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Lead the Way with Shared Data Plans
 

Lead the Way with Shared Data Plans

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Mobile devices and user habits are continually changing as people around the world demand more data in more places than ever before – and now is the time for mobile data plans to evolve to keep up ...

Mobile devices and user habits are continually changing as people around the world demand more data in more places than ever before – and now is the time for mobile data plans to evolve to keep up with their mobile broadband demands.
New shared data plans help connect more people and mobile devices to 4G networks faster, encourage mobile broadband usage and help transform mobile business models. Check out http://www.alcatel-lucent.com/solutions/smart-plan/shared-data to see how to lead the way to mobilize data sharing in the mobile broadband world.

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    Lead the Way with Shared Data Plans Lead the Way with Shared Data Plans Presentation Transcript

    • 1 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. IT’S A MOBILE BROADBAND WORLD LEAD THE WAY WITH SHARED DATA PLANS New shared data plans help connect more people and mobile devices to 4G networks faster, encourage mobile broadband usage and help transform mobile business models.
    • 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. THE EVOLUTION OF THE US MOBILE LANDSCAPE 100m mobile phones 1st unlimited 2G data plans introduced 200m mobile phones Unlimited data for 1st-generation iPhone drives massive demand on 2G mobile data iPad and Kindle with 3G launched 125m smartphones, 50m tablets 4G LTE networks launched First shared data plans with unlimited voice and text 326m mobile phones, US population 313m people HOUSEHOLDS SPEND $30 MORE PER MONTH WITH SHARED DATA PLANS 60%OF SMARTPHONE OWNERS WANT A SINGLE, SHARED DATA PLAN FOR MULTIPLE DEVICES
    • 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. Average user owns 1.57 mobile devices This year mobile data revenue will eclipse voice THE SHARED DATA ERA IS HERE USER HABITS HAVE CHANGED Mobile users now spend around 50% less time on voice calls Data revenues set to eclipse voice revenues and SMS revenues declining Users view 70% more pages using tablets over smartphones 2013
    • 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. NEW WAYS TO SHARE DATA IN A 4G LTE WORLD Connect up to a set number of mobile devices with many users Fixed line fee to connect each mobile device; fee varies per device type Bucket data allowance to share; price varies on bucket size Allows unlimited usage of voice, SMS, MMS
    • 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. US and Canada Multi-device, family, business sharing SHARED DATA PLANS AROUND THE WORLD TODAY UK Business and family sharing Sweden, Greece and Austria Multi-device, family sharing Australia M2M sharing now, family sharing mid/late 2013 New Zealand Multi-device sharing Mid-2000s Voice plans became voice + text combined Mobile plans evolve to data-driven shared plans with unlimited voice and text
    • 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. THESE ARE THE BENEFITS Improve mobile broadband investment gain through fast 4G LTE device adoption and increased data revenue via families and groups on your network Eliminate competition on voice and messaging while stabilizing related revenue and reducing contact center OPEX for these services Generate positive brand recognition as customers are more loyal and have a more positive perception of their carriers
    • 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. Cost conscious enterprise level companies can manage expenses and reduce costs AND MORE WAYS TO SHARE ARE COMING People even want their cars connected to their shared mobile data plans Multiple users Many devices The connected car
    • 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. LET US SHOW YOU HOW TO SHARE Alcatel-Lucent SurePay®, a part of the Alcatel-Lucent Smart Plan solution, already helps mobile carriers launch successful shared data plans, transforming their mobile business models. FAIR REAL-TIME SHAREABLE REUSABLE
    • 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. THANK YOU For more information: www.alcatel- lucent.com/solutions/smart- plan/shared-data References: J.D. Power and Associates, GSMA Intelligence, U.S. Census, CTIA - The Wireless Association, Alcatel-Lucent, Chetan Sharma Consulting, ComScore ‘2013 Mobile Future in Focus’, Apple, Amazon, Strategy Analytics, Adobe Digital Index.