High Leverage Network™, A Platform For Experience Innovation
 

High Leverage Network™, A Platform For Experience Innovation

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How the evolution of devices, content and applications continues to guide the Alcatel-Lucent vision and strategy - and how it enables service providers to connect, captivate and capitalize.

How the evolution of devices, content and applications continues to guide the Alcatel-Lucent vision and strategy - and how it enables service providers to connect, captivate and capitalize.

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High Leverage Network™, A Platform For Experience Innovation High Leverage Network™, A Platform For Experience Innovation Presentation Transcript

  • HIGH LEVERAGE NETWORKTMA PLATFORM FOR EXPERIENCE INNOVATIONMarcus WeldonMay 22, 2012 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • WHAT ISDRIVING THEMARKET? 2 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • STARTING POINT:THE USERS ARE IN COMMAND 67% 70% 100% 500M+ Would cut anything Mobile-only Web users Broadband users Users/month on but Mobile BB (UK) in emerging markets microblog (China) Facebook apps platform 84% 11.5 Choose Internet over Content hours in 7hrs partner or car (Germany) by 8-18 years old (USA) 66% 100M+ Sleep with Tablets sold in 2012 smartphone (USA) globallyUSERS WANT TO CONNECT, CONSUME AND CREATE ANYWHERE, ANYTIME 3 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • STARTING POINT:THE TABLET VERSUS. . . EVERYTHING ELSE TABLET ENHANCES THESE TABLET REPLACES THESE DEVICES DEVICES Connected Smart GPS Gaming Portable Portable eBook NetBook Laptop PC Desktop PC TV Phone Console Gaming Media Console Player Post vs. Pre-Tablet: Don’t use device Use device less Same usage Use device more A DRAMATIC USAGE SHIFT IS HAPPENINGSource: The Nielsen Company 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • THE NET EFFECT:THIS IS VERY DEMANDING TOTAL DAILY TRAFFIC BY YEAR (TB) 800,000 Bell Labs 45X - 85X Modeling 600,000 GROWTH Wi-Fi Home 400,000 CAGR 2011- 2016 Metro Cell (Wi-Fi) 24% 54% 200,000 Metro Cell (3G/LTE) 30% Smart offload 13% Macro 34% 0 2011 2012 2013 2014 2015 2016MASSIVE GROWTH IN DEMAND REQUIRES NEW SUPPLY STRATEGY 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • KEY INDUSTRY FOCUS:RADIO CAPACITY 2x ADD CARRIER MIMO METROCELLS/ CELL SPLIT CARRIERS AGGREGATION (4TX) eICIC COMP AAA HETNET EXPENSIVE REQUIRES <1.2X <1.2X ~1.25X <1.1X 1.4X TO 2.5X GAIN = N SPECTRUM (REL-11) MORE SPECTRUM (Hz) 20 MHz 20 MHz Frequency INCREASE CAPACITY MORE MORE SPATIAL SPECTRAL 3D Beamforming EFFICIENCY EFFICIENCY (Bits/Sec/Hz/ (Bits/Sec/Hz) User) 1.5x >10xTHE FUTURE IS WIRELESS – BUT HOW CAN WE MEET DEMAND? 6 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • THE ISSUE:OPERATORS HAVE NOT CAPTURED THE FULL VALUEOPERATORS CONSUMER REVENUES OPERATORS COSTS AND PROFITS CAGRARPU ($) 70% Fixed data 2007-2011 25 -1.3% Adjusted OPEX/ Revenue Fixed voice 60% 20 -4.4% 15 // Mobile voice Adjusted OP / Revenue 10 20% -14.1% Mobile data 5 +1.0% CAPEX / Revenue 10% 0 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 +2.5% WW revenue: ARPU decline offset by more subs. High pressure on CAPEX to control OPNEED TO UNLOCK THE NETWORK VALUE TO MEET THE USER DEMAND 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • WHAT IS THEREAL VALUE OFTHE NETWORK? 8 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • THE NETWORK:THE ESSENTIAL BRIDGE BETWEEN HAND AND CLOUD Handheld Cloud Network Cloud Content BEST EXPERIENCE BEST DELIVERY BEST MEDIA AND APPS THREE DISTINCT FUNCTIONS BUT A SINGLE EXPERIENCE UNIVERSE 9 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • THE NETWORK:THE ESSENTIAL BRIDGE BETWEEN HAND AND CLOUD VALUE UNREALIZED VALUE VALUE COMPUTING Latency STORING Total capacity, time to load Total capacity, STREAMING bandwidth Cloud Network Total capacity, GAMING bandwidth, latency COMMUNICATING Bandwidth, latencyTHE NETWORK (AND THE OPERATOR) IS CRITICAL TO THE EXPERIENCE 10 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • PERSPECTIVE:ALCATEL-LUCENT RISES TO NETWORK CHALLENGE(S) Apps AE Infra APPLICATION HIGH LEVERAGE ENABLEMENT NETWORK™ lightRadio™ 2008 2009 2010 2011AT THE