guess Smartphone - The Guess connects the Wifi on his device and start the Hotel BYOD apps (download it if not already done) - On the Hotel BYOD apps, guess is invited to enter the provided credential - once register the Guess Smartphone is automatically associated to the affected room and becomes part of the Hotel Telephony System 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 16. BYOD HOSPITALITY Hotel Guest user Experience • Guess user experience during the stay at the Hotel - Contacted anywhere in the Hotel (over WiFi) - Guess Smartphone device is part of the Room device (using the Wifi network), Hotel Staff can contact the Guess everywhere within hotel premises - Transfer external caller to the guess Smartphone - When calling the room, the Smartphone device is also alerted - Access to telephony services - Hotel Directory access through the Smartphone, click-to-call facilities - Overflow facilities through Mobile network if the device is out of wifi coverage (eg : Guess want to call the Concierge when lost in the city) - Guess room identification when calling Hotel Staff 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 17. New Concept Room with My IC Phone + SGA Standard Room Equipments 17 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 18. The next generation technology IPSIP Phones Desk Phone reliability Smartphone experience Application Pod openness My ICPhone 8082 8002 & 8012 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 19. Customers will see the Hotel at the top of the technology 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 20. BYOD, a new Business Generator Bring Your Own Devices For the Hotel Staff  Use your own devices at work: Mac, IPAD or others tablets… For the Guest  At the Check In, load Hotel Applications on your device during your stay  Wifi Communication  Restaurant menus, Room Services  Map, Geo-localization  Information  e News papers  Movies  Promotions in push  … 200 M+ in 2013 ( IDC) 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 21. Room Automation Control moving into Application Phones Security & Door Cam Lighting A/C Windows Virtual Mini Bar IPTV CD /DVD Burner For Pictures Room automation server Ethernet Room controller IP BACKBONE 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. The GUEST INTERFACE
  • 22. RMS centralization, easy to use and one single device  Room Management System:  Lighting - Temperature Control - Curtains – DND – MUR  Preset scenes  Standardization on KNX bus  ALU integration with Schneider, Crestron, Control4, ABB ABB KNX / IP Gateway 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 23. From Paper To Digital 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 24. Enhanced guest experience e-Advertising and Booking  Promote Tour Operator, Restaurants…  Click to Call or On line Booking  Track and Generate New Revenues 24 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 25. Security and Emergency crisis 25 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 26. Door Camera for the room 26 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 27. Smart Hotel Operations – Notification Services WiFi Audio and Text Notification DECT Specific alarm • Information broadcast - Emergency, service request… • Workflow management • Wired and wireless terminals - WiFi and DECT • Geo-location • Integration with third party aps - Hotsos… Notification server Fire OmniPCX Enterprise Fire Gas detector 27 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Intrusion detector Dry contact
  • 28. Emergency and Notification Advanced Integration Emergency Button PMS ( Opera, FCS,…) OmniVista Management Messaging STAFF COMMUNICATIONS Mobilization – Notification Confirmation ( Hotsos…) Fire Alarm MOBILE PHONES WIFI -DECT-CELLULAR Elevators Stairs Intrusion BMS Heating Air-Condition Tech-alarms OXE MOBICALL SERVER Master / Supervisor Room status Mini-Bar - Emergency call - Emergency conferencing - dynamic or fix voice - confirmation/reject - voice conference - callback to room - additional SMS-Text - callback on MMS for task completed GEO-LOCALIZATION VIP-Calls Wake-up Esc EVACUATION MESSAGE Floor by floor, in guest-language 28 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CALLS LOG – VOICE RECORDING
  • 29. Why Alcatel-Lucent : Key Take away  Alcatel – Lucent has a long term vision on Hospitality & Cruise  A strong expertise in the Hospitality Industry with strong track records  An innovative portfolio providing unique features for Hotels  An Eco-System of Solutions and Partners for Hospitality  A Global Account Management (Cooperation agreement, WW pricing,..) 31 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.