Epsilon Overview

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Quick overview of Epsilon on a global & APAC level

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  • Grand Central (sometimes also known as DMP, Distributed Marketing Platform) is an Epsilon proprietary Multi-Channel Campaign Management Tool. Grand Central is a Real-time Consumer Data Management product, as well provides Data Model and Data Management Services. Through Grand Central, corporate marketing can support local marketing, field sales and partners to create, store, localise, manage, distribute and measure marketing communications across all marketing channels.Agility – Epsilon proprietary Customer Data Integration (CDI) solution. Agility provides you a current, accurate and complete view of your customer across marketing channels to enhance strategies and increase return on investment. Agility is an easy-to-use, real time solution that ensures marketing data is viable and accurate and can effectively generate strong returns across all marketing programs. Agility solution combines traditional hygiene components and works in conjunction with Epsilon’s broader multichannel solution set creates a real time environment for the management of data, allowing synchronization of the cadence of email, print mail.Matador – Epsilon proprietary real time multichannel messaging solution that provides marketers the efficacy to deliver targeted personalised message to individual customers in real time across channels.Sonar – is a customer experience enabler. This dynamic customer communications solution that delivers dynamic, targeted and real-time messages on multiple consumer interfaces, creating an integrated and personalised experience for each individual customer.i-influencer is a large scale impactful Word-Of-Mouth marketing program provided by ICOM, a division of Epsilon Targeting. It leverages the power of influencers to deliver measurable results for brands.i-influencer solution defines influencer by their“talkability”factor (i.e. the higher than average behavior of talking and recommending products and services to others). This program finds you those highly influential consumers, reach them, engage them and motivate them to become your brand ambassadors.
  • Alliance Data Reports Record Full-Year 2010 Results Revenue Increases 11 Percent to $2.8 billion EPS Increases 40 Percent Core EPS Increases 14 Percent to $5.86 Summary (in millions)2010Revenue$2,791Income from continuing operations $196Net income$194Adjusted EBITDA$8232009Revenue$1,964Income from continuing operations$177Net income$144Adjusted EBITDA$590 Segment-wise, in Q4 2010 marketing segment Epsilon rose 21 percent to $179.6 million and Canadian loyalty marketing services LoyaltyOne grew about 7 percent to $223.9 million.Feb 1 (Reuters) - Alliance Data Systems Corp (ADS.N) forecast a higher first-quarter profit and said it expects marketing unit Epsilon to continue posting robust growth in 2011, helped by a strong backlog.The Epsilon segment will continue to have mid-teens growth in 2011 and will deliver the strongest growth over the next few years, the company said in a conference call. Its private label business, which was the biggest contributor to the company's overall growth in the fourth quarter by nearly doubling its revenue, is expected to post high single-digit growth in 2011. Dallas-based Alliance Data's shares closed at $72.26 on Tuesday, Feb 1st 2011 on the New York Stock Exchange.
  • Updated 2011.04.15
  • 2009 annual revenue: $514M 2300 ww associates2010 annual revenue: $613M 2700 ww associates (3500 associates after acquisition of Aspen)
  • Updated 2011.04.15
  • Epsilon Overview