FOREFRONT OF DEFINING AND ENABLING KEY INDUSTRY SHIFTS 11 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • PERSPECTIVE:LEADERSHIP CREATES A UNIQUE MARKET SWEET SPOT Strong Strong ALU ALU IP IP Weak Weak Weak Strong Weak Strong WDM ALL-IP NETWORK APPS AT THE Strong CORE Strong ALU ALU IP IP Weak Weak Weak Strong Weak Strong DSL & PON WIRELESS RANCORE VALUE: IP LEADERSHIP COUPLED TO TRANSPORT, ACCESS & APP ASSETS 12 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • ADAPTING TOA NEWREALITY 13 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • PERSPECTIVE:PROFOUND SHIFT DRIVES POTENTIAL FOR REAL GLOBAL GROWTH “ANALOG” ECONOMY “DIGITAL” ECONOMY “NEXT DIGITAL” ECONOMY APPS TELEPHONY CONSUMER ENERGY AE GOODS BOOKS MUSIC VIDEO INFRA VERTICALIZED SECTORS PARTIAL RECONSTRUCTION DEEP SOCIETAL CHANGE TO DIGITAL INDUSTRIES • Independent economies • Interdependent markets • Global market and economy • Disconnected • Connected • Hyper-connected • Subscriptions, brand loyalty • Digital cannibalization • A-la-carte user experience • Hardware-defined • Software-defined • Software-driven • Unit of mass markets • Unit of family, friends, • Proximity-based groups colleagues • Unit of one, highly empowered • Innovation timescale = years • Rise of virtual social groups • Virtual global communities dominate • Innovation timescale = months • Innovation timescale = days USERS ARE MAKING THE MOVE, ARE WE READY? 14 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • VISION: HIGH LEVERAGE NETWORK AS AN ENABLING PLATFORM FORUSER EXPERIENCE EXPERIENCE CREATION AND ENABLEMENT EXPERIENCE PACKAGES DECISION ANALYTICS OPTIMIZATION ARTIFICIAL CONTROL INTELLIGENCE My My My My Compute Storage Comms Gaming My Media BUILT ON AND IN THE NETWORK ALL IP INFRASTRUCTURE BEST LATENCY, BANDWIDTH, CAPACITY & UPLOAD TIME “ This is the clearest representation of our vision that I have seen – very compelling” TIER 1 OPERATOR EXECUTIVES – FEB 2012 15 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • SOLUTION:THE RELATED ALCATEL-LUCENT PRODUCT AND SERVICES SOFTWARE Open API Platform (OAP) EXPERIENCE CREATION AND ENABLEMENT Mobile Commerce portfolio(1) CUSTOMER CONTEXT DECISION AND IDENTITY ANALYTICS OFFERS AND ADVERTISING Customer Experience portfolio(2) CLOUD ORCHESTRATION OPTIMIZATION YIELD MANAGEMENT CloudBand + COMMS CONTENT CONTROL NETWORK CHARGING Video Delivery System POLICY POLICY IMS /Advanced Comms portfolio NG OSS + BSS ALL IP INFRASTRUCTURE Smart Charging/Policy (E.G. ACCESS, TRANSPORT, EDGE, CORE) NETWORK IP portfolio lightRadio WDM portfolio FTTX VDSL/PON portfolio SERVICES BRING IT TOGETHER: Transform and harness HLN as an enabling platformTHE ESSENTIAL FOCUS OF OUR INVESTMENT AND ENERGYNote: NG OSS & BSS includes Billing & Payment, Context & Identity systems; (1) includes Optism; (2) includes Motive; 16 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • NEW INSTANTIATION OF THE STRATEGYlightRadio METROCELLS A platform of lightRadio cells Alcatel-Lucent • Wireless + Wireline + IP + Optics + Control + Professional Services Optimization + Analytics Experience • “Invisible everywhere” creation and enablement OAP • Units of one, self-organized into groups • Continuous capacity optimization Decision • The YOU network – YOU are in control of YOUR analytics WNG Motive experience and YOUR digital assets Optimization CloudBand Radio control Control & BBU Velocix CDN ~ 100 Mbps IMS Gateways PCRF/Smart Charging Best effort, variable experience QoS-enabled, constant experience Metrocells FTTx /IP/optical Wireless Packet Converged backhaul Core backboneCREATING AN OPEN PLATFORM FOR DYNAMIC SERVICE ENABLEMENT 17 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • SOLUTION:THE NEW INNOVATION ENGINES CLOUD CLOUD NETWORKING PRIVACY CONTROL AND SECURITY NEW DOMAINS CloudBand Carrier Cloud OPENING BELL LABS TO THE CO-CREATION CLOUD USER-OPTIMIZED TOTAL EXPERIENCE ALL-IP NETWORKS NETWORK ANALYTICS CXT Motive Customer Experience WNG INFRA Wireless Network Guardian CONNECTIVITY INTELLIGENCE RAISING THE BAR ON THE NETWORKSDRIVING THE USER EXPERIENCES OF THE NEXT DIGITAL ECONOMY 18 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 19COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.