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BIG NETWORK ANALYTICS
KNOWLEDGE IS POWER
The network is a treasure trove of insights into your customers’ mobile lives.
Mi...
DETECT AND LEARN
What apps are causing congestion? How does the iOS update impact peak traffic?
How can I make digital nat...
SAY HELLO TO
MOTIVE BIG NETWORK ANALYTICS
Extract data from your greatest asset - the network - and complement it with
bus...
2 OPERATE

“

2a Optimize application

Measure & improve
performance across
devices, applications
and the network.”

7% in...
2b Optimize device

2c Optimize traffic

20%

3% reduction in total
signalling

bandwidth
decrease

13% reduction in
peak-...
BETTER
CUSTOMER EXPERIENCE
Use Network Intelligence to improve your customer retention

89%

of subscribers churned after
...
TURN THREAT
INTO OPPORTUNITY

Use security analytics to alert customers to malware and recommend fixes

83%

of problems f...
MOTIVE BIG NETWORK ANALYTICS

Create a more
efficient network

Retain customers
by creating a
better experience

8
COPYRIG...
THANK YOU

References: Alcatel-Lucent.
Findings from actual customer deployments

To learn more please visit

www.alcatel-...
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Knowledge is power. Motive Big Network Analytics

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The network is a treasure trove of insights into your customers’ mobile lives. See how you can maximize your customers’ experiences, unearth new revenues and make the network more efficient with Motive Big Network Analytics. http://www.alcatel-lucent.com/solutions/motive-big-network-analytics

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Transcript of "Knowledge is power. Motive Big Network Analytics"

  1. 1. BIG NETWORK ANALYTICS KNOWLEDGE IS POWER The network is a treasure trove of insights into your customers’ mobile lives. Mine these experiences with Big Network Analytics and unearth new revenues, improve retention and make the network more efficient. My phone shows 5 bars but the connection is so slow Why is my 4G smartphone stuck in 3G? This web page is not loading at all OMG! I’ve just been hacked 1 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Battery low again? I just re-charged this morning!
  2. 2. DETECT AND LEARN What apps are causing congestion? How does the iOS update impact peak traffic? How can I make digital natives loyal? Could malware lead to new revenues? You can answer these questions by better understanding user experiences and network events. Signalling storm Underused capacity Buggy app Device issue Malicious traffic Approaching congestion 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. RAPID RISE IN SIGNALLING? CUT TROUBLE SHOOTING FROM 2 WEEKS TO 2 HOURS
  3. 3. SAY HELLO TO MOTIVE BIG NETWORK ANALYTICS Extract data from your greatest asset - the network - and complement it with business and customer information to provide you with actionable intelligence. 1 PLAN AND BUILD “ More knowledge = better planning Can we accurately estimate LTE growth?" “ With Big Network Analytics, we've spent 14% less on the LTE network investment than expected" “ “ Can we reduce 3G investment too?” Yes, we saved 15% on 3G too" 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  4. 4. 2 OPERATE “ 2a Optimize application Measure & improve performance across devices, applications and the network.” 7% increase in signaling traffic after Facebook app is updated with new features 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 7% signaling reduction after app is optimized for Android OS
  5. 5. 2b Optimize device 2c Optimize traffic 20% 3% reduction in total signalling bandwidth decrease 13% reduction in peak-hour signalling 60% less time in daily congestion 5% reduction in airtime 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  6. 6. BETTER CUSTOMER EXPERIENCE Use Network Intelligence to improve your customer retention 89% of subscribers churned after poor customer experience 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  7. 7. TURN THREAT INTO OPPORTUNITY Use security analytics to alert customers to malware and recommend fixes 83% of problems fixed if user takes time to remediate 40x 96% fewer customer care calls related to security Up to 96% service renewal rate 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  8. 8. MOTIVE BIG NETWORK ANALYTICS Create a more efficient network Retain customers by creating a better experience 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Gain real-time insight for first mover advantage
  9. 9. THANK YOU References: Alcatel-Lucent. Findings from actual customer deployments To learn more please visit www.alcatel-lucent.com/solutions/ motive-big-network-analytics 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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