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Big Network Analytics: The Network knows and we know the Network: Patrick Tan, Vice President and General Manager, Network Intelligence Business Unit
 

Big Network Analytics: The Network knows and we know the Network: Patrick Tan, Vice President and General Manager, Network Intelligence Business Unit

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Our industry has long held the belief that network data is a unique resource to drive network efficiency, to improve the customer experience and to find new business opportunities. With networks ...

Our industry has long held the belief that network data is a unique resource to drive network efficiency, to improve the customer experience and to find new business opportunities. With networks becoming all-IP and mobile broadband exploding, now is the time to maximize the promise of network data. In this session, we discuss how Alcatel-Lucent is turning Network Data into Big Data and using it to drive a more satisfying customer experience for both the operator and consumer. (Track Four: Applications and Services)

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    Big Network Analytics: The Network knows and we know the Network: Patrick Tan, Vice President and General Manager, Network Intelligence Business Unit Big Network Analytics: The Network knows and we know the Network: Patrick Tan, Vice President and General Manager, Network Intelligence Business Unit Presentation Transcript

    • IS “BIG DATA” TOO BIG? Patrick Tan 15 Nov 2013 ANNUAL TECHNOLOGY SYMPOSIUM COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • THE REAL CHALLENGE >90% OF DATA UN-TAPPED, UN-USED & IN “HOLDING TANK” 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • BIG DATA IS TOO BIG CUSTOMER PROFILES SEGMENTATION DATA CUSTOMER CARE RECORDS MOBILE DEVICE SALES CONVENTIONAL APPROACH: Start with a fully integrated, infinitely scalable, bleeding-edge technology based data warehouse BILLING RECORDS PLANS IT/OSS/BSS Data 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • THE NETWORK KNOWS… what each user what devices each node each IT KNOWS MORE THAN GOOGLE, YAHOO AND EBAY COMBINED applications are used flow all interacting with it and how they are connected between user-network signaling 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. are used between user-network
    • WE KNOW THE NETWORK! Alcatel-Lucent Wireless Network Guardian m.IQ6 7,000 offthe-shelf reports m.IQ6 NETWORK ANALYTICS 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Fieldproven Forensics Service Team
    • BIG NETWORK ANALYTICS BIG DATA NETWORK ANALYTICS REAL-TIME m.IQ6 m.IQ6 BIG DATA INFRASTRUCTURE OFF-THE-SHELF ANALYTICS BIG NETWORK ANALYTICS IT/OSS/BSS DATA INCREMENTALLY & STRATEGICALLY NETWORK & DATA ANALYSIS EXPERTISE HIGH VALUE ANALYTICS SCALE & FLEXIBILITY LEVERAGE NETWORK VALUE FOR ALL TELCO FUNCTIONS 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • THE NETWORK KNOWS… m.IQ6 MOTIVE BIG NETWORK ANALYTICS How to improve How to keep your your infrastructure customers happy and operations Where to find your new business opportunities …AND WE KNOW THE NETWORK 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • THE NETWORK KNOWS… HOW TO IMPROVE YOUR INFRASTRUCTURE AND OPERATIONS PLAN AND BUILD •  Pinpoint coverage expansion for best overall improvement OPERATE •  Measure & track performance •  Pinpoint root cause of degradation/problems MOTIVE BIG NETWORK ANALYTICS OPTIMIZE •  Bandwidth consumed •  OTT Application designs •  Resource waste 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • THE NETWORK KNOWS… HOW TO KEEP YOUR CUSTOMERS HAPPY MEASURE & TROUBLESHOOT •  Performance and usage for each subscriber ANALYTICS-DRIVEN CUSTOMER CARE •  Delivering excellence for agent and self-care MOTIVE BIG NETWORK ANALYTICS PROACTIVE CARE •  SLA and churn management 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • THE NETWORK KNOWS… WHERE TO FIND NEW BUSINESS OPPORTUNITIES VALUE-ADD SERVICES •  Generate revenues or differentiate offer with services on the consumer’s device NETWORK-CENTRIC ANALYTICS FOR MARKETING •  Supplement BI reports with network-based trend analytics BIG NETWORK ANALYTICS SOLUTIONS AGILE MARKETING •  Trigger offers based on pre-defined usage parameters 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • MOTIVE BIG NETWORK ANALYTICS SOLUTIONS UNLOCKS THE VALUE IN YOUR NETWORK WITHOUT A BACK-OFFICE RESTRUCTURE MOTIVE BIG NETWORK ANALYTICS Intelligence from your network can help you make your network more reliable and profitable. Insights from the network can also help you improve the customer experience 11 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Expand your ability to innovate and capitalize on those innovations as new opportunities for your business arise.
    • LEARN ABOUT THE LATEST TRENDS IN MOBILE Intelligence from Kindsight and WNG www.alcatel-lucent.com/analytics-beat 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.