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Caso de Estudio Londres 2012 -


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Presentación que describe el alcance conseguido por la distribución de comunicación audiovisual sobre Londres 2012 a medios de información en todo el mundo, gracias a la plataforma internacional …

Presentación que describe el alcance conseguido por la distribución de comunicación audiovisual sobre Londres 2012 a medios de información en todo el mundo, gracias a la plataforma internacional

Published in: Business, News & Politics

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  • 1. London &The SummerOlympicsOn The NewsMarket
  • 2. Leveraging the Olympics in good company… 5,200 clips 70% TV, 30% online
  • 3. Promoting UK and London London / UK agencies leveraged The NewsMarket to communicate with global audiences to:  Showcase London as a place to invest, visit and studyDavid Beckham at London HouseHandover Party. Click to see how video  Promote London’s presence in Beijing during the Gameswas used  Raise awareness of the events surrounding the 2012 Olympics “London” content reached:  200 media outlets  3000+ video clips  50+ countriesLondon to provide world class Outlets ordering from LDA included:Olympic training facilities Alternative energy to power London 2012
  • 4. Across all geographies and all media by region by media type 5% 3% 2% 4% 21% 25% 48% 21% 71% Western Europe Asia/Pacific North America Latin America Eastern Europe Africa/Middle East TV Online-News Site Magazine/Newspaper EUROPE AMERICAS ASIA AFP Deutsche Welle Agencia efe Middle East Television CCTV Reuters Al Jazeera Int. El Mundo business information group Network Chinadaily Rhema Broadcasting GroupAP Television Newsl France 2 Canal 13 UCTV Money Track CNBC TV 18 SBS APTN France 24 CBS News Nightly Business Report ESPN STAR Sports SINA ARD LCI Chicago Tribune NYFP Hubei Tv StarTV News ATN Bangla UK N24 CNBC Report on Business Television IDG News Service Bloomberg LP RAI Dex tv Telecuracao i-Vision China The Beijing News Canal Plus RTL TV Guide Network namasthe media pvt ltd TV Today Network Channel 4 News SPIEGEL TV Fox News Channel TVE Network Eighteen India TV3 - New Zealand CNBC Europe SportzZone TV Voice of America PIO TV CNN en Espanol The London Paper IDG News Service DAF Thomson Reuters Daily Mirror ZDF
  • 5. How Content promotion through  The NewsMarket sites   Chinese edition  Beijing channel  Client websites  Targeted media alerts in English and Chinese Professional services  One-on-one media outreach  Interview placement  Assisting will filming in London and Beijing
  • 7. Client activity: September 2007 – August 200810 stories published London 2012 Announces Nortel as Official Network Infrastructure Partner and Tier One Olympic Sponsor Four Years to Go Until the Opening Ceremony of the Olympic Games in London on July 27, 2012 BP Signs on as London 2012 Partner London 2012 Unveils Olympic Handover Celebrations on August 24 The International Olympic Committee Greatly Impressed With Progress Made at London 2012 IOC on Three-Day Visit for Progress Update on London 2012 Games London 2012 Announces British Airways as Tier One Partner London 2012 Launches Sustainability Plan: Towards A One Planet 2012 London 2012 Unveils Design for Olympic Stadium London 2012 Welcomes adidas as Tier One Partner of the 2012 Olympic Games6 video uploads15 minutes of online content
  • 8. Media demand: September 2007 – August 2008286 requests for 1013 video clips and 197 stills were made by 167 media outletsContent reached approximately 46 countriesSample of media requests:
  • 9. Requests analysis by geography per month 60 50 40 30 20 10 0 Sep 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Asia/Pacific Eastern Europe Latin America Middle East/Africa North America Western Europe
  • 10. Request analysis by geographyThrough The NewsMarket, London 2012 generates media pickup on a global basis 7% 2% Western Europe 9% North America 11% 45% Asia/Pacific Latin America Eastern Europe 26% Middle East/Africa
  • 11. Requests analysis by media type London 2012 generated pickup from TV, online news portals, and online print publications: 7% 31% Magazine/Newspaper Online News Sites 62% TV
  • 12. Most popular clips Aerial of stadium footprint April 2007 General views  75 requests Stadium footprint demolition progress, November 2007 General views  62 requests Millennium Pier, The River Thames, June 2007 IOC visit General views  49 requests Olympic Park animation, February 2007 Stratford redevelopment animation  46 requests 2012 Olympic Aquatic Center site, November 2006 General views of the proposed site for the 2012 Olympic Aquatic Center  45 requests