    1. 1. EPSILON OVERVIEW
    2. 2. Our Mission To help marketers create exceptional customer experiences that differentiate their brand, engage consumers’ and build loyalty. This is achieved through customer intelligence and data-driven multichannel marketing.Page 2
    3. 3. Today’s Marketing Challenges CHALLENGES SOLUTION HOW CEM WORKS RESULT 3 primary challenges exist: Consumers are empowered Numerous marketing Speed of accessing & with information channels exchanging informationPage 3
    4. 4. Solution: Customer Experience Marketing CHALLENGES SOLUTION HOW CEM WORKS RESULT Customer Experience Marketing (CEM) is an approach to deliver relevant customer interactions that anticipate and respond to the many ways consumers want to engage, shop and buy today.Page 4
    5. 5. How CEM is accomplished CHALLENGES SOLUTION HOW CEM WORKS RESULT We help marketers leverage both data and technology, resulting in 1:1 real-time interactions with your customers across all marketing channels.Page 5
    6. 6. Driving Business Growth CHALLENGES SOLUTION HOW CEM WORKS RESULT 1:1 interactions help marketers gather information that customizes every touch point with the consumer. The result is targeted and measurable marketing campaigns.Page 6
    7. 7. Why Partner with Epsilon? Epsilon offers the most comprehensive portfolio of services and solutions that drive your Customer Experience MarketingPage 7
    8. 8. Why Partner with Epsilon? We have a long history of partnerships with global brands Unified New Install Multichannel Customer Data and Campaign Management GRAND CENTRAL 1969 1970 1980 1997 2000 2002 2003 2005 2006 2007 2008 2009 2010 AGILITY MATADOR Founded Customer Data Real Time Word-Of-Mouth Real Time Integration (CDI) Communications Marketing Dynamic Solution Launch Solution Launch Messaging Solution Launch Solution LaunchPage 8
    9. 9. Why Partner with Epsilon? We’ve Invested Over $1 Billion To Be The Comprehensive Provider Epsilon acquired by Epsilon acquired Epsilon acquired ICOM integrated Epsilon acquired Alliance Data Bigfoot Interactive CPC Associates into Epsilon Aspen Marketing Services1969 Oct 2004 Sept 2005 Nov 2005 Apr 2006 Sept 2006 Feb 2007 Jan 2009 July 2010 June 2011 Epsilon Frequency Marketing, Inc. Epsilon acquired Epsilon acquired Epsilon acquired thefounded integrated into Epsilon DoubleClick Email Solutions Abacus Equifax Direct Marketing Services DivisionPage 9
    10. 10. Epsilon is Part of Alliance Data The Alliance Data family of companies delivers an unmatched breadth of loyalty and marketing solutions designed to help marketers raise their consumer IQs and drive business growth. Retail ServicesPage 10
    11. 11. Epsilon’s Global Team CINCINNATI DUBLIN LONDON CHICAGO DETROIT ST. LOUIS TORONTO DÜSSELDORF DENVER BOSTON BEIJING PARIS NEW YORK TOKYO SAN FRANCISCO WASHINGTON DC SHANGHAI DALLAS GUANGZHOU ATLANTA HONG KONG MUMBAI SINGAPORE SYDNEY MELBOURNEPage 11
    12. 12. Epsilon Facts Manage over 1 Petabyte of 1 40 year heritage 5 data across global data centers 2 3500 worldwide associates Over 2000 global 6 clients, including: $613 million in 2010 annual 3 revenue, up over 19% • 9 out of 10 Commercial Banks • 8 out of 10 Top Retailers Deliver over 40 billion 4 permission-based emails • The Top 10 Pharmaceutical Companies annuallyPage 12
    13. 13. Awards and Accolades Creative Awards 100+ Earned by Direct Marketing/ #2 CRM US Agency DMA Analytics 2009 Challenge Winner Top US Agencies #3 From All Disciplines China ‘s ROI Festival 2009 Digital Award Global Direct #6 Marketing/CRM Agency Most Innovative and 2010 Strategic Email Marketing ServicePage 13
    14. 14. Forrester Consistent Leader in Forrester Database and Email Wave Reports EMAIL WAVE DATABASE WAVE Epsilon has been named Leader Leader in database marketing in every Forrester Wave report category in 2011 Forrester since inception in 2002. Epsilon Wave report. is the only provider to be named Leader consistently in the last 5 reports.Page 14
    15. 15. Industry Involvement in APAC Vietnam Marketing AssociationPage 15
    16. 16. Selected Clients From Around The World “ The expertise and strategic guidance we receive from Epsilon are tremendous. The team is truly an extension of our marketing team, and their flawless execution enables KeyBank to achieve our ” marketing goals year after year. Karen Haefling, Chief Marketing Officer at KeyBankPage 16
    17. 17. Selected Clients in APACCONSUMERS/RETAILTRAVEL GOVERNMENT NON-PROFITMEDIAFINANCIALTECHNOLOGY
    18. 18. Client Testimonials“ Epsilon’s email solution will further augment Domino’s powerful marketing engine and improve the customer experience. The improved personalisation of email communications offered by this customised platform will ultimately enable our customers to enjoy their favourite ” slice of pizza even more. Domino’s Pizza Enterprises Ltd Australia & New Zealand“ The solutions provided by Epsilon will allow us to improve our data strategy “ To provide a world-class customer experience, we chose Epsilon for their through the use of more sophisticated best-of-class email marketing segmentation to drive dynamic content solutions that enable us to stay close personalisation. In addition, Epsilon’s to our customers throughout the powerful tools for analytics combined relationship lifecycle and ensure that with the services of their Strategic we are providing the most relevant information, optimised in a timely ” Consulting team will provide us much needed insight into the ongoing fashion as and when they want it. ” success of our marketing activities. Jet Airways Lincraft
    19. 19. Start the Customer Experience Call +61 2 9271 5454 Email aboyall@epsilon.com Visit www.epsilon.com/apac

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