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Video and Content Distribution: Seeing is Believing: Paul Larbey, Vice President and General Manager, Video Business Unit
 

Video and Content Distribution: Seeing is Believing: Paul Larbey, Vice President and General Manager, Video Business Unit

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Paul discusses how the proliferation of connected devices is shifting the way we consume video and how this usage is driving greater demand for data over service providers’ networks. He shares ...

Paul discusses how the proliferation of connected devices is shifting the way we consume video and how this usage is driving greater demand for data over service providers’ networks. He shares insights from Alcatel-Lucent’s more than 100 projects worldwide with a focus on how telco and cable TV operators are developing multi-screen IP video offers.

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    Video and Content Distribution: Seeing is Believing: Paul Larbey, Vice President and General Manager, Video Business Unit Video and Content Distribution: Seeing is Believing: Paul Larbey, Vice President and General Manager, Video Business Unit Presentation Transcript

    • FUTURE VISION FOR IP VIDEO PAUL LARBEY - President, IP Video Business Unit November 14th, 2013 1 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • FUTURE VISION FOR IP VIDEO PAUL LARBEY - President, IP Video Business Unit November 14th, 2013 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV UNDER PRESSURE Multiscreen - 36 million mobile phone owners in the U.S. watch video on their phones Time shifting – >10% of content is watched on demand in US Simultaneous usage – 85% of tablet/phone owners use their device while watching TV at least once a month Consumers are more demanding 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV UNDER PRESSURE Netflix now officially bigger than HBO Competition is fierce 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV UNDER PRESSURE Network investments to cope with traffic growth Continual increase in affiliate and retransmission fees Costs are rising 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV UNDER PRESSURE “60 to 70% of our traffic is video” “ Bill Garret, Verizon Costs are rising 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV UNDER PRESSURE Consumers are more demanding Costs are rising 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Competition is fierce
    • PAY TV IN 10+ YEARS 1 STB = $11Billion (cable and IPTV) in 2012, 80% of video infrastructure at Consumer funded connected devices replace the STB Media gateway functionality simplified and processing from the network Set-top box goes away 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV IN 10+ YEARS 2 Time-shifted TV services represents 60% of pay TV traffic in 2022 U All traffic is unicast 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Video to IP devices represents 80% of pay TV traffic in 2022
    • PAY TV IN 10+ YEARS 3 From monolithic, closed platforms to more open and modular platforms From dedicated hardware to Network function virtualization Back-end is cloud-based 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV IN 10+ YEARS “ “We are committed to move everything to IP & cloud” Mourad Veeneman, Liberty Global Back-end is cloud-based 11 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • PAY TV IN 10+ YEARS 1 2 Set-top box goes away U All traffic is unicast 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 3 Back-end is cloud-based
    • ACTIONS Simplify the home Optimize and virtualize the video network 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Migrate to cloud
    • ACTIONS CLOUD DVR Simplify the home Deliver time shifted TV services on all screens Migrate storage from STB to the network Optimize and virtualize the video network 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Migrate to cloud
    • 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • ACTIONS ON NET CDN Cache content close to end users Simplify the home Optimize and virtualize the video network 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Migrate to cloud
    • ACTIONS ON NET CDN “ “ “We got payback in a year” “For us building a CDN was natural” Ibrahim Gedeon, TELUS Chuck Hasek, TWC Optimize and virtualize the video network 17 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • NEXT STEPS - SEE THE POSSIBILITIES REDUCE THE TIME AND COMPLEXITY OF DEPLOYING MULTISCREEN SERVICES Simplify the home Extend DLNA out of the home Migrate DLNA server function into the network TV services on all screens with HTML5 remote UI Optimize and virtualize the video network Migrate to cloud 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • “ NEXT STEPS “We can customize how people view content ” Chuck Hasek, TWC Simplify the home Optimize and virtualize the video network 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Migrate to cloud
    • NEXT STEPS - SEE THE POSSIBILITIES PERSONALIZE CONTENT AT THE EDGE BASED ON USER CONTEXT The CDN inserts the targeted Ad at the edge Decision based on user profile Optimize and virtualize the video network Migrate to cloud Ad Ad Simplify the home 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • ALCATEL-LUCENT IP VIDEO PORTFOLIO VELOCIX CONTENT DELIVERY NETWORK VELOCIX ENHANCED VIDEO EXPERIENCE & CLOUD DVR Push content close to subscribers to reduce video transport costs and assure quality of service Provide cost effective personalized streaming & time shifted TV services for enhanced user experience Personalization Client Intelligence Delivery Cloud PROFESSIONAL SERVICES Consult, design, integrate, deploy, operate and maintain best of breed multiscreen video platform. Mediaroom Practice. 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ADVANCED SERVICES NETWORK INFRASTRUCTURE SOFTWARE MODULES Accelerate the migration of existing TV systems to IP and cloud-based components for reduced costs and advanced consumer services
    • TDS VERMONT FRONTIER MTS CENTURYLINK TELUS nTELOS BRISTOL VERIZON OPELIKA PT VELTON T-ONLINE SWISSCOM VODAFONE CINERGY WEST CAROLINA LIBERTY GLOBAL SASKTEL AT&T FARMERS TDC TALK TALK ATMC PRTC TIME WARNER CABLE HOL TELEFONICA TELECABLE DU TELMEX SINGTEL HAWAII TEL ORCON OI ANTEL NUMBER in IPTV system integration 1 NUMBER in service provider owned CDN 1 PIONEER in Cloud DVR deployment 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